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IA summit closing plenery

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  • Transcript

    • 1. Fast, cheap & somewhat in control 10 lessons from the design of SlideShare
      • Rashmi Sinha
      • Uzanto & SlideShare
    • 2. Who am I?
      • my influences…
    • 3.
      • Prof. Bill Heindel
      • Dept of Psychology
      • Brown University
      Prof. Andy Van Dam Dept of Computer Science Brown University 1993-1998
    • 4.
      • Prof. Marti Hearst
      • Information School
      • UC Berkeley
      Prof. Hal Varian Information School UC Berkeley 1999-2002
    • 5. IA thoughts about the state of the field…
    • 6. No navel gazing well, maybe a little
    • 7. Rumors of the death of IA have been greatly exaggerated
    • 8. old timers back for more
    • 9. new comers who found like-minded people
    • 10. and some products
    • 11. Product Management Second Life Analytics Entrepreneurship Social IA Social IA Blog data mining Search engine optimization Web 2.0 RIAs Mobile IA UX management Prediction markets topics – some old, some new
    • 12. Registrations at IA Summit are growing
    • 13. the story of MindCanvas & SlideShare
    • 14. working at a startup…
    • 15. UX methods or just in time design
    • 16. SlideShare
      • launched Oct 2006
    • 17. Presentations are hard to share
      • A social critique of PowerPoint
      • Large-scale sharing
      • A social space, not a utility: Office 2.0?
    • 18. First generation Social Networks (Friendster, LinkedIn…) 1) I am linked to -> -> to you --->You are linked to her -> ---> on…
      • How it works
      • People connect to each other
      • Six degrees of separation
      • “ Are you my friend” type of awkwardness
    • 19. Second generation social network (networks with objects in between, e.g., Flickr, Yahoo answers) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him
      • How it works
      • People share objects | watch others
      • Connections through objects
      • Social info streams: emergence of popular, interesting items
    • 20. good content floats to top
      • Multiple models of popularity
      • Users drive navigation
    • 21. Slides as MICROCONTENT
      • URL for every slide
      • Comment on individual slides
    • 22. What people share on SlideShare
      • Venture capitalists share advise
      • Ministers share sermons
      • Teachers share lesson plans
      • Entrepreneurs share business plans
    • 23. how SlideShare fits into people’s live
    • 24. 10 Lessons from SlideShare
    • 25. 1. The alpha as the first reaction
    • 26. 2. The beta is the market probe
      • Research is about hypotheticals, get feedback to real thing
      • Our methods are individualistic
      • What is the risk of failure?
    • 27. How developed should the Beta be?
      • Get basic concept across and no more
      • Leave room for flexibility
    • 28.  
    • 29. 2. You don’t need personas
      • When you know your users by name
      • They want to visit your offices
      • They email you everyday
    • 30.  
    • 31. Get into a conversation with users
      • Answer emails personally
      • Monitor blogs, subscribe to RSS
      • Customer service as user research
    • 32. 3. Launch first, refine later
      • Don’t over-analyze
      • Look at best practices, take a guess
      • Put it out there. Respond. Refine.
    • 33. 4. There is something about social websites
      • Design works differently than design for individual
    • 34. MindCanvas as design for the individual Usability Control Interaction Flow Engagement
    • 35. SlideShare as design for the crowd People interacting Following each other Wisdom of crowds
    • 36. 5. Get yourself a shadow app
      • Keep a pulse on main metrics
      • Simpler than logs, faster than usability testing
      • Whole team responds to it
      • Experiments without A-B setup
    • 37. 6. designer-developer role is crucial
      • Easier communication
      • Reduced design work
    • 38. 7. Under invest in visual design
      • Let users feel ownership of space
      • Unpolished look is fine
    • 39. 8. Pay attention to technical simplicity Balance user needs & technical simplicity Complexity > slower, riskier, harder to maintain
    • 40. 9. Single biggest win: make app faster
    • 41. 10 . designers as entrepreneurs
      • How to find first 1000 users or first 100 customers
      • Lifestyle business?
    • 42. Find yourself a developer partner Focus on execution You cannot just “hire a developer”
    • 43. Picture of data center
    • 44. Do you need traditional UX methods to design a SlideShare ?
    • 45. YES : When feedback becomes a torrent
      • Feedback form not enough. Too unstructured
      • Issues need prioritization
      • Diff users -> diff features
      • New team members need summary info
      • Improvements beyond low hanging fruits
    • 46. Capitulate Collaborate or Initiate
      • Marianne Sweeny
    • 47. What when everyone is a designer?
      • Jared Spool
    • 48. What when everyone is a developer? Mashup RSS feeds (Yahoo Pipes?) Build your own social network (Ning?) Play with an API (Google Maps?)
    • 49. Finally
      • Some summit slides
      • http://www.slideshare.net/tag/iasummit07
      • you can find me at
      • http://www.slideshare.net/rashmi