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Introducing SlideShare Business

by Rashmi Sinha on Sep 27, 2009

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Introducing SlideShare Business — Presentation Transcript

Introducing

The Social Media Marketing CHALLENGE:

How do I get more people to view my content? How do I turn the right people into leads? How can I engage through Social Media with measurable impact?

Are you engaging in social media without connecting it to your business?

You have an account on every social media site

You know it’s the right thing to do.

But you can’t directly connect it to lead generation.

The bulk of your online lead generation is still through ads & whitepaper campaigns

Why do fail

1. There is no trust or engagement with the advertiser 2. Marketers ask for contact information first, before giving any value to customers 3. Only a small portion of content generated by marketing organization is leveraged

SlideShare offers a different way of connecting with customers

A community you can become a part of

Gain people’s trust by becomng part of the community.

Connect by sharing your content, not through ads

You already upload your content to SlideShare. Now two more services to help you connect. AdShare LeadShare Get targeted visitors Capture leads

AdShare lets you promote your content in a community of professionals.

With AdShare your content is…

LeadShare lets you convert visitors to your content into leads

Capture leads through ALL your content on SlideShare and embeds across the web

Choose where in content you ask for lead information: on first, third or last slide

Add custom questions to the lead form

Pay only for leads captured

With SlideShare Business You can have it all: Connect with users by sharing content but pay for performance, like with whitepaper campaigns

You get permission to market to people by sharing!

It feels like content, not advertising

You leverage social media to make connections. With measurable results!

You can finally use ALL your marketing content! Promote some, capture leads with others.

Its the new way to promote your business Check out SlideShare Business

Lu Cheng , Student at CUGB A good idea, I get it 2 years ago

Are you sure you want to Yes No

Don Weatherbee , Environmental, Health and Safety Manager at Sika - Lyndhurst and Lakewood, NJ Guess this would as good a place to say the following - Slideshare will not be a player in business presentation hosting unless they can get a handle on the 1000s of posts by spammers which have been hitting this site in the past few weeks. I gave up on sending in spam reports and frankly don’t browse the uploads like I use to. I mean who wants to wade thru 100 pages from JohnWilkins96 or that set of Doctor Shriniwas ones that get posted every 2 hours or so. 2 years ago

Bruno Ancona Lopes , VP Planning / Business Development at Foreplay/OPG This is really great! Thumbs up! =)
Will give it a try soon, for sure! 2 years ago

Vinod Kumar at Education Site Rashmi, best presentation for promoting business via slideshare but speed of moving slides should be fast . No one customer wait for 5 to 10 minutes . I think if you will do to improve the technology of fast presentation showing , slideshare will competite with youtube or facebook , in india also orkut 2 years ago

davedavison exemplifies Presentation Zen to the hilt. Your advisor Ross Mayfield's blog post about Slideshare for Business got me here. Now I just have to find out how to create reusable mashable slide decks to gain entrance into the Busiiness side of Slideshare. 2 years ago

Dapper at Dapper Hey Rashmi, great presentation, spotted a typo on slide 13: 'becomng' -> 'becoming' 2 years ago

Introducing SlideShare Business

by Rashmi Sinha on Sep 27, 2009

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Introducing SlideShare Business — Presentation Transcript