Madonna - SUSTAINING SUCCESS IN A FAST-MOVING BUSINESS

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SUSTAINING SUCCESS IN A FAST-MOVING BUSINESS

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Madonna - SUSTAINING SUCCESS IN A FAST-MOVING BUSINESS

  1. 1. SUSTAINING SUCCESS IN A FAST-MOVING BUSINESS
  2. 2. Artistic Background High Creativity Strong interpersonal & leadership skills. Charismatic Polyvalent Hard Worker & Ambitious Marketing VisionarySKILLS WHY HAS MADONNA BEEN SO SUCCESSFUL IN THE WORLD OF ENTERTAINMENT ?
  3. 3. A SUSTAINABLE ACHIEVEMENT OF SUCCESS • Music: Singer, songwriters • Dance • Cinema: Actress, Producer • Fashion: Model, Design • Literature: Writer  Diversity of the activities where she operates :  Being so present in the world of the Showbiz made her highly mediatize.  Relied on some of the best minds, strongest and famous people in the entertainment business.  Madonna is a chameleon, she know to adapt to each new musical generation trend.
  4. 4. MADONNA’S BUSINESS STRATEGY IN WHICH MARKETS DOES SHE COMPETE? ENTERTAINMENT CINEMA MUSIC BUT ALSO BOOK, FASHION, DANCE !
  5. 5. WHAT ARE THE MAIN ELEMENTS OF THE MADONNA'S STRATEGY ? PROVOCATION HIGH SKILL OF MANAGEMENT, BUSINNES, MARKETING FLEXIBILITY
  6. 6. SUCCESSFUL STRATEGY Simple, consistent, long-term goals Profound understanding of the competitive environment Objective appraisal of ressources EFFECTIVE IMPLEMANTATION MADONNA’S BUSINESS STRATEGY

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