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Demz assign in tourism
 

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    Demz assign in tourism Demz assign in tourism Document Transcript

    • Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited."<br />Product Development / Product of Tourism Philippines<br />The Central Philippines possesses a wealth of ecological and cultural attractions including pristine white sandy beaches, diverse marine life, volcanoes, forests and wetlands and heritage sites. These natural resources support a range of tourism products and facilities to include national parks, ecotourism sites, beach resorts, scuba diving, golf courses, trekking and festivals.<br />National Parks<br />Visits to national parks are an important element of the Central Philippines tourism product.<br />Nature and Ecotourism Sites<br />Nature and ecotourism sites form a significant component of tourism in most of the destinations within the Central Philippines. There is a wide range of nature products which include dolphin watching, bird watching and mangrove tours. In the development of nature products, ecotourism principles are being consciously applied. The National Ecotourism Strategy formulated by the DOT and DENR has given impetus to the development of various community-based ecotourism products. Nature and ecotourism sites assisted by LGUs, NGOs and the DOT/DENR include the Olango Bird watching tour in Cebu, the Cambuhat River Cruise and the Pamilakan Island Dolphin Watching (Marine Life) tour in Bohol.<br />Scuba Diving<br />Scuba diving is a growth sector and is becoming a major market driver for many coastal and marine destinations. The scuba dive product is mainly promoted to the overseas markets.<br />Festivals and Events <br />Major festivals include the Ati-atihan, Dinagyang and Sinulog festivals in Akian, Iloilo and Cebu respectively. They are one/two day events primarily for the domestic market - have international appeal.<br />Beach Resorts<br />The Central Philippines has a large number of beach resorts, the best known being in Mactan and Boracay.<br />Golf Courses <br />Although golfing is a recognized driver of tourism demand, there are only 14 golf courses in the Central Philippines, of which less than a handful can be considered championship quality - i.e. the level necessary to attract the international golfer.<br />Yachting & Marinas<br />Although the waters of the Central Philippines are ideal for yachting, the product is virtually non-existent. There are no established marinas, yachting guides etc.<br /> <br />Cruise<br />Although well established in South East Asia, the cruise product has not been developed in the Central Philippines.<br />Hiking/Trekking<br />Hiking/trekking is a major tourist activity worldwide. Although the Central Philippines has the natural resource base to offer a unique hiking/trekking product, there are few designated trails, informed guides and supporting tourism facilities of hotels, inns etc.<br />Urban Attractions <br />Urban attractions are mainly composed of buildings/streetscapes/plazas of architectural significance, museums and art galleries, theatre and other forms entertainment (dance, music etc), historical sites (churches, forts, castles etc) retail (shopping centers, malls), bay or river promenades/waterfront areas, restaurants bars, etc.<br />Whereas the Central Philippines has a number of churches and ancestral houses of historical interest, few are of international significance. However, shopping and dining out (mainly fast-food or mid range) is well developed everywhere.<br />Tourist Destinations in the Philippines<br />White-Sand Beaches<br />Boracay IslandWidely known as one of the finest swimming destinations in the world, Boracay is blessed with unsullied fine talcum powder-sand beaches. Its tranquil crystal clear waters are perfect for swimming, sailing, fishing and sunbathing. Boracay also boasts of sapphire seas and spectacular sunsets. Countless hidden coves dot the island and tall coconut trees line up along the beaches. Boracay lies at the northwest tip of Panay, in the west Visayas region, off the Sibuyan Sea. The island is made up of little communities: Yapak in the north, Balabag in the middle, and Manocmanoc in the south. Hilly elevations up to 100 meters above sea level characterize Yapak and Manocmanoc. Intertwining trails link the small villages together but many sometimes lead to lush tropical jungles. To get to Boracay, one has to book a flight to Kalibo, the capital of Aklan province. Air-conditioned coasters or public buses offer one-hour-and-a-half drive to Caticlan where one can board a motorized banca for a 30-minute trip to Boracay. Siargao Island This newly