Microsoft Parent Toolbox Channel On Slide Share
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NSW Department of Education at NSW Department of Education, added this to the group Social Media
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Microsoft Parent Toolbox Channel On Slide Share - Presentation Transcript
- SlideShare Parent Toolbox Channel from Microsoft Rashmi Sinha, SlideShare
- A sponsored community
- All about home uses of Microsoft Office
- Fun & Games
- Home Organization & Money
- School & Writing
- Look & feel of Office brand
- Joint project of Federated Media, Universal McCann, Microsoft and SlideShare
- Seamlessly woven into the SlideShare community
- Microsites are an island, this plugs into vibrant community
- Users engage with channel content like other content
- Takes advantage of SlideShare virality vs. building traffic from scratch
- Channel Curators & Bloggers
- Bring a personal touch
- Add rich content & generate conversation
- Encourage two-way dialog – users asked to upload content as well
- Something for everyone
- Incentives to upload & share
- Encourage users to comment, tag, download & interact
- Templates to download
- Blog content with tips & tricks
- Engage with bloggers & with each other
- Useful for people just viewing & reading
- 5 principles for campaigns on social sites
- Provide real value. Something people will find useful.
- Be authentic. Speak directly.
- Contextualize your marketing message. Bring your brand but adapt to the site.
- Become a part of the community.
- Let users talk back. Multiple ways to engage with you
- Get in touch! [email_address] twitter.com/rashmi slideshare.net/rashmi
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