The informed intuitive element creates the sense of ownership among participants that is vital to support, funding support, volunteer services support, staff member support that is so essential to the Strategic Plan being considered part of the organization.It is important to have the stakeholders part of the process of building the vision statement.
This event should probably take no less then 4 hours (wb). And use the results to create a Vision Statement. Bring the Vision Statement to your Board for affirmation. Publicize the Visioning event … inform your public of the event results… IT’S A BIG DEAL!.
You have seen and heard the word “stakeholders” ….
Vision Statement Development Idealizing Your Organization’s Future Ron Senne & Associates 1
Vision Statement Development - What is Vision and Why is it Important? Vision is a representation of what you believe the future of your organization should look like to your customers, employees, and other important stakeholders. Vision is almost entirely intuitive in its origin. It is an outgrowth of the values and convictions of your stakeholders. A well-stated vision statement: Is brief. Is catchy and easy to remember. Is inspiring and a challenge to future achievement. Is believable and consistent with your values and your mission. Serves as a rallying point with all important stakeholders. Clearly states the essence of what your organization must become. Allows for flexibility and creativity in execution. Ron Senne & Associates 2
Vision Statement Development Identify Stakeholders Convene a carefully designed meeting Provide information - the history of the library future trends in the library business economic and social trends in the community, the state and nation Facilitate small group discussions of carefully selected stakeholders …and record the discussion results “on the wall”. Ron Senne & Associates 3
Vision Statement Development “Distill” the discussion results into a draft Vision Statement Have conversations with the Trustees to finally craft the Vision Statement and gain approval of it. Ron Senne & Associates 4
Vision Statement Development - Stakeholders Who are the stakeholders? The community’s citizens Library employees Library volunteers The community for-profit business sector The community service sector Ron Senne & Associates 5
Vision Statement Development – Guiding Questions What do I see as the key to the future for our organization? What unique contribution should we be making in the future? What would make me excited about being a part of this organization in the future? What values need to be stressed? What are or should be our core competencies? What should be our positions on such things as customers, markets, growth, technology, quality, employees, etc.? What do I see as our greatest opportunity for growth? Ron Senne & Associates 6 back
Vision Statement Development References Daniel H. Kimm (1995). Vision Deployment Matrix: A Framework for Large-Scale Change. The Systems Thinker, 6(1), 1-5. A process of continual clarification, continuous & iterative. Mapping from event to vision level. Ron Senne & Associates 7