Microsoft Parent Toolbox Channel On Slide Share
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Microsoft Parent Toolbox Channel On Slide Share

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    Microsoft Parent Toolbox Channel On Slide Share Microsoft Parent Toolbox Channel On Slide Share Presentation Transcript

    • SlideShare Parent Toolbox Channel from Microsoft Rashmi Sinha, SlideShare
    • A sponsored community
      • All about home uses of Microsoft Office
        • Fun & Games
        • Home Organization & Money
        • School & Writing
      • Look & feel of Office brand
      • Joint project of Federated Media, Universal McCann, Microsoft and SlideShare
    • Seamlessly woven into the SlideShare community
      • Microsites are an island, this plugs into vibrant community
      • Users engage with channel content like other content
      • Takes advantage of SlideShare virality vs. building traffic from scratch
    • Channel Curators & Bloggers
      • Bring a personal touch
      • Add rich content & generate conversation
      • Encourage two-way dialog – users asked to upload content as well
    • Something for everyone
      • Incentives to upload & share
      • Encourage users to comment, tag, download & interact
        • Templates to download
        • Blog content with tips & tricks
        • Engage with bloggers & with each other
      • Useful for people just viewing & reading
      Three levels of engagement Upload Tag, Embed & Download Browse & view content
    • 5 principles for campaigns on social sites
      • Provide real value. Something people will find useful.
      • Be authentic. Speak directly.
      • Contextualize your marketing message. Bring your brand but adapt to the site.
      • Become a part of the community.
      • Let users talk back. Multiple ways to engage with you
    • Get in touch! [email_address] twitter.com/rashmi slideshare.net/rashmi