Fast, cheap & somewhat in control 10 lessons from the design of SlideShare <ul><li>Rashmi Sinha </li></ul><ul><li>Uzanto &...
Who am I? <ul><li>my influences… </li></ul>
<ul><li>Prof. Bill  Heindel </li></ul><ul><li>Dept of Psychology </li></ul><ul><li>Brown University </li></ul>Prof. Andy V...
<ul><li>Prof. Marti Hearst </li></ul><ul><li>Information School </li></ul><ul><li>UC Berkeley </li></ul>Prof. Hal Varian I...
IA thoughts about the state of the field…
No navel gazing well, maybe a little
Rumors of the death of IA have been greatly exaggerated
old timers back for more
new comers who found like-minded people
and some products
Product Management Second Life Analytics Entrepreneurship Social IA Social IA Blog data mining Search engine optimization ...
Registrations at IA Summit are growing
the story of   MindCanvas  &  SlideShare
working at a startup…
UX methods or  just in time  design
SlideShare <ul><li>launched Oct 2006 </li></ul>
Presentations are hard to share  <ul><li>A social critique of PowerPoint </li></ul><ul><li>Large-scale sharing </li></ul><...
First generation Social Networks (Friendster, LinkedIn…) 1) I am linked to -> -> to you  --->You are linked to her -> --->...
Second generation social network  (networks with objects in between, e.g., Flickr, Yahoo answers) 1) I share my pics ->   ...
good content  floats to  top   <ul><li>Multiple models of popularity </li></ul><ul><li>Users drive navigation </li></ul>
Slides as   MICROCONTENT <ul><li>URL for every slide </li></ul><ul><li>Comment on individual slides </li></ul>
What  people share  on SlideShare <ul><li>Venture capitalists  share  advise </li></ul><ul><li>Ministers  share  sermons <...
how SlideShare fits into people’s live
10 Lessons from SlideShare
1. The  alpha  as the  first reaction
2. The  beta  is the  market probe  <ul><li>Research is about hypotheticals, get feedback to real thing </li></ul><ul><li>...
How  developed  should the  Beta  be?   <ul><li>Get basic concept across and no more </li></ul><ul><li>Leave room for flex...
 
2. You don’t need personas <ul><li>When you know your users by name </li></ul><ul><li>They want to visit your offices  </l...
 
Get into a  conversation  with  users  <ul><li>Answer emails personally </li></ul><ul><li>Monitor blogs, subscribe to RSS ...
3. Launch  first,  refine  later <ul><li>Don’t over-analyze </li></ul><ul><li>Look at best practices, take a guess </li></...
4. There is something about  social websites <ul><li>Design works differently than design for individual </li></ul>
MindCanvas as  design for the individual Usability Control Interaction Flow Engagement
SlideShare as  design for the crowd People interacting Following each other Wisdom of crowds
5. Get yourself a  shadow app  <ul><li>Keep a pulse on main metrics </li></ul><ul><li>Simpler than logs, faster than usabi...
6.  designer-developer  role is crucial <ul><li>Easier communication </li></ul><ul><li>Reduced design work </li></ul>
7. Under invest in  visual design <ul><li>Let users feel ownership of space </li></ul><ul><li>Unpolished look is fine </li...
8. Pay attention to  technical simplicity Balance user needs & technical simplicity Complexity > slower, riskier, harder t...
9. Single biggest win:  make app faster
10 .  designers  as  entrepreneurs <ul><li>How to find first 1000 users or first 100 customers </li></ul><ul><li>Lifestyle...
Find yourself a  developer partner Focus on execution You cannot just “hire a developer”
Picture of data center
Do you need  traditional UX methods  to design a  SlideShare ?
YES :  When   feedback   becomes a   torrent <ul><li>Feedback form not enough. Too unstructured  </li></ul><ul><li>Issues ...
Capitulate Collaborate or Initiate <ul><li>Marianne Sweeny </li></ul>
What when everyone is a designer? <ul><li>Jared Spool </li></ul>
What when  everyone  is a  developer?   Mashup RSS feeds (Yahoo Pipes?) Build your own social network (Ning?) Play with an...
Finally  <ul><li>Some summit slides </li></ul><ul><li>http://www.slideshare.net/tag/iasummit07 </li></ul><ul><li>you can f...
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IA summit closing plenery

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  • IA summit closing plenery

