Fast, cheap & somewhat in control 10 lessons from the design of SlideShare <ul><li>Rashmi Sinha </li></ul><ul><li>SlideSha...
working at a startup…
traditional UX methods or  agile  design
SlideShare <ul><li>launched Oct 2006 </li></ul>
Presentations are hard to share  <ul><li>A social critique of PowerPoint </li></ul><ul><li>Large-scale sharing </li></ul><...
First generation Social Networks (Friendster, LinkedIn…) 1) I am linked to -> -> to you  --->You are linked to her -> --->...
Second generation social network  (networks with objects in between, e.g., Flickr, Yahoo answers) 1) I share my pics ->   ...
good content  floats to  top   <ul><li>Multiple models of popularity </li></ul><ul><li>Users drive navigation </li></ul>
Slides as   MICROCONTENT <ul><li>URL for every slide </li></ul><ul><li>Comment on individual slides </li></ul>
What  people share  on SlideShare <ul><li>Venture capitalists  share  advise </li></ul><ul><li>Ministers  share  sermons <...
10 Lessons from SlideShare
1. The  alpha  as the  first reaction
2. The  beta  is the  market probe  <ul><li>Research is about hypotheticals, get feedback to real thing </li></ul><ul><li>...
How  developed  should the  Beta  be?   <ul><li>Get basic concept across and no more </li></ul><ul><li>Leave room for flex...
2. You don’t need personas <ul><li>When you know your users by name </li></ul><ul><li>They want to visit your offices  </l...
 
Get into a  conversation  with  users  <ul><li>Answer emails personally </li></ul><ul><li>Monitor blogs, subscribe to RSS ...
3. Launch  first,  refine  later <ul><li>Don’t over-analyze </li></ul><ul><li>Look at best practices, take a guess </li></...
4. There is something about  social websites <ul><li>Design works differently than design for individual </li></ul>
MindCanvas as  design for the individual Usability Control Interaction Flow Engagement
SlideShare as  design for the crowd People interacting Following each other Wisdom of crowds
5.  designer-developer  role is crucial <ul><li>Easier communication </li></ul><ul><li>Reduced design work </li></ul>
6. Design deliverables should be  approachable <ul><li>Created with common desktop apps </li></ul><ul><li>Editable by ever...
7. Under invest in  visual design <ul><li>Let users feel ownership of space </li></ul><ul><li>Unpolished look is fine </li...
8. Pay attention to  technical simplicity Balance user needs & technical simplicity Complexity > slower, riskier, harder t...
9. Single biggest win:  make app faster
10 .  designers  as  entrepreneurs <ul><li>How to find first 1000 users or first 100 customers </li></ul><ul><li>Lifestyle...
Find yourself a  developer partner Focus on execution You cannot just “hire a developer”
Picture of data center
Do you need  traditional UX methods  to design a  SlideShare ?
YES :  When   feedback   becomes a   torrent <ul><li>Feedback form not enough. Too unstructured  </li></ul><ul><li>Issues ...
Capitulate Collaborate or Initiate <ul><li>Marianne Sweeny </li></ul>
sometimes  process & methods  can be a  baggage   when to let it go engineers have had to when will it be time for designe...
be  experimental.  create  something Mashup RSS feeds (Yahoo Pipes/Popfly) Build your own social network (Ning) Play with ...
Finally  <ul><li>Some summit slides </li></ul><ul><li>http://www.slideshare.net/tag/iasummit07 </li></ul><ul><li>you can f...
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10 lessons from the design of SlideShare

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This talk is about how we used agile design methods for SlideShare and lessons learnt

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  • please help me ?how to design my sip project
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  • Know my company, House Designer!

    +55 (13) 3011-9314
    +55 (13) 3219-6347
    housedesignerpromotions@gmail.com
    comercial@housedesigner.com.br

    Twitter: @HouseDesigne

    Fábrica: Rua Visconde de Vergueiro 20, Centro - Santos - SP - Brazil
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  • Great advice for someone going into their first web start up, I don't think there is anyone that would disagree. Would love to see more on getting over the 'cold start' tho, how is SlideShare doing it?
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  • 10 lessons from the design of SlideShare

