Mobile Market Trends - US by Rapidsoft Technologies
Mobile Market Trends and US There was a time when mobile users across the globe were only aware of Symbian OS, but with theadvancements in technology, all major mobile platformslike Symbian, BlackBerry and Windows Mobile lost their market share to Android and iOS. With these OS’, OEMs like Samsung, Apple and HTC gained mass popularity amongst the competitors. US has been one of the most popular smartphonemarkets and the smartphone war has been most rampant in this part of the world.
Key HighlightsThis presentation is an overview of mobile trends in the US market.It highlights:• OS Market Share• Top Mobile OEMs & Smartphone Platforms• Multimedia market distribution with main focus on US• Mobile Content usage• Conclusion
OS Market ShareAndroid rules the US Market leaving iOS behind and eating RIM’s market share • Despite the launch of BB7 handsets like Bold 9930 & Torch 9810, the market share for RIM has fallen. • Windows Mobile 7 is yet to establish itself in the US market. • Looking at 2011 mobile trends, Android is expected to make a stronger foothold in US mobile market in the near future.
Top Mobile OEMs & Smartphone Platforms Share (%) of Mobile Subscribers Aug-11 Nov-11 Point Change Total Mobile Subscribers 100% 100% N/A Samsung 25.3% 25.6% 0.3 LG 21.0% 20.5% -0.5 Motorola 14.0% 13.7% -0.3 Apple 9.8% 11.2% 1.4 RIM 7.1% 6.5% -0.6 Share (%) of OS Subscribers Aug-11 Nov-11 Point Change Total Mobile Subscribers 100% 100% N/A Google 43.8% 46.9% 3.1 Apple 27.3% 28.7% 1.4 RIM 19.7% 16.6% 1.4 Microsoft 5.7% 5.2% -0.5 Symbian 1.8% 1.5% -0.3 It is expected that by 2015, 50% of the mobile subscribers will be using Android phones manufactured by Samsung making both Android & Samsung top choice for US mobile market. Source: comScore MobiLens
Reasons for Mobile Multimedia Growth in US: It is ahead of other countries in areas suchas operator LTE launches and US is the starting point for all the innovations for this sort ofbusiness. Total revenue form America in terms of mobile multimedia market is expected tobe around US$ 20 Billion by the year 2015. Source: IE Market Research Corporation
Mobile Content Usage Share (%) of Mobile Subscribers Total Mobile Subscribers 100% 100% N/ASent text message to another phone 70.5% 72.6% 2.1Used downloaded apps 41.6% 44.9% 3.3Used browser 42.1% 44.4% 2.3Accessed social networking site or 30.9% 33.0% 2.1blogPlayed Games 28.5% 29.7% 1.2Listened to music on mobile phone 20.7% 21.7% 1.0Looking at the current trend, in-app purchase will account for almost 65% of the totalsmartphone apps market revenue by 2015 from 40% in 2011 and paid mobile music isexpected to generate around $16 billion by that time Source: comScore MobiLens
ConclusionThere are many other operating systems, also competing, likesome open source OS’ especially Boot 2 Gecko, Tizen, Meltemi, aCloud based Aliyun OS and Windows 8 that are yet to leave animprint in the mobility world.However, for now it is safe to say that:• Android is going to rule the US market• Samsung will top the charts with its Android devices• Market Revenue for smartphone apps will increase because of in-app purchases• By 2015 mobile multimedia market for US is expected to cross US$ 20 billion• Mobile music will account for almost US$ 20 billion US by 2015