discovered island boasts of white-sand beaches and surfing waves compared to that of Hawaii. Lying 800 kilometers southeast of Manila, the tear-shaped Siargao Island is a perfect haven for the sun, sea, and surf buffs. It lies on the eastern portion of Surigao del Norte and on the southeastern tip of Mindanao. The island is a mass of tropical land with scores of reefs, points and white beaches. Its promise as a surfing mecca in the making was discovered in 1993 by American surf photographer John Callahan who went to investigate the rumors of spectacular waves in a little known Mindanao town. He came back from his trip armed with stories about the lovely sun-drenched island and documented his find with beautiful photographs. Siargao opened itself to the international surfing community by playing host to the Siargao Surfing Cup in the municipality of General Luna. Siargao's Cloud Nine break is said to be among the best in the world and foreign sportsmen view "the unparalleled surf of Siargao as a magnet for deep sea fishing, sailing, wind-surfing, kayaking, and sunbathing on miles of white sandy beaches that the reef-ringed island and its rich waters afford the visitor. Samal Island Samal Island offers unending fascination with its white-sand beaches, thick mangroves, coral reefs, rolling hills and rock formations.It is an archipelago of nine islands located in the Davao Gulf about 700 meters south of Davao City. An ideal model for resort and development, Samal Island provides a fabulous site for sunrise and sunset. Samal Island, like the rest of Mindanao, is outside of the typhoon belt, and enjoys relatively calm weather. Its coastline is characterized by tall, swaying coconut trees, white sand beaches, rock formations, mangroves, coral reefs, and small fishing villages, all suggestive of a tropical island paradise. Almost all of the beach areas have white sand, with widths varying from only a few meters to more than 10 meters. It provides ample space for picnic huts, reclining chairs for sun bathing, or for simply relaxing and enjoying the tropical scenery.The water is crystal clear throughout the coastline, which varies in terrain from gently sloping sand beaches to steep cliffs and rock formations. The colors of the coastline at the beach areas transforms itself from the green lush vegetation of coconut trees, to the white sandy beaches, to the dark blue color of the sea, with its deep waters and coral reefs. Among its popular attractions are the Aguinaldo Pearl Farm, the caves of Talikud Island, the White Stone Mountain, and the San Jose Muslim Fishing Village. <br />Pools and Resorts<br />Aside from beaches and diving spots, the Philippines also has other beautiful places. You can either take a dip in the refreshing waters of modern resort facilities, feel the gush of volcanic hot springs or just have fun under the waterfalls. Pagsanjan Falls A popular tourist destination, Pagsanjan Rapids and Falls is a series of 14 rapids punctuated by mini-waterfalls on the way to the main falls. Pagsanjan is a small Laguna town which served as the setting for Fracis Ford Coppola's film "Apocalypse Now." The terrain towards the main falls offers a lot of exitement. As one negotiates the waterway, the trips becomes wilder, with the river flanked by towering cliffs lush with vegetation. Waters from the Cavinti and Luisiana dams cascade down Pagsanjan Falls and into a segregated part of the river which is about 150 feet deep. Here, one can rent a raft and enjoy riding under the falls. Laguna Resorts Aside from Pagsanjan Falls, Laguna has a lot more to offer. Laguna has one of the Philippines' incredibly beautiful countryside sceneries. The province offers a scenic view of a bay, considered as the largest in the country. The towns of Calamba and Los Baños abound with swimming pools and resorts. Many residents of Metro Manila head for these towns during summer. In Calamba, one can proceed to the ancestral house of National Hero Dr. Jose Rizal. The house now serves as a museum and is a repository of Philippine history and culture. Los Baños, on the other hand, is famous for its numerous hot springs. Considered as a flower basket in Luzon, Los Baños produces a wide variety of flowers and other ornamentals. Mt. Makiling, an extinct volcano, stands guard over the town. Hidden Valley Springs Hidden Valley Springs is one of the most popular resorts in Alaminos, Laguna. The valley nestles at the foot of Mt. Makiling, a mystical mountain associated with local myths.A number of springs with hot, cold and soda water, lace a forest of huge fruit trees, tropical shrubs and flowering plants. A concrete path connects the pools and leads to the jungle's interior where a waterfall has cut a gorge down the