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How Businesses can use Social Media (talk at TiE workshop)
Observations from usage of SlideShare
Running brand campaigns for large clients
Startup using social media
Marketing vs. legal
Trademark issue
Your team members are ahead of you
How Businesses can use Social Media (talk at TiE workshop)
Deloitte Tribalization of Business Survey 2009
Deloitte Tribalization of Business Survey 2009
Deloitte Tribalization of Business Survey 2009
How Businesses can use Social Media (talk at TiE workshop)
B2B Buyers
Forrester Survey: Social Technographics of B2B buyers
Forrester Survey: Social Technographics of B2B buyers
B2B Social
Objectives
Functional Alignment Success metrics
LISTENING Research
•Customer insight
•Improved segmentation
•Reduced pain; alignment of offering with need
TALKING Marketing, education
•Changes in reach, impressions, brand awareness
•Increased share of voice
•Higher quality of responses to offers
ENERGIZING Sales
•Increased velocity of messages in market
•Increased recommendation, promotion, advocacy
•Higher trust, brand trust perception
SPREADING Professional services
•Faster deployments at new customers
•Existing customers create new business capacity
SUPPORTING
Customer service,
technical support
•Reduced support costs
•Higher customer satisfaction
•Less churn
EMBRACING
Development, Product
Marketing
•Deliver products faster to market
•Increased loyalty, increased advocacy
Forrester Survey: Social Technographics of B2B buyers
How Businesses can use Social Media (talk at TiE workshop)
“It's a little more personal. More back-
and-forth discussions, and it's less
formal. And it gives immediacy to
interactions.”
Frank Eliason, @comcastcares
How Businesses can use Social Media (talk at TiE workshop)
How Businesses can use Social Media (talk at TiE workshop)
How Businesses can use Social Media (talk at TiE workshop)
How Businesses can use Social Media (talk at TiE workshop)
From David Armano
How Businesses can use Social Media (talk at TiE workshop)
From David Armano
CitiBank / GFK Roper Small Business Survey Oct 09
% helpfulness of social networking sites such as
Facebook, Twitter & LinkedIn in generating leads
How Businesses can use Social Media (talk at TiE workshop)
How Businesses can use Social Media (talk at TiE workshop)
On your
whitepapers &
marketing
presentations
Form shows up
anywhere you
want
Customize form
On SlideShare or
on embeds
Cost ranges from $1 to $22 depending on no of
questions and targeting
How Businesses can use Social Media (talk at TiE workshop)
Only to people interested in your topic or on
searches for related keywords
Pay only on CPC basis
Trenderr, radian6, scoutlabs
How Businesses can use Social Media (talk at TiE workshop)
How Businesses can use Social Media (talk at TiE workshop)
How Businesses can use Social Media (talk at TiE workshop)
Use hashtags. Use general ones rather than only
ones with your brand.
Be proactive. Add people who tweet about your
topic.
Never AUTO DM. Never send out Mafia War
tweets with your account.
Be genuine, be personal.
Get started today
Small steps at a time. Measure, learn, do more
Keep it personal
Use the power of real time
Tie it to business goals
rashmi@slideshare.com
www.twitter.com/rashmi

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How Businesses can use Social Media (talk at TiE workshop)