Social is a powerful marketing tool for getting in front of your customers. Here’s how to make it work for you.

1. Internet Marketing for Small
Businesses: Social Media
Social is a powerful marketing tool for
getting in front of your customers.
Here’s how to make it work for you.

2. Social: Essential and Integrated
 Social media allows you to interact with customers directly and
reach them where they are.
 It’s an essential part of marketing for businesses of all sizes.
 Social should be tied to all parts of your marketing and
advertising, both on and offline.
 It is an announcement platform that can help you promote your
other work and get noticed by customers and search engines.
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3. Small Business Advantage
 Small businesses often have an
advantage when it comes to social.
 Customers can feel like they’re
getting a glimpse into your company.
 Here’s are some tips:
- Be authentic and personable.
- Respond quickly to questions and
comments.
- Work to correct customer
complaints.
- Share real insights from your
business.
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4. Choosing the Right Networks
 The more networks you participate in, the more potential
customers you may be able to reach.
 If you have limited time, choose the two or three where you
think your customers are most likely to be and where your
message will resonate the most.
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5. Facebook
 This is the network with the most users.
 Many people use referrals from friends and family on Facebook
before purchasing something or choosing a service provider.
 With Facebook’s recent algorithm changes, it can be difficult to
reach customers with your message without paying for
advertising.
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6. Twitter
 Anyone can follow or “tweet” at anyone.
 This makes it a prime platform for announcing business
developments, following industry trends, and interacting with
customers in real time.
 It’s also a prime platform for customer complaints, so make
sure you have a policy in place for how to handle those when
they occur.
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7. Pinterest
 Pinterest can be used to “pin” images from around the web.
 Because of its visual focus, you should work on developing and
pinning appealing graphics, how-to’s, and photos.
 There are specialized product pins, article pins, and place pins.
 Some studies estimate that Pinterest drives more revenue per
click than Twitter or Facebook.
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8. Google+
 If you think no one’s using Google+, think again. This platform
is growing by leaps and bounds every month.
 If Google is at all important to your business (and that’s most
every business), then Google+ is important, too.
 You’re more likely to get content into the search results when
you share on this network.
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9. Others
 Of course, these are not the only social networks out there. Here
are some of the others that may be right for your business:
- LinkedIn – Important for B2B.
- Instagram – Share photos and put a “face” to your brand.
- StumbleUpon – Great for getting traffic to your content pieces.
- Tumblr – Up-and-coming among the under-25 crowd.
- Reddit – Interact with a more tech-oriented crowd.
- YouTube – Upload video content; owned by Google.
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10. Financing for Small Businesses
 RapidAdvance’s flexible financing options for small businesses
can help you finance your social media goals.
 Check out our funding solutions to find out how you can get as
much as $500,000 in as little as 7 days. Visit us now to get a
free quote.
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