Psychedelic Trip

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Psychedelic Trip

  1. 1. A Psychedelic Trip<br />The pre-drink before the party.<br />
  2. 2. March 23, 2010<br /> <br />Humber College<br />North Campus<br />205 Humber College Blvd.<br />Toronto, Ontario<br /> <br />ATTN: Alice Salamon and Chris Shimoji<br /> <br />RE: Alcohol Awareness Event<br /> <br />The following proposal details the outline of the “Psychedelic Trip”, the means of transportation for students from Lakeshore<br />campus to North Campus in regards to the alcohol awareness event scheduled for April 15, 2010. <br /> <br />The event planning class within Humber College’s post-graduate certificate program in Public Relations is pleased to present a<br />proposal in support of Humber’s annual alcohol awareness day. <br /> <br />We will provide project management and event execution in order to educate students, faculty and staff on how to have a safe<br />and healthy summer. The public relations students are highly enthusiastic about hosting a “cottage getaway” themed event and<br />look forward to your feedback regarding our initial ideas. <br /> <br />Thank you for providing us with this excellent learning opportunity. We are confident that we can create a positive, fun and<br />educational event. The excitement is building and we anticipate a very successful event.<br />Sincerely,<br /> <br />Public Relations Certificate Students<br />Event Planning and Management PRC 140 <br />
  3. 3. Background<br />The purpose behind The Psychedelic Trip is to<br />initialize the foundation for alcohol awareness and<br />foster an atmosphere that supports responsible and<br />educated decisions involving alcohol intake.<br />The Psychedelic Trip will be aimed to promote<br />Responsible drinking and actions while engaging in<br />such an activity for Humber College students. <br />
  4. 4. Objective<br />To encourage an environment that induces the<br />mentality of awareness and responsibility for<br />those who wish to engage in alcohol-related<br />activities. <br />
  5. 5. Target Audience(s)<br />Humber College Lakeshore students<br />Humber College PR faculty<br />Humber College PR Cert. 2 students<br />All the cool, calm, collected<br />
  6. 6. Theme/Slogan<br />Theme: The Psychedelic Trip<br />Slogan: “Ride on the magic school bus”<br />Playing on the name of the bus, The Psychedelic<br />Trip also coincides with the “campfire tune”<br />aspect of the North Cottage Getaway<br />
  7. 7. Venue/Location<br />Location: <br />The students will board the Magic Bus near the William’s<br />Pub at Lakeshore Campus (major intersection: Kipling &<br />Lakeshore)<br />The bus will then transfer students from Humber<br />Lakeshore to the Humber North Campus<br />This location is the middle ground between the east<br />and west lakeshore campus. It is a well-known<br />location, therefore, students will be able to find the bus<br />quickly and easily<br />
  8. 8. Event Plan/Marketing & Promotion<br />In order to maximize the number of passengers on the Magic Bus, there will be: <br />posters placed across various buildings around Lakeshore Campus<br />a “residence blitz” conducted the day before the alcohol awareness event<br />Word-of-mouth tactics to promote that there will be transportation provided to-and-from this event (free of charge) [ie. Promote at LinX event?]<br />
  9. 9. Groovy Baby (Logistics)<br />“Décor”:<br />Flower leis<br />Entertainment:<br />Themed playlist of psychedelic pop artists<br />
  10. 10. Food & Beverage<br />Skittles (taste the psychedelic rainbow)<br />‘Smores<br />Candy rockets<br />
  11. 11. Budget<br />$350<br />This is to be divided between <br />the total bus costs (Period: 11:50 a.m – 2 p.m)<br />Marketing/promotion materials (posters, leis)<br />Food & beverage (skittles, ‘Smores)<br />
  12. 12. A Psychedelic Trip<br />

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