    1. 1. Fast, cheap & somewhat in control 10 lessons from the design of SlideShare <ul><li>Rashmi Sinha </li></ul><ul><li>Uzanto & SlideShare </li></ul>
    2. 2. Who am I? <ul><li>my influences… </li></ul>
    3. 3. <ul><li>Prof. Bill Heindel </li></ul><ul><li>Dept of Psychology </li></ul><ul><li>Brown University </li></ul>Prof. Andy Van Dam Dept of Computer Science Brown University 1993-1998
    4. 4. <ul><li>Prof. Marti Hearst </li></ul><ul><li>Information School </li></ul><ul><li>UC Berkeley </li></ul>Prof. Hal Varian Information School UC Berkeley 1999-2002
    5. 5. IA thoughts about the state of the field…
    6. 6. No navel gazing well, maybe a little
    7. 7. Rumors of the death of IA have been greatly exaggerated
    8. 8. old timers back for more
    9. 9. new comers who found like-minded people
    10. 10. and some products
    11. 11. Product Management Second Life Analytics Entrepreneurship Social IA Social IA Blog data mining Search engine optimization Web 2.0 RIAs Mobile IA UX management Prediction markets topics – some old, some new
    12. 12. Registrations at IA Summit are growing
    13. 13. the story of MindCanvas & SlideShare
    14. 14. working at a startup…
    15. 15. UX methods or just in time design
    16. 16. SlideShare <ul><li>launched Oct 2006 </li></ul>
    17. 17. Presentations are hard to share <ul><li>A social critique of PowerPoint </li></ul><ul><li>Large-scale sharing </li></ul><ul><li>A social space, not a utility: Office 2.0? </li></ul>
    18. 18. First generation Social Networks (Friendster, LinkedIn…) 1) I am linked to -> -> to you --->You are linked to her -> ---> on… <ul><li>How it works </li></ul><ul><li>People connect to each other </li></ul><ul><li>Six degrees of separation </li></ul><ul><li>“ Are you my friend” type of awkwardness </li></ul>
    19. 19. Second generation social network (networks with objects in between, e.g., Flickr, Yahoo answers) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him <ul><li>How it works </li></ul><ul><li>People share objects | watch others </li></ul><ul><li>Connections through objects </li></ul><ul><li>Social info streams: emergence of popular, interesting items </li></ul>
    20. 20. good content floats to top <ul><li>Multiple models of popularity </li></ul><ul><li>Users drive navigation </li></ul>
    21. 21. Slides as MICROCONTENT <ul><li>URL for every slide </li></ul><ul><li>Comment on individual slides </li></ul>
    22. 22. What people share on SlideShare <ul><li>Venture capitalists share advise </li></ul><ul><li>Ministers share sermons </li></ul><ul><li>Teachers share lesson plans </li></ul><ul><li>Entrepreneurs share business plans </li></ul>
    23. 23. how SlideShare fits into people’s live
    24. 24. 10 Lessons from SlideShare
    25. 25. 1. The alpha as the first reaction
    26. 26. 2. The beta is the market probe <ul><li>Research is about hypotheticals, get feedback to real thing </li></ul><ul><li>Our methods are individualistic </li></ul><ul><li>What is the risk of failure? </li></ul>
    27. 27. How developed should the Beta be? <ul><li>Get basic concept across and no more </li></ul><ul><li>Leave room for flexibility </li></ul>
    28. 29. 2. You don’t need personas <ul><li>When you know your users by name </li></ul><ul><li>They want to visit your offices </li></ul><ul><li>They email you everyday </li></ul>
    29. 31. Get into a conversation with users <ul><li>Answer emails personally </li></ul><ul><li>Monitor blogs, subscribe to RSS </li></ul><ul><li>Customer service as user research </li></ul>
    30. 32. 3. Launch first, refine later <ul><li>Don’t over-analyze </li></ul><ul><li>Look at best practices, take a guess </li></ul><ul><li>Put it out there. Respond. Refine. </li></ul>
    31. 33. 4. There is something about social websites <ul><li>Design works differently than design for individual </li></ul>
    32. 34. MindCanvas as design for the individual Usability Control Interaction Flow Engagement
    33. 35. SlideShare as design for the crowd People interacting Following each other Wisdom of crowds
    34. 36. 5. Get yourself a shadow app <ul><li>Keep a pulse on main metrics </li></ul><ul><li>Simpler than logs, faster than usability testing </li></ul><ul><li>Whole team responds to it </li></ul><ul><li>Experiments without A-B setup </li></ul>
    35. 37. 6. designer-developer role is crucial <ul><li>Easier communication </li></ul><ul><li>Reduced design work </li></ul>
    36. 38. 7. Under invest in visual design <ul><li>Let users feel ownership of space </li></ul><ul><li>Unpolished look is fine </li></ul>
    37. 39. 8. Pay attention to technical simplicity Balance user needs & technical simplicity Complexity > slower, riskier, harder to maintain
    38. 40. 9. Single biggest win: make app faster
    39. 41. 10 . designers as entrepreneurs <ul><li>How to find first 1000 users or first 100 customers </li></ul><ul><li>Lifestyle business? </li></ul>
    40. 42. Find yourself a developer partner Focus on execution You cannot just “hire a developer”
    41. 43. Picture of data center
    42. 44. Do you need traditional UX methods to design a SlideShare ?
    43. 45. YES : When feedback becomes a torrent <ul><li>Feedback form not enough. Too unstructured </li></ul><ul><li>Issues need prioritization </li></ul><ul><li>Diff users -> diff features </li></ul><ul><li>New team members need summary info </li></ul><ul><li>Improvements beyond low hanging fruits </li></ul>
    44. 46. Capitulate Collaborate or Initiate <ul><li>Marianne Sweeny </li></ul>
    45. 47. What when everyone is a designer? <ul><li>Jared Spool </li></ul>
    46. 48. What when everyone is a developer? Mashup RSS feeds (Yahoo Pipes?) Build your own social network (Ning?) Play with an API (Google Maps?)
    47. 49. Finally <ul><li>Some summit slides </li></ul><ul><li>http://www.slideshare.net/tag/iasummit07 </li></ul><ul><li>you can find me at </li></ul><ul><li>http://www.slideshare.net/rashmi </li></ul>

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