Massively multiplayer object sharing

Massively multiplayer object sharing Rashmi Sinha www.slideshare.net www.rashmisinha.com

The plan

What is social sharing?

SlideShare

Why now?

Some theory

Some design principles

This is not it!

X

Hi I found you while I was searching my network at LinkedIn. Let's connect directly, so we can help each other with referrals. If we connect, both of our networks will grow… X

First generation Social Networks (Friendster, LinkedIn…)

How it works

People connect to each other

Six degrees of separation

“ Are you my friend” awkwardness

1) I am linked to -> -> to you --->You are linked to her -> -> to her…

Coffee Dance performance Tomatoes

Object mediated social networks “… call for the rethinking of sociality along lines that include objects in the concept of social relations.” Katrin-Knorr Cetina Reference: http://www.zengestrom.com/blog/2005/04/why_some_social.html

Second generation social networks

Put objects at the center

Objects invite us to

Connect

Play

Reach out

Model 1: Watercooler conversations (around objects e.g., Flickr, Yahoo answers) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him

How it works

People share objects | watch others

Connections through objects

Social info streams: emergence of popular, interesting items

Model 2: Viral sharing (passing on interesting stuff, e.g., YouTube videos)

How it works

Individual to individual to individual

Popularity based navigation track “viral” items

1) I send video I like -> -> to you. You pass on --> --> to her, who sends on to her, who passes on…

Model 2: Tag-based social sharing (linked by concepts. e.g., del.icio.us) 1) I tag my bookmarks -> you see my tags -->You share your tags ->

How it works

Saving & tagging your stuff (creating bookmarks).

Tags mediate social connections

Formation of social/conceptual information streams. Emergence of popular, interesting items

politics lebanon Global voices politics technology Global voices web JAVA CNN networks blogs science science science brain

Model 4: Social news creation (rating news stories, e.g., digg, Newsvine) 1) I find interesting story -> you rate story -->Others rate stories

How it works

Finding and rating stories

Popular stories rise to top

5 4

Presentations as objects of sharing

What to share?

digital representation is incomplete

Social practices around presentations

Mirroring them

Creating new ones

Building community

The plan

SlideShare

Why now?

Some theory

browsing alone Attributed to PIMboula on Flickr: http://www.flickr.com/photos/pimboula/15256153/

7 in 10 US adults use internet. More than 40% have broadband. Dec 2006 Pew Internet Research

34% men , 26% women go online everyday just for fun… 2006 Pew Internet Research, for US only

6.5 million people

240,000 users

WOW is millions of people with diverse backgrounds collaborating, socializing, and learning while having fun. It represents the future of real-time collaborative teams in an always-on, diversity-intensive, real-time environment. WOW is a glimpse into our future. Joi Ito in Wired Magazine

The plan

SlideShare

Why now?

Some theory

Designing for the individual

Usability

Findability

Interactions and their flow

…

Designing for the group

How people interact

Rules for interaction

Product of interaction

Collaboration, joint decision…

Problems with groups

James Surowiecki - wise crowds

Cognitive Diversity

Independence

Decentralization

Easy Aggregation

Cognitive Diversity

Good answers need many perspectives

Groups become homogenous

New (similar) members don’t bring new info

Diversity reduces groupthink

Groupthink works by shielding members from outside opinions

Diversity reduces conformity

Independence

People’s mistakes don’t get correlated (uncorrelated mistakes averaged out)

Encourages people to bring in new viewpoints (diversity)

Concept of Social Proof

Milgram experiment

Decentralization “ A crowd of decentralized people working to solve a problem on their own without any central effort to guide them, come up with better solutions, rather than a top-down driven solution.” Suroweicki

A new type of sociality

Crowds in MMORPGS

Alone together

Passive presence of others

Playing for the audience, but not interacting

Social facilitation (Zajonc, 1960)

Improved performance in presence of others

Presence can be passive

Observed even in cockroaches!

(Ducheneaut et al. CHI 2006)

“ Community in MMORPGs … narrowly defined, with references to mythical old villages where everybody knows and interacts with everybody… WoW illustrates, a large community of gamers can thrive in a context where relationships are much more indirect”

Ducheneaut et al., 2006

Duncan Watts and the “rich get richer” effect

Popularity is becoming popular

No more multi-level menus!

Navigation is all about popularity

Web2.0 is about democracy?

Anyone can create a blog

post pictures, videos and slideshows

But who gets heard?

Duncan Watts experiment

Two worlds

Individual

Social Influence – 8 separate worlds

The dilemma of the system creator

Social influence will play a role. Trends will be created

Our principles

Everything should have its moment in the sun

Let people connect locally

System should not be inflexible

Models of popularity based navigation

Single simple metric (e.g., Digg)

Single complex metric (e.g., Flickr)

Multiple Simple Metrics (e.g., YouTube, SlideShare)

Different metrics reflect diff qualities

Let people choose

Popularity metrics How much is too much? Remember stuff Tagging Share with your friends Emailing Share on your blog Embedding Watch it Viewing Decide what goes to front page Digging Interact with others Commenting Remember stuff Show others what you like Favoriting Goal Metric