How to run a scrappy startup
or how to build a great product with few resources
Rashmi Sinha,
CEO & Cofounder,
SlideShare

Accidental Entrepreneur
Grad student
Researcher
Consulting
Startup 1
Startup 2

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Start: May 06 > Beta >
Launch Oct 06 > Grow >
Grow more > Angel funding
Dec 07 > Series A Apr 08

Its cheaper to
build a startup
•
than it used to be

1. Speed is
imperative

Set the tone for speed in
hiring, biz dev, product

2. Start being
scrappy from
the top

Cash is important
•Know your burn rate & fume date
at any moment

3. Bring expertise
into company without hiring
•Advisory roles – SEO, Sales,
Metrics, Marketing

Accountants & HR
•Rent a CFO

4. Do fund-raising
in steps
Advisors > Angels > Series A

5. Marketing: you don’t
need schwag. Build a viral
product

Find me at
www.slideshare.net/rashmi
http://twitter.com/rashmi