Introducing
The Social Media Marketing

CHALLENGE:
How do I get more people to
view my content?
How do I turn the right people into leads?
How can I engage through Social Me...
Are you engaging in social media


without
connecting it to your business?
You have an
account on every
social media site
You know
it’s the right thing to do.
But you can’t
directly connect it
to lead generation.
The bulk of your
online
lead generation is
still through ads &
whitepaper
campaigns
Why do




         fail
1.     There is no trust or
      engagement with the advertiser


                    2.     Marketers ask for contact
  ...
SlideShare offers a different way of
connecting with customers
A community you can become a
part of
Gain people’s trust by becomng
        part of the community.
Connect by sharing your content,
not through ads
You already upload your content to
SlideShare. Now two more services
to help you connect.



     AdShare                 ...
AdShare lets you promote your content in
     a community of professionals.
With AdShare your content is…
LeadShare lets you
convert visitors to your
content into leads
Capture leads through ALL
your content on SlideShare and
embeds across the web
Choose where in content you ask for
lead information: on first, third or last
slide
Add custom questions to the lead
 form
Pay only for leads captured
With SlideShare Business
 You can have it all: Connect with users by
 sharing content but pay for performance, like
 with ...
You get permission to
 market to people by
             sharing!
It feels like content, not
               advertising
You leverage social media
to make connections. With
measurable results!
You can finally use ALL your
marketing content! Promote
some, capture leads with
others.
Its the new way to promote your
            business


     Check out SlideShare Business
Introducing SlideShare Business
Introducing SlideShare Business
Introducing SlideShare Business
Introducing SlideShare Business
Introducing SlideShare Business
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Introducing SlideShare Business

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  • A good idea, I get it
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  • Guess this would as good a place to say the following - Slideshare will not be a player in business presentation hosting unless they can get a handle on the 1000s of posts by spammers which have been hitting this site in the past few weeks. I gave up on sending in spam reports and frankly don’t browse the uploads like I use to. I mean who wants to wade thru 100 pages from JohnWilkins96 or that set of Doctor Shriniwas ones that get posted every 2 hours or so.
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  • This is really great! Thumbs up! =)
    Will give it a try soon, for sure!
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  • Rashmi, best presentation for promoting business via slideshare but speed of moving slides should be fast . No one customer wait for 5 to 10 minutes . I think if you will do to improve the technology of fast presentation showing , slideshare will competite with youtube or facebook , in india also orkut
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  • exemplifies Presentation Zen to the hilt. Your advisor Ross Mayfield's blog post about Slideshare for Business got me here. Now I just have to find out how to create reusable mashable slide decks to gain entrance into the Busiiness side of Slideshare.
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Introducing SlideShare Business

  1. 1. Introducing
  2. 2. The Social Media Marketing CHALLENGE:
  3. 3. How do I get more people to view my content? How do I turn the right people into leads? How can I engage through Social Media with measurable impact?
  4. 4. Are you engaging in social media without connecting it to your business?
  5. 5. You have an account on every social media site
  6. 6. You know it’s the right thing to do.
  7. 7. But you can’t directly connect it to lead generation.
  8. 8. The bulk of your online lead generation is still through ads & whitepaper campaigns
  9. 9. Why do fail
  10. 10. 1. There is no trust or engagement with the advertiser 2. Marketers ask for contact information first, before giving any value to customers 3. Only a small portion of content generated by marketing organization is leveraged
  11. 11. SlideShare offers a different way of connecting with customers
  12. 12. A community you can become a part of
  13. 13. Gain people’s trust by becomng part of the community.
  14. 14. Connect by sharing your content, not through ads
  15. 15. You already upload your content to SlideShare. Now two more services to help you connect. AdShare LeadShare Get targeted visitors Capture leads
  16. 16. AdShare lets you promote your content in a community of professionals.
  17. 17. With AdShare your content is…
  18. 18. LeadShare lets you convert visitors to your content into leads
  19. 19. Capture leads through ALL your content on SlideShare and embeds across the web
  20. 20. Choose where in content you ask for lead information: on first, third or last slide
  21. 21. Add custom questions to the lead form
  22. 22. Pay only for leads captured
  23. 23. With SlideShare Business You can have it all: Connect with users by sharing content but pay for performance, like with whitepaper campaigns
  24. 24. You get permission to market to people by sharing!
  25. 25. It feels like content, not advertising
  26. 26. You leverage social media to make connections. With measurable results!
  27. 27. You can finally use ALL your marketing content! Promote some, capture leads with others.
  28. 28. Its the new way to promote your business Check out SlideShare Business
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