At uni Project assign to us "How to Apply integrated Marketing communication tools to a new and small business". Alhamdulillah we full fill it effectively

1. PRESENTATION FILE
(Promotion of brand through Integrated
Marketing Campaign)
GROUP MEMBERS
Raashid Javed (32)
Rana Umar farooq (31)
Qasim Irshad (28)
Mudasra amjad (21)
Malka Yasmeen (19)
MBA 6th MBA (2011-2015)
Department Of Management sciences
The Islamia University of Bahawalpur

2. 1 | P H C
Serial
number
Particulates Page number
1. Introduction 2
2. Different IMC tools 3
3.  Advertisement 3
4.  Interactive marketing 3
5.  Internet marketing 4
6.  Publicity & public
relationship
5
7.  Direct marketing 5
8.  Sale promotion 6
9. IMC cycle 7
10. Appendix 8

3. 2 | P H C
Introduction
Brand name:
Pakistan Handi craft
Type of brand:
Antiques
LOGO:
Design by group members
LOGO meaning:
Logo show’s different person’s their values and norms, so it makes whole Pakistan tradition.
Slogan:
Design by group members
Capture market:
Bahawalpur audience and the students of Abbasia Campus the Islamia University of
Bahawalpur
Special product:
Key chains

4. 3 | P H C
We use IMC tools with different style
1-- ADVERTISEMENT
 1st
Source of advertisement:
We made advertisement of this event by professionals Asif studio (Commercial area)
Video type is:
Video PowerPoint popular format is the narrated PowerPoint again because of its simplicity.
If you’ve got a power point you can add your voice narration.
Publish video:
We publish our video on YouTube, vimeo web, and on Facebook Page
Web link:
https://vimeo.com/92254282,
http://www.youtube.com/watch?v=NRZt2oHgKCY&feature=em-upload_owner#action
https://www.facebook.com/pages/Pakistan-Handi-Craft/570889569697261?ref=hl
 2nd
Place advertisement
• We make 5 banners and 200 printed posters200 printed posters (20 baskets each
contain 12 to 14 posters) and paste at Abbasia campuses of The Islamia University of
Bahawalpur.
• Online banner promotion: It’s also contain these banners in Social media like
Facebook
2-- INTERACTIVE MARKETING
Source of interaction:
Create event on Facebook
Purpose:
The purpose is to interact with people, to develop awareness about our products and how it
benefited to you. This event is public everyone can see and make suggestions.
Web link:
https://www.facebook.com/events/579100858852551/

5. 4 | P H C
3-- INTERNET MARKETING
 1st Source we use
Web design By WEBs developer it is free developer where we full fill these criteria’s
(HOME, PHOTO GALLERY, TEAM MEMBERS, TESTIMONIALS, WEB STORE, LOCATION AND
CONTECT US)
Assumptions
It’s opened with log in option
Web link:
http://members.webs.com/s/sitebuilder/pages/329191190/
 2nd Source we use
Make Facebook Page that is opened and as its youth event so easy to captured youth to
interact with host easily and commented us with suggestion and opinions.
Web link:
https://www.facebook.com/pages/Pakistan-Handi-Craft/570889569697261?ref=hl
 3rd Source we use
YouTube and Vimeo are the source where we can share our own videos and we upload our
video there and share uploaded video at Facebook and twitter like social networks.
Web link:
http://www.youtube.com/watch?v=NRZt2oHgKCY&feature=em-upload_owner#action
https://vimeo.com/92254282

6. 5 | P H C
4-- PUBLICITY/PUBLIC RELATIONSHIP
Way we use
Sponsorship: sponsorship is the war of publicity and that make public relationship with
different consumers with the help of sponsored companies promotion usage.
Sponsored brands:
 Shamim group of industry
Well establish brand of Bahawalpur. Its creditability affects the stalls performance and gives
positive impact to tradition of Bahawalpur. And it’s the financial supporter as well for this
campaign of Pakistan handi crafts.
 Pakistan handi Craft
Its government based brand that knew all over the world so its recognition is capture our
customer by the name of Pakistan.
 Shaigaan
It is also Bahawalpur brand whose kulfi are recognized all over the Bahawalpur
Personal selling
It’s all about team members links that create personal selling as well.
5-- DIRECT MARKETING
Way of direct marketing of festival
 We invite HOD of pharmacy department and give awareness about our event and
brand, as well as we convince them to visit their at 18,April 2014 with venue of
(sports Ground, Abbasia Campus, The Islamia university of Bahawalpur) and
 Invite teachers and students of department of management sciences.
 Invite hostel girls of The Islamia University of Bahawalpur

7. 6 | P H C
6-- SALE PROMOTION
Source we use:
Make mug with Pakistan handi craft Logo and create visiting coupons as well as sales
coupons. The people who will win get these mugs as gift at the end of festivo.
Coupons:
Visitors Coupon:
Purchase coupon:
Cup With PHC LOGO: As a gift

8. 7 | P H C
•Online post add
•https://vimeo.com/92254282,
•http://www.youtube.com/watch?v=NRZt2oHgKCY&feature=em-
upload_owner#action
•https://www.facebook.com/pages/Pakistan-Handi-
Craft/570889569697261?ref=hl
•2nd Place advertisement
•5 Bannars
•200 printed posters (20 baskets each contain 12 to 14 posters)
ADVERTISEMENT
•Event creation
•https://www.facebook.com/events/5791008588525
51/
INTERACTIVE
MARKETING
•Invite HOD of Pharmecy Deppartment
•Invite Teachers and students of Abbasia Campus
•Invite Hostelize Girls
Direct Marketing
•Web disghn Log in with personal password
http://members.webs.com/s/sitebuilder/pages/329191190/
•Facebook page: https://www.facebook.com/pages/Pakistan-Handi-
Craft/570889569697261?ref=hl
•Add online promotion
http://www.youtube.com/watch?v=NRZt2oHgKCY&feature=em-
upload_owner#action
•https://vimeo.com/92254282
Internet marketing
• Sponsorship
• Shmim group
• Pakistan Handi Craft
• Shaigaan
Publicity and public
relationship
• Visitors coupons
• Purchasing coupons
• Cup with printed logo as a gift
SALE PROMOTION

9. 8 | P H C
Appendix

10. 9 | P H C
IMC tools with different style
ADVERTISEMENT

11. 10 | P H C

12. 11 | P H C
Interactive Marketing tool

13. 12 | P H C
Internet marketing

14. 13 | P H C