mountainside. The resort has cottages for overnight stay and restaurants. It is an ideal base for visiting the surrounding provincial towns of Laguna and Quezon. <br />Cool Mountains<br />Witness the vast expanse of nature's splendor under the spell of cool mountain breeze. A perfect setting for romance or nature tripping, the country's mountain villages serve as a perfect hideaway from the lowlands' summer heat. <br />Baguio City Rising 1,500 meters above the sea, Baguio City enjoys a relatively cool weather throughout the year. On the average, Baguio is at least eight degrees cooler than any place in the lowlands. Not surprisingly, Baguio has become the "summer capital" of the country. It is awarded with a variety of cultural, historical and scenic attractions which make it an important and interesting destination. As early as March, tourists and locals take the six-hour trek up the zigzagging Kennon Road. Within a mile of the city, the sweet scent of pine trees and flowers already permeate the air. Designed by Daniel Burnham during the American occupation, Baguio City is situated in the midst of pine-covered hills and valleys at the southern end of the Cordillera. Among its popular attractions are the well-manicured lawns of Club John Hay, the Mansion House and the Burnham Park. From Baguio City, one can proceed to the Banaue Rice Terraces, also considered as the eighth wonder of the world. An engineering marvel, this "Stairways to the Sky" was constructed by hand by the Ifugaos. Tagaytay With an altitude of 2,250 feet above sea level, Tagaytay City enjoys a cool climate all year round. This city perched on a ridge is located in the province of Cavite, some 56 kilometers south of Manila. It overlooks Manila Bay on the north, Taal Lake and Taal Volcano on the south, Laguna Bay on the east and the China Sea on the west. The city is linked to the Metropolitan Manila and the province of Batangas by the Aguinaldo Highway. Among its attractions is the Tagaytay Picnic Grove where one can get an unobstructed view of Taal Volcano, which lies within a lake. Taal Volcano, which rises 406 meters from the lake, is reputedly the world's smallest volcano. Taal Lake itself is an immense body of water formed when the old crater collapsed and the walls of the larger volcano caved in and sank. A visit to the Volcano Island can be arranged through the Philippine Institute of Volcanology and Seismology in Quezon City which maintains a monitoring station on the island. For visiting tourists, support facilities are readily available in this idyllic city. Tagaytay is the "sister" city of Las Vegas and Nevada, U.S.A; Tainan City, Taiwan; and Bankstown City, New South Wales, Australia. Sagada This Mountain Province town, situated west of Bontoc, boasts of its cool weather and spectacular sceneries. A pastoral upland valley, Sagada provides an endless expanse of mountain ranges which are clothed by fogs in the early morning. Among its attractions are towering limestone cliffs, subterranean caves and unexplored forests. Some of Sagada's caves remain unconquered. Because of their length and depth, Sagada's natives believe that these caves lead to the center of the Earth. Other sites to visit in Sagada are the Kitongan bottomless pit and underground river, Calvary Hill, Bukong Falls and Alipine Lake Banao. Sagada has accommodation facilities and can be reached by public buses from Banaue in Ifugao province or from Baguio City. <br />Urban Wonders<br />Enchanted Kingdom Thousands of people head south of Manila to spend a day of fun-filled relaxation and adventurous excitement within the American-style walls of Enchanted Kingdom, a 17-hectare world class theme park conveniently located in the outskirts of Sta. Rosa, Laguna. Enchanted Kingdom, a short five-minute ride from the Sta. Rosa Tollgate of South Luzon Expressway, brings the closest version of Disney-type leisure in the country. The theme park, managed and operated by Amtrust Leisure Corporation (ALC), offers educational entertainment tours to students and "gastronomic treats" to families. The P1.2-billion park, which has been operating since July 28, 1995 was conceptualized by Landmark Entertainment Group and designed after the Knott's Berry Farm, America's first amusement theme park located in Buena Park, California. It is a member of the International Association of Amusement Parks and Attractions (IAAPA). As such, it provides visitors with thrilling rides, stunning sights, and wondrous experience. In the words of the Enchanted Kingdom operators, "the place is an active mix of thrills, attractions, entertainment, food service, celebrations and shopping set amidst an enthralling place that presents the past and the future, the quaint and the