IDEO D-SCHOOLFROM B-school to d-schoolPresentation Transcript
IDEO D-SCHOOL FROM B-SCHOOL TO D-SCHOOLAGSB-ENTREP Edwin T. Dueñas
B-School Definition: a school of business within a university also pertains to business graduate schools Characteristics: Focus is in the teacher as the educator Learning thru sharing and analysis of case studies Classroom type discussion Exams are usually individually done Traditional curriculum for business Single elective in product design/ entrepreneurship
D-School Definition: Design school Approach is called “design thinking” Characteristics: The program aims to help students unlock their creative potential by teaching them to become more open to experimentation, more comfortable with ambiguity and less afraid of failure. Discover new concepts and creating their own knowledge instead of memorizing facts Collaboration, Innovation, Creativity, Analytical Skills, Prototyping = to create something
An Example of D-School Stanford is establishing a new Institute of Design that will teach design thinking and strategy to business, engineering, and design students. This may well give Stanford an edge over its B-school rivals as innovation becomes more valued for corporations striving to increase their revenues.
An Example of D-School This "D-school," founded by Stanford engineering professor David Kelley, also founder of design powerhouse IDEO
IDEO“Design thinking is a human-centered approach to innovation that draws from the designers toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO
IDEOHighlights & Accolades Included on Fast Company’s list of the Top 25 Most Innovative Companies Ranked as one of the most innovative companies in the world by Boston Consulting Group (BusinessWeek) Ranked #16 on Fortune’s list of 100 top MBA employers (where students say theyd most like to work), compiled by research firm Universum Awarded the Smithsonian Cooper-Hewitt, National Design Museums National Design Award for Product Design Winner of more IDEA awards than any other design firm, 38 Red Dot awards, and 28 iF Hannover awards Featured in an episode of ABC’s Nightline, which followed our
Teaching Process The best way to unleash creativity, Mr. Kelley says, is to give students an "experience," or in d.school speak, a design challenge. Under his teaching model, however, students arent just handed a problem to solve—they must define the problem themselves through research and direct observation.
Closer Look – d. School One group of students, for example, was tasked with designing an incubator for the developing world, where infant mortality is high and expensive incubators are scarce. But when the students were dispatched to Nepal to spend time with mothers and doctors, they found that most births take place in rural areas far from hospitals, so flooding hospitals with cheaper incubators would be of no use to most premature and low-birth-weight babies.
Closer Look – d. School Equipped with this knowledge, and, as Mr. Kelley sees it, a newfound empathy for their subjects, the students reframed the problem. "This was about keeping babies warm, not cheaper incubators,"
Closer Look – d. School The second step in the process is "ideation," where students visualize and brainstorm potential solutions with one another. The students decided that what was needed was an inexpensive baby-warming device that could function in rural communities One that was transportable, simple to use and sanitize, and worked without electricity.
Closer Look – d. School Next comes "prototyping." The students made sketches and three-dimensional models of potential incubators that they could test, modify, and test again, in an iterative process that is at the heart of design thinking.
Closer Look – d. School By the end of the class they had a finished prototype— a kind of sleeping bag made of special material that could be wrapped around a premature infant and kept clean and warm with nothing more than boiling water.
Closer Look – d. School The students went on to form a nonprofit company in the hopes of bringing their Embrace incubator to market.
Closer Look – d. School Learning experience at the d.school is centered on a few basic beliefs: One is that people learn by doing, so the more projects students tackle the better. The same goes for developing prototypes. Speed and quantity are encouraged in the hope that students will fail early and often. "If you go through lots of little tests, you learn more than if you just do one test,"
Closer Look – d. School Another guiding principle is that people learn best by collaborating with others who have radically different points of view So classes should be made up of students and teachers from a variety of disciplines—the more the better.
d. School from b-school "everyone needs to have an equal voice, because everyone in a sense is learning, even the faculty." So the old model of teacher at podium lecturing students has been thrown out in favor of classrooms that look more like studios, with tables and chairs scattered about.
Closer Look – d. School A lot of time at the d.school is spent helping students unlearn things they learned in elementary school. Fear of failure and Getting Low Grades are rampant among students who have been drilled in standardized-test taking, "What we want the graduate students to do is work with others and go out and take risks"
Making Waves The d.school has produced several companies, including d.light design, which makes solar-powered lanterns for the developing world; Alphonso Labs, which markets Pulse, a news-reading application for iPhone, iPad and Android devices; and of course, Embrace, which hatched from the incubator project.
Final Words To Mr. Kelley, that is the Holy Grail of design thinking. He says it is behavioral change that enables students to gain innovation confidence, something he believes is as important as gaining literacy skills. "For me this is a mindset," he says. "Its a way of thinking that you can use in every part of your life."
d-school and AGSB Entrep Class Creativity and Innovation is important in business Create New things Create Value or add value Improve things and system NU12 New design of ID Cooking class/ Menu Creation