SWOT AnalysisAnalysing a company’s: STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
History of SWOT Analysis Developed at Stanford Funded by Fortune 500 companies Took 9 years to develop Involved 5000 interviews
SWOT Analysis is…… A strategicplanning tool thatseparates influenceson a business’s futuresuccess into internaland external factors
SWOT Analysis allows businessesto… Define realistic goals Improve capability Overcome weaknesses with strengths Identify threats than can be turned into opportunities
DEBONAIR SWOT ANALYSIS: STRENGTHS: Abundant raw material. Low cost skilled labours. Growing domestic market. Strong backward integration. Increasing presence across entire value chain. Cheap manpower.
WEAKNESSES Lower productivity and cost competitiveness. Tech obsolescence. Quality is not consistent. Low level of training. The export-import policy of Bangladesh changes too frequently due to which it becomes very difficult for importers to import goods. Delay in delivering the goods at the right time.
OPPORTUNITIES Huge demand for value added goods in all major countries. Large and relatively untapped domestic market Opportunities. Growth rate of Domestic Textile Industry is 6-8% per annum. Large, Potential Domestic and International Market. Market is gradually shifting towards Branded Readymade Garment.
THREATS Competition from other textile industries Competition from other developing countries, especially India. Continuous Quality Improvement is need of the hour as there are different demand patterns all over the world. Political unrest of the country. To balance the demand and supply. To make balance between price and quality.
ConclusionSWOT analysis has both advantages anddisadvantages .But by analyzing SWOT a Companycan overcome the upcoming threats as well as turn itsweakness into strength.