    1. 1. Fast, cheap & somewhat in control 10 lessons from the design of SlideShare <ul><li>Rashmi Sinha </li></ul><ul><li>SlideShare & Uzanto </li></ul>
    2. 2. working at a startup…
    3. 3. traditional UX methods or agile design
    4. 4. SlideShare <ul><li>launched Oct 2006 </li></ul>
    5. 5. Presentations are hard to share <ul><li>A social critique of PowerPoint </li></ul><ul><li>Large-scale sharing </li></ul><ul><li>A social space, not a utility: Office 2.0? </li></ul>
    6. 6. First generation Social Networks (Friendster, LinkedIn…) 1) I am linked to -> -> to you --->You are linked to her -> ---> on… <ul><li>How it works </li></ul><ul><li>People connect to each other </li></ul><ul><li>Six degrees of separation </li></ul><ul><li>“ Are you my friend” type of awkwardness </li></ul>
    7. 7. Second generation social network (networks with objects in between, e.g., Flickr, Yahoo answers) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him <ul><li>How it works </li></ul><ul><li>People share objects | watch others </li></ul><ul><li>Connections through objects </li></ul><ul><li>Social info streams: emergence of popular, interesting items </li></ul>
    8. 8. good content floats to top <ul><li>Multiple models of popularity </li></ul><ul><li>Users drive navigation </li></ul>
    9. 9. Slides as MICROCONTENT <ul><li>URL for every slide </li></ul><ul><li>Comment on individual slides </li></ul>
    10. 10. What people share on SlideShare <ul><li>Venture capitalists share advise </li></ul><ul><li>Ministers share sermons </li></ul><ul><li>Teachers share lesson plans </li></ul><ul><li>Entrepreneurs share business plans </li></ul>
    11. 11. 10 Lessons from SlideShare
    12. 12. 1. The alpha as the first reaction
    13. 13. 2. The beta is the market probe <ul><li>Research is about hypotheticals, get feedback to real thing </li></ul><ul><li>Our methods are individualistic </li></ul><ul><li>What is the risk of failure? </li></ul>
    14. 14. How developed should the Beta be? <ul><li>Get basic concept across and no more </li></ul><ul><li>Leave room for flexibility </li></ul>
    15. 15. 2. You don’t need personas <ul><li>When you know your users by name </li></ul><ul><li>They want to visit your offices </li></ul><ul><li>They email you everyday </li></ul>
    16. 17. Get into a conversation with users <ul><li>Answer emails personally </li></ul><ul><li>Monitor blogs, subscribe to RSS </li></ul><ul><li>Customer service as user research </li></ul>
    17. 18. 3. Launch first, refine later <ul><li>Don’t over-analyze </li></ul><ul><li>Look at best practices, take a guess </li></ul><ul><li>Put it out there. Respond. Refine. </li></ul>
    18. 19. 4. There is something about social websites <ul><li>Design works differently than design for individual </li></ul>
    19. 20. MindCanvas as design for the individual Usability Control Interaction Flow Engagement
    20. 21. SlideShare as design for the crowd People interacting Following each other Wisdom of crowds
    21. 22. 5. designer-developer role is crucial <ul><li>Easier communication </li></ul><ul><li>Reduced design work </li></ul>
    22. 23. 6. Design deliverables should be approachable <ul><li>Created with common desktop apps </li></ul><ul><li>Editable by everyone </li></ul>
    23. 24. 7. Under invest in visual design <ul><li>Let users feel ownership of space </li></ul><ul><li>Unpolished look is fine </li></ul>
    24. 25. 8. Pay attention to technical simplicity Balance user needs & technical simplicity Complexity > slower, riskier, harder to maintain
    25. 26. 9. Single biggest win: make app faster
    26. 27. 10 . designers as entrepreneurs <ul><li>How to find first 1000 users or first 100 customers </li></ul><ul><li>Lifestyle business? </li></ul>
    27. 28. Find yourself a developer partner Focus on execution You cannot just “hire a developer”
    28. 29. Picture of data center
    29. 30. Do you need traditional UX methods to design a SlideShare ?
    30. 31. YES : When feedback becomes a torrent <ul><li>Feedback form not enough. Too unstructured </li></ul><ul><li>Issues need prioritization. Diff user groups </li></ul><ul><li>Users have specific expectancies from product </li></ul><ul><li>New team members need summary info </li></ul><ul><li>Improvements beyond low hanging fruits </li></ul><ul><li>Designing completely new features </li></ul>
    31. 32. Capitulate Collaborate or Initiate <ul><li>Marianne Sweeny </li></ul>
    32. 33. sometimes process & methods can be a baggage when to let it go engineers have had to when will it be time for designers?
    33. 34. be experimental. create something Mashup RSS feeds (Yahoo Pipes/Popfly) Build your own social network (Ning) Play with an API (Google Maps)
    34. 35. Finally <ul><li>Some summit slides </li></ul><ul><li>http://www.slideshare.net/tag/iasummit07 </li></ul><ul><li>you can find me at </li></ul><ul><li>http://www.slideshare.net/rashmi </li></ul>

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