John Adams1 Snarkatron

Slide 1: Snarkatron! John Adams <jna@retina.net> |

Slide 2: Oooh, Shiny... |

Slide 3: Companies don’t like it When you figure things out. www.retina.net/sign |

Slide 4: Intended use |

Slide 5: I’m in your VIP Area DOING ABSOLUTELY NOTHING DJs are lazy and secretive and wanted no part of it |

Slide 6: Social Experiment Give the public access to the snark Sell them booze. See what Happens. |

Slide 7: Public Input Methods EMAIL RSS / iCal snark serial snark! daemon SMS External Commands |

Slide 8: Output |

Slide 9: Entropy. |

Slide 10: Passive Audience ... or not? |

Slide 11: Active Audience |

Slide 12: Zuckerberg and Lacy, SXSW, 03/08 Fear the backchannel, or embrace it? |

Slide 13: User Generated Content! Love! Sign as friend finder Love love love! 12:10 AM Where are you Kym? 1:14 AM I drove two hours to be here! It's worth it to kiss my boyfriend at midnite, 2:30 AM though...(-; This place is my favorite club to get ANYTHING on. Go 12:15 AM ]...h..$#X DNA and ../..@...X Bootie. XXXXXXXX#X A mind flayer sucks your brain! Words of ASCII ART! Encouragement! |

Slide 14: 11:55 PM: The singer looks like a high- class Pee-Wee Herman. I wish he was wearing a bow tie. 12:27 AM: congratulations, and one. you have now played as many cover songs as deathline did last week! 1:22 AM: OH Lord... you're lucky you didn't have the Snarkatron when I Snark! worked here. |

Slide 15: Interaction. |

Slide 16: People aren’t always nice. |

Slide 17: your band / this song / your talk   ... sucks. |

Slide 18: R.I.P. • So much Abuse! • We had to eliminate public input on the sign :( • Thoughts for Snarkatron 2.0: • Better filters, Smarter Code. Not all people are Jerks. • Breathalyzer on the kiosks? • We’ve left it on for you to play with, tonight! |

Slide 19: Lessons Learned • People loved the sign. It was the first thing many people played with when they arrived. • The rate of abuse was very high. • Other clubs tried to lure away customers with it • Keyword and posts/hour blocking needed • One person abused the sign so much we wrote code just to block her. • User access wasn’t a bad idea, but preventing abuse is very hard. • People watching the webcast from home confusing “mean” with “funny” |

Slide 20: Thanks. • Mike Estee (for initial sign hackery) • Brady Forrest / Ignite • Ramon Yvarra (for the Translux specification sheet) • Jaime Zawinski (for cleaning up my code and supporting the sign) • DNA staff and all insulted artists, everywhere.