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10 lessons from the design of SlideShare
 

10 lessons from the design of SlideShare

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This talk is about how we used agile design methods for SlideShare and lessons learnt

This talk is about how we used agile design methods for SlideShare and lessons learnt

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http://lasers.jp 23143
http://localhost 31
http://localhost:3000 17
http://search.yahoo.co.jp 13
http://webcache.googleusercontent.com 13
http://cache.yahoofs.jp 11
http://blogteachinglearning.blogspot.com 9
http://expresentation.wordpress.com 6
http://www.slideshare.net 6
http://wrs.search.yahoo.co.jp 5
http://www.google.co.jp 4
http://expresentation.askeranswer.com 4
http://tendenciasambientesvirtuales.blogspot.com 3
http://tendenciasambientesvirtuales.blogspot.com.ar 2
http://www.lmodules.com 1
https://www.google.com 1
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13 of 3 previous next Post a comment

  • Full Name Full Name Comment goes here.
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  • please help me ?how to design my sip project
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  • Know my company, House Designer!

    +55 (13) 3011-9314
    +55 (13) 3219-6347
    housedesignerpromotions@gmail.com
    comercial@housedesigner.com.br

    Twitter: @HouseDesigne

    Fábrica: Rua Visconde de Vergueiro 20, Centro - Santos - SP - Brazil
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  • Great advice for someone going into their first web start up, I don't think there is anyone that would disagree. Would love to see more on getting over the 'cold start' tho, how is SlideShare doing it?
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10 lessons from the design of SlideShare 10 lessons from the design of SlideShare Presentation Transcript

  • Fast, cheap & somewhat in control 10 lessons from the design of SlideShare
    • Rashmi Sinha
    • SlideShare & Uzanto
  • working at a startup…
  • traditional UX methods or agile design
  • SlideShare
    • launched Oct 2006
  • Presentations are hard to share
    • A social critique of PowerPoint
    • Large-scale sharing
    • A social space, not a utility: Office 2.0?
  • First generation Social Networks (Friendster, LinkedIn…) 1) I am linked to -> -> to you --->You are linked to her -> ---> on…
    • How it works
    • People connect to each other
    • Six degrees of separation
    • “ Are you my friend” type of awkwardness
  • Second generation social network (networks with objects in between, e.g., Flickr, Yahoo answers) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him
    • How it works
    • People share objects | watch others
    • Connections through objects
    • Social info streams: emergence of popular, interesting items
  • good content floats to top
    • Multiple models of popularity
    • Users drive navigation
  • Slides as MICROCONTENT
    • URL for every slide
    • Comment on individual slides
  • What people share on SlideShare
    • Venture capitalists share advise
    • Ministers share sermons
    • Teachers share lesson plans
    • Entrepreneurs share business plans
  • 10 Lessons from SlideShare
  • 1. The alpha as the first reaction
  • 2. The beta is the market probe
    • Research is about hypotheticals, get feedback to real thing
    • Our methods are individualistic
    • What is the risk of failure?
  • How developed should the Beta be?
    • Get basic concept across and no more
    • Leave room for flexibility
  • 2. You don’t need personas
    • When you know your users by name
    • They want to visit your offices
    • They email you everyday
  •  
  • Get into a conversation with users
    • Answer emails personally
    • Monitor blogs, subscribe to RSS
    • Customer service as user research
  • 3. Launch first, refine later
    • Don’t over-analyze
    • Look at best practices, take a guess
    • Put it out there. Respond. Refine.
  • 4. There is something about social websites
    • Design works differently than design for individual
  • MindCanvas as design for the individual Usability Control Interaction Flow Engagement
  • SlideShare as design for the crowd People interacting Following each other Wisdom of crowds
  • 5. designer-developer role is crucial
    • Easier communication
    • Reduced design work
  • 6. Design deliverables should be approachable
    • Created with common desktop apps
    • Editable by everyone
  • 7. Under invest in visual design
    • Let users feel ownership of space
    • Unpolished look is fine
  • 8. Pay attention to technical simplicity Balance user needs & technical simplicity Complexity > slower, riskier, harder to maintain
  • 9. Single biggest win: make app faster
  • 10 . designers as entrepreneurs
    • How to find first 1000 users or first 100 customers
    • Lifestyle business?
  • Find yourself a developer partner Focus on execution You cannot just “hire a developer”
  • Picture of data center
  • Do you need traditional UX methods to design a SlideShare ?
  • YES : When feedback becomes a torrent
    • Feedback form not enough. Too unstructured
    • Issues need prioritization. Diff user groups
    • Users have specific expectancies from product
    • New team members need summary info
    • Improvements beyond low hanging fruits
    • Designing completely new features
  • Capitulate Collaborate or Initiate
    • Marianne Sweeny
  • sometimes process & methods can be a baggage when to let it go engineers have had to when will it be time for designers?
  • be experimental. create something Mashup RSS feeds (Yahoo Pipes/Popfly) Build your own social network (Ning) Play with an API (Google Maps)
  • Finally
    • Some summit slides
    • http://www.slideshare.net/tag/iasummit07
    • you can find me at
    • http://www.slideshare.net/rashmi