Manchester United - Study case

1. THE CASE
Raphael Chicheportiche

2. Draw a graph describing the relationship
between clubs’ performance points and its
revenues. Use data from tables 6.2 and 6.5.
What is your conclusion?

3. Question 1:
0
200
400
600
800
1000
1200
1400
1600
Points
Revenues
THE RELATIONSHIP OF CLUBS’ PERFORMANCE
POINTS AND ITS REVENUES:

4. There is a relationship that exists between club’s
performance and revenues . However this relationship is
not always exact because performance depends on other
variables than revenues.
THE RELATIONSHIP OF CLUBS’ PERFORMANCE
POINTS AND ITS REVENUES:

5. Build a table showing the relationship
between player quality and team performance
(table 6.7) What is your conclusion?

6. THE RELATIONSHIP BETWEEN PLAYER
QUALITY AND TEAM PERFORMANCE:
TEAM PLAYER PLAYER RANK TEAM PERFORMANCE
Barcelona
Lionel Messi 2
200
Xavi 5
Samuel Eto'o 7
Andres Iniesta 9
Deco 23
Manchester United Cristiano Ronaldo 1 192.2
Real Madrid
Iker Casillas 8
183
Ruud Van Nistelrooy 19
Bayern Munich Franck Ribery 18 179.5
Milan Kaka 4 169
Liverpool
Fernando Torres 3
162.5
Steven Gerrard 6
Arsenal
Cesc Fabregas 15
162
Emmanuel Adebayor 17
Valencia David Villa 10 155.5
Chelsea
Frank Lampard 12
144.5
Didier Drogba 13
Michael Ballack 14
John terry 21
Internazionale Zlatan Ibrahimovic 16 142
Juventus Gianluigi Buffon 22 115.5

7. • Generally, there is a relationship between players
quality and team performance (Barcelona, MU, Juventus)
• Some exceptions show the opposite (Liverpool, Milan)
THE RELATIONSHIP BETWEEN PLAYER
QUALITY AND TEAM PERFORMANCE:

8. How strong is the relationship between net
expenditure on players and team performance?

9. RELATIONSHIP BETWEEN NET EXPENDITURE
ON PLAYERS AND TEAM PERFORMANCE:
Club Clubs Performance points
Net Expenditure on player
(£M)
Barcelona 200 249
Manchester Utd 192.5 100
Real Madrid 183 438
Bayern Munich 179.5 122
AC Milan 169 (-)66
Liverpool 162.5 157
Arsenal 162 22
Valencia 155.5 98
Chelsea 144.5 430
Internazionale 142 140
Porto 140 (-)173
Lyon 139 18
PSV 124.5 (-)10
Roma 123 75
Juventius 115.5 68

10. List the resources of all types which a football
(soccer) club needs for survival in European
premier league. Describe each resource in
ONE SENTENCE in the notes area

11. TANGIBLE RESOURCES:
Physical resources:
• Stadiums
FOOTBALL CLUB’S RESOURCES:
Financial resources:
• Investors, lenders
• Match days revenues
• Broadcasting
• Sponsorship, commercial revenues

12. Reputation & Culture
• Brand awareness
• Fans
Human
• The coach
• The players
INTANGIBLE RESOURCES:
FOOTBALL CLUB’S RESOURCES:

13. List the capabilities needed (on the field and off it)
by professional soccer clubs in the European
premier league. Describe each
capability in ONE SENTENCE in the notes area

14. HUMAN RESSOURCES
COACHING, MANAGEMENT
ORGANIZATION
FOOTBALL CLUB’S CAPABILITIES

15. ADMINISTRATIVE/ ACQUISITION
COMMERCIAL/MARKETING
USES FANS RESSOURCES TO IMPROVE TEAM
MOTIVATION AND PERFORMANCES
FOOTBALL CLUB’S CAPABILITIES

16. Grade the qualities of Manchester United’s
resources and capabilities according to the
methodology of slide 25 in the Chapters 5&6
presentation. Explain your grades.

17. RelativeStrength
Strategic Importance
Superfluous Strengths- Key Strengths
Zone of Irrelevance Key Weaknesses
1
1
5 10
5
10
R1
R2
R3
R4
R5
C1
C2
C3 C4
C5
C6
Appraising VW’s Resources and Capabilities:
R6
R8

18. Build a map of relative strength vs. strategic
importance of Manchester United’s
resources and capabilities.

19. Resources Importanc
e
VW’s
Relative
Strength
Finance 6 4
Technology 7 5
Plant and
equipment
8 8
Location 7 4
Distributio
n
8 5
CAPABILITIES Importanc
e
VW’s Relative
Strength
Product development 9 4
Purchasing 7 5
Engineering 7 9
Manufacturing 8 7
Financial management 6 3
R&D 6 4
Marketing & sales 9 4
Government relations 4 8
Ferguson’s Resources and Capabilities:
Grading of Manchester United’s Resources and capabilities

20. Which resources and capabilities, out of
the ones cited above, are attributed to
Sir Alex Ferguson?
Express youranswer in a table showing the
relative strength and the strategic importance of
each resource and capability.
What is your conclusion in terms of
the difficulty entailed in finding a replacement
for Fergusson ?

21. To Conclude:
According to the table:
• Most attribution is directed at Ferguson
• His capacity to make a real 'turnover' in the
team spirit
• To identify new potential
• Training the team strictly
• Give motivation to his players
• The concept of ‘us’ and not ‘me’ in the team

22. After Ferguson took place as a coach in MU,
the team saw 11 years of:
• Winning
• Great amount of revenues
• MU became and internationally known brand
• A formed team admired by millions of fans