Fast, cheap & somewhat in control 10 lessons from the design of SlideShare
Rashmi Sinha
SlideShare & Uzanto
http://www.slideshare.net/rashmi/10-lessons-oz-ia
working at a startup…
traditional UX methods or agile design
SlideShare
launched Oct 2006
Presentations are hard to share
Large-scale sharing like pictures/video
Office 2.0?
on slideshare...
Users drive navigation (tags, popularity)
Popular content floats to top
Slides as microcontent
Mash up slides with audio
What people share on SlideShare
Venture capitalists share advise
Ministers share sermons
Teachers share lesson plans
Entrepreneurs share business plans
10 Lessons from SlideShare
1. The alpha as the first reaction
2. The beta is the market probe
Research is about hypotheticals, quick feedback to real thing
the risk of failure?
social sites as complex systems
How developed should the Beta be?
Get basic concept across and no more
Leave room for flexibility
3. You don’t need personas
When you know your users by name
They want to visit your offices
They email you everyday
Get into a conversation with users
Answer emails personally
Monitor blogs, subscribe to RSS
Customer service as user research
4. Launch first, refine later
Avoid analysis - paralysis
Look at best practices, take a guess
Put it out there. Respond. Refine.
5. Just in time design
Design – development hand in hand
Deliverables editable by everyone
Feedback email
Personal emails Blog posts Shadow App Web analytics Phone conversations User forum Slideshows about SlideShare
Get yourself a shadow app
Simpler than web analytics
Track crucial metrics daily
Measure project success, iterate
6. designer-developer role is crucial
Easier communication
Reduced design work
7. Under invest in visual design
users feel ownership of space
unpolished look is fine
8. Pay attention to technical simplicity Complex > slower, riskier, harder to maintain
9. Single biggest win: make app faster
10. There is something about social websites
Design for individual
Usability
Interaction
Engagement
Design for crowds Social networks People interacting Wisdom of crowds
Forget the ipod!
Give up control This is messy!
Beyond hand-crafted IA
Plant seeds, let people connect
emergent architecture (or Social IA)
Finally...
sometimes process / methods become baggage when to let it go programmers are switching to agile methods when will it be time for designers?
Capitulate Collaborate or Initiate
Marianne Sweeny
be experimental. create something Mashup RSS feeds (Yahoo Pipes) Build your own social network (Ning) Play with an API (Google Maps) Read Emergence , Wisdom of Crowds
Share slides at
http://www.slideshare.net/tag/ozia07
you can find me at
http://www.slideshare.net/rashmi
Do you need traditional UX methods to design a SlideShare ?
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