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Microsoft Parent Toolbox Channel On Slide Share
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Microsoft Parent Toolbox Channel On Slide Share

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  • 1. SlideShare Parent Toolbox Channel from Microsoft Rashmi Sinha, SlideShare
  • 2. A sponsored community
    • All about home uses of Microsoft Office
      • Fun & Games
      • Home Organization & Money
      • School & Writing
    • Look & feel of Office brand
    • Joint project of Federated Media, Universal McCann, Microsoft and SlideShare
  • 3. Seamlessly woven into the SlideShare community
    • Microsites are an island, this plugs into vibrant community
    • Users engage with channel content like other content
    • Takes advantage of SlideShare virality vs. building traffic from scratch
  • 4. Channel Curators & Bloggers
    • Bring a personal touch
    • Add rich content & generate conversation
    • Encourage two-way dialog – users asked to upload content as well
  • 5. Something for everyone
    • Incentives to upload & share
    • Encourage users to comment, tag, download & interact
      • Templates to download
      • Blog content with tips & tricks
      • Engage with bloggers & with each other
    • Useful for people just viewing & reading
    Three levels of engagement Upload Tag, Embed & Download Browse & view content
  • 6. 5 principles for campaigns on social sites
    • Provide real value. Something people will find useful.
    • Be authentic. Speak directly.
    • Contextualize your marketing message. Bring your brand but adapt to the site.
    • Become a part of the community.
    • Let users talk back. Multiple ways to engage with you
  • 7. Get in touch! [email_address] twitter.com/rashmi slideshare.net/rashmi