Growth hacking is unsexy


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  • Growth hacking is unsexy

    1. 1. Rashmi Sinha, SlideShare & Linkedin Growth hackingGrowth hacking is not sexyis not sexy
    2. 2. Growth curves “high and to the right” are sexy. From Paul Graham
    3. 3. The growth hacker meme continues to grow.
    4. 4. Stop lookingStop looking for afor a superherosuperhero growthgrowth hacker tohacker to solve yoursolve your problems.problems. Lesson 1
    5. 5. What on earth isWhat on earth is growth hacking?growth hacking? First build core product (thousands) Next basic product-market fit (low millions) Finally, bring more and more users (tens of millions)
    6. 6. Is growth hacking an art? A science? Or a craft?
    7. 7. People canPeople can learn to belearn to be growthgrowth hackers.hackers.
    8. 8. Growth hacking is a team sport. You need a growth team. Lesson 2
    9. 9. It’s a multi-displinaryIt’s a multi-displinary team sportteam sport It’s a multi-disciplinary team sport. Team needs multiple strengths.
    10. 10. Build growthBuild growth hacking DNAhacking DNA into yourinto your team(s).team(s).
    11. 11. Growth hacking is notGrowth hacking is not fun work. Work can befun work. Work can be annoying & tedious. Itsannoying & tedious. Its not the juicy technicalnot the juicy technical projects.projects. Lesson 3
    12. 12. ExistentialExistential crisis due tocrisis due to growthgrowth hacking:hacking: “What am I“What am I doing?”doing?”
    13. 13. It’s a multi-displinaryIt’s a multi-displinary team sportteam sport A growth team is sustainable. Individuals move in and out. Motivated by each other.
    14. 14. Search as a growthSearch as a growth channel is effectivechannel is effective but unpredictable.but unpredictable. Lesson 4
    15. 15. For SlideShare, transcript text exposes presentation text to search engines.
    16. 16. EmbedsEmbeds Embeds are a win-win SEO strategy (win for user and SlideShare)
    17. 17. SEO basedSEO based growth is harder togrowth is harder to feel in control of.feel in control of.
    18. 18. SEO philosophy: DoSEO philosophy: Do good things forgood things for users, and you willusers, and you will get good results backget good results back (most of the time).(most of the time).
    19. 19. You can grow like weed without much funding. Lesson 5
    20. 20. Focus onFocus on your coreyour core strengths.strengths. Spend onSpend on them.them.
    21. 21. Watch everyWatch every dollar. Itsdollar. Its easy toeasy to waste onwaste on activities withactivities with no return.
    22. 22. Viral growthViral growth equally importantequally important Have multiple legs for growth. Investment in virality is as important.
    23. 23. DistributionDistribution hacks: be aheadhacks: be ahead of the curve. Youof the curve. You can compensatecan compensate for money withfor money with creativity.creativity.
    24. 24. Biz Dev &Biz Dev & traditionatraditiona ll marketingmarketing can be acan be a time sink.time sink.
    25. 25. Thanks!Thanks! Find me:Find me: