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Psychedelic Trip

Psychedelic Trip



Event Proposal

Event Proposal



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    Psychedelic Trip Psychedelic Trip Presentation Transcript

    • A Psychedelic Trip
      The pre-drink before the party.
    • March 23, 2010
      Humber College
      North Campus
      205 Humber College Blvd.
      Toronto, Ontario
      ATTN: Alice Salamon and Chris Shimoji
      RE: Alcohol Awareness Event
      The following proposal details the outline of the “Psychedelic Trip”, the means of transportation for students from Lakeshore
      campus to North Campus in regards to the alcohol awareness event scheduled for April 15, 2010.
      The event planning class within Humber College’s post-graduate certificate program in Public Relations is pleased to present a
      proposal in support of Humber’s annual alcohol awareness day.
      We will provide project management and event execution in order to educate students, faculty and staff on how to have a safe
      and healthy summer. The public relations students are highly enthusiastic about hosting a “cottage getaway” themed event and
      look forward to your feedback regarding our initial ideas.
      Thank you for providing us with this excellent learning opportunity. We are confident that we can create a positive, fun and
      educational event. Theexcitement is building and we anticipate a very successful event.
      Public Relations Certificate Students
      Event Planning and Management PRC 140
    • Background
      The purpose behind The Psychedelic Trip is to
      initialize the foundation for alcohol awareness and
      foster an atmosphere that supports responsible and
      educated decisions involving alcohol intake.
      The Psychedelic Trip will be aimed to promote
      Responsibledrinking and actions while engaging in
      such an activity for Humber College students.
    • Objective
      To encourage an environment that induces the
      mentality of awareness and responsibility for
      those who wish to engage in alcohol-related
    • Target Audience(s)
      Humber College Lakeshore students
      Humber College PR faculty
      Humber College PR Cert. 2 students
      All the cool, calm, collected
    • Theme/Slogan
      Theme: The Psychedelic Trip
      Slogan: “Ride on the magic school bus”
      Playing on the name of the bus, The Psychedelic
      Trip also coincides with the “campfire tune”
      aspect of the North Cottage Getaway
    • Venue/Location
      The students will board the Magic Bus near the William’s
      Pub at Lakeshore Campus (major intersection: Kipling &
      The bus will then transfer students from Humber
      Lakeshore to the Humber North Campus
      This location is the middle ground between the east
      and west lakeshore campus. It is a well-known
      location, therefore, students will be able to find the bus
      quickly and easily
    • Event Plan/Marketing & Promotion
      In order to maximize the number of passengers on the Magic Bus, there will be:
      posters placed across various buildings around Lakeshore Campus
      a “residence blitz” conducted the day before the alcohol awareness event
      Word-of-mouth tactics to promote that there will be transportation provided to-and-from this event (free of charge) [ie. Promote at LinX event?]
    • Groovy Baby (Logistics)
      Flower leis
      Themed playlist of psychedelic pop artists
    • Food & Beverage
      Skittles (taste the psychedelic rainbow)
      Candy rockets
    • Budget
      This is to be divided between
      the total bus costs (Period: 11:50 a.m – 2 p.m)
      Marketing/promotion materials (posters, leis)
      Food & beverage (skittles, ‘Smores)
    • A Psychedelic Trip