Fast Cheap Barely In Control Web2 Expo
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  • http://www.flickr.com/photos/7210687@N08/3042350908/
  • Fast, Cheap and Out of Control is a 1997 film by documentary filmmaker Errol Morris . It profiles four subjects with extraordinary careers: a lion trainer , a topiary sculptor, a mole rat specialist, and a robot scientist.
  • Why choose Describe three popularity methods
  • Start May 06 > Beta > Launch Oct 06 > Grow > Grow more > Angel funding Dec 07 > Series A Apr 08 > Grow more
  • Natual advantage
  • What type of hosting Developers love it Its good for fast, agile teams We hit scalability issues, but Twitter hitting them first! So far, its been solvable Not enough CPU. Doubled spend on machines. Split Web servers from App servers As system gets load, some parts of system get used more, code needs to be optimized Database scaling issues currently Solving problems as they arise, but architecting for scaling Dedicated hosting provider is compromise Having tech resources outside organization you can call on Reduces initial expense Good sys admins harder to find than good devs
  • MindCanvas: Could sell into market SlideShare: Understood market
  • Customer requests? At any given time List of 15 to-do features Many bugs to fix Customer requests
  • slidecasting
  • http://rashmisinha.com/2006/08/08/my-slides-for-webvisions-designing-for-social-sharing/
  • Engineers and designers can both resist – for diff reasons

Fast Cheap Barely In Control Web2 Expo Presentation Transcript

  • 1. Rashmi Sinha, SlideShare Fast, cheap and barely in control: 10 lessons from SlideShare
  • 2.  
  • 3. SlideShare...
    • best place in the world to share presentations
  • 4.  
  • 5. Taking over the world (one PowerPoint at a time!)
  • 6. 1. Make your app useful
  • 7. Solve one problem really well
  • 8. Make app social
    • SlideShare as non social app
      • No virality
  • 9. 2. Speed is imperative
  • 10. Why startups need speed?
  • 11. Small & fast
  • 12. Set the tone for speed
    • In development, design…
  • 13. Be agile
    • (worry about scaling later)
  • 14. 3. Ideas are dime a dozen
  • 15. Focus on execution
    • Can we execute on this?
      • How fast? When can we start work?
      • What will first version take?
      • What metrics to track progress?
      • What will we push back to work on this?
  • 16. 4. What to build
  • 17. We build products we use ourselves
  • 18. 37signals: Build less
  • 19. Add complexity for right reasons
    • Start with less
      • Add complexity (if needed)
      • Remove features
    • Get people used to change
  • 20. To build a feature or not to
        • Listen to loudest?
        • Watch metrics?
  • 21. How to double traffic ?
  • 22. Anatomy of a feature launch
  • 23. 5. How to Launch
  • 24. The Alpha Feedback to the embed No publicity Browser compatibility issues
  • 25. How developed should a Beta be?
      • (Enough to get point across)
  • 26. SlideShare launch
    • Invite only: Before or after launch?
    Alpha Stealth mode Open to all Launch Invite only
  • 27. Year 1 Open to all Launch Invite only
  • 28. 6. Focus on your users, not your competition
  • 29. 7. Don’t spend too much time on Biz Dev
  • 30. 8. Use metrics to make decisions
  • 31. What metrics?
    • Performance: page load times, errors
      • Traffic: Web logs
        • Database tracking: No. registrations, login, uploads, contacts
        • Customer feedback emails
  • 32. How metrics?
      • A/B testing
      • Metrics Dashboard: Shadow App
      • Daily Email reports
  • 33. Get team buy-in for metrics
  • 34. Metrics and the danger of local minima
  • 35. 9. Hire Design Engineers
  • 36. 10. Find your community
  • 37. Community is a great way to grow
      • Reduce marketing costs, users evangelize
  • 38. 11. Outsource what is not your core competency
  • 39. Outsource complexity
    • Amazon S3, EC2
    • Dedicated servers instead of colocation
    • Google Ads
    • Google Search
    • Different widgets (Gigya, AddThis)
  • 40. My slides at
    • http://www.slideshare.net/tag/w2e
    Find me at www.slideshare.net/rashmi www.twitter.com/rashmi