Swot analysis on germents of bd

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Swot analysis on germents of bd

  1. 1. PRESENTATION ONSWOT ANALYSIS Abdullah Al Imran
  2. 2. SWOT AnalysisAnalysing a company’s: STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
  3. 3. History of SWOT Analysis Developed at Stanford Funded by Fortune 500 companies Took 9 years to develop Involved 5000 interviews
  4. 4. SWOT Analysis is…… A strategicplanning tool thatseparates influenceson a business’s futuresuccess into internaland external factors
  5. 5. SWOT Analysis allows businessesto… Define realistic goals Improve capability Overcome weaknesses with strengths Identify threats than can be turned into opportunities
  6. 6. DEBONAIR SWOT ANALYSIS: STRENGTHS: Abundant raw material. Low cost skilled labours. Growing domestic market. Strong backward integration. Increasing presence across entire value chain. Cheap manpower.
  7. 7. WEAKNESSES Lower productivity and cost competitiveness. Tech obsolescence. Quality is not consistent. Low level of training. The export-import policy of Bangladesh changes too frequently due to which it becomes very difficult for importers to import goods. Delay in delivering the goods at the right time.
  8. 8. OPPORTUNITIES Huge demand for value added goods in all major countries. Large and relatively untapped domestic market Opportunities. Growth rate of Domestic Textile Industry is 6-8% per annum. Large, Potential Domestic and International Market. Market is gradually shifting towards Branded Readymade Garment.
  9. 9. THREATS Competition from other textile industries Competition from other developing countries, especially India. Continuous Quality Improvement is need of the hour as there are different demand patterns all over the world. Political unrest of the country. To balance the demand and supply. To make balance between price and quality.
  10. 10. ConclusionSWOT analysis has both advantages anddisadvantages .But by analyzing SWOT a Companycan overcome the upcoming threats as well as turn itsweakness into strength.

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