sophisticated, the picturesque and the dazzling in one unique package." Enchanted Kingdom is an aggregate of seven theme zones: Victoria Park, Portabello, Brooklyn Place, Spaceport, Jungle Outpost, Midway Boardwalk, and Boulderville. These zones serve as enclaves to 21 thrilling rides and attractions meant to provide daring visitors with a sense of flight, twist, twirl, and other acrobatic stunts. The rides include the Grand Carousel, Flying Fiesta, Rialto, Space Shuttle, Log Jam, Wheel of Fate, Condor, Up Up and Away, Roller Coaster, Anchors Away, Dodgem, Stone Eggs, Air Pterodactyl, Swan boats, and Bump n Splash. In the near future, the park is set to introduce other exciting rides such as the Kiddie Train Ride and the Rio Loco River Rapid Ride. Aside from the rides, Enchanted Kingdom also charms its visitors with various treats such as the fireworks show every weekend, dance presentation by the park's in-house talents, theater shows, seasonal shows, well-manicured gardens, classic American brownstone facades and establishments, and a variety of characters and mascots led by the Wizard. ManilaRediscover Manila like you've never seen it before. Be charmed by the city's glorious past mirrored by its century-old churches, gallant forts, classic plazas, ancestral edifices, stately museums, and historic monuments. At the same time, relish the beauty of a modern city rising from the ruins of yesteryears. Beyond Manila's busy streets and crowded commercial centers lie festive joints that celebrate life.The Old City Manila, which was named after a white-flowered mangrove plant called nilad, was a tiny Malay settlement along the Pasig River ruled by Rajah Sulayman in the 16th century. The Spanish colonizers moved the capital of the Philippines from Cebu to Manila in 1571. They built the walled city of Intramuros, which for the next 300 years, was to become the nerve center of the Spanish rule. Intramuros was the political and commercial center of the Spanish regime. From this walled city, the Spaniards extended their cultural and religious influences to the different parts of the country. They built churches, Catholic-run schools and universities, government buildings, and magnificent artifices, which reflect the Castilian architecture. At the turn of the century, the Americans came and ruled the Philippines for 50 years. They introduced their own architecture, language, education and system of governance. During this period, Manila underwent a facelift. A blend of American and Spanish influences gave way to a new Manila, which was to evolve into a giant urban area known as Metro Manila. Today, Metro Manila is an aggregate of 10 cities and seven municipalities. Intramuros Among the popular attractions in Metro Manila are Intramuros, Rizal Park, Binondo, Malacañang, Malate, the CCP Complex, Nayong Pilipino, Ayala Avenue, the Fort, Ortigas Center, Quezon Memorial Circle, and countless bars and restaurants scattered around the metropolis. Traces of the Spanish influence still loom in Intramuros. A tour of this landmark will provide the visitors a deeper understanding of Manila's rich heritage. Intramuros protects within its walls a number of national treasures like the Fort Santiago (once a prison for revolutionary Filipinos, now a peaceful park-cum-museum), San Agustin Church (the oldest structure in the country with its Baroque interiors and trompe l'oeil murals), Manila Cathedral (a magnificent architectural feat with its intricate stone carvings, stained glass mosaics, and rosette windows), Casa Manila (a former colonial house and now a museum of national relics), and San Juan de Letran school. Intramuros has been restored for the tourists. Today, it houses a museum, art galleries, an open-air theatre, fine restaurants, craft shops and souvenir stalls. It also keeps a park lush with tropical flora and homing pigeons. The park, Puerto Real, is the venue of Saturday musical performances during dry months. Rizal Park Just beside Intramuros is Rizal Park, a 60-hectare conglomerate of gardens, historical markers, plazas, an artist's sanctuary, a 1913 bronze monument of Jose Rizal, a grand stadium, an observatory, an open-air concert hall, a light-and-sound theatre, restaurants, food kiosks and playgrounds, with dozens of fountains. Fronting the northwest side of the park is Manila Hotel, whose lobby is one of the most imposing in the world. Along the park's bayside, tourists can have an unobstructed view of the fabled Manila Bay sunset. A five-minute walk from Rizal Park is the National Museum, the official keeper and guardian of the country's cultural, historical and natural heritage. It houses the representative works of the National Artists, as well as the renowned paintings of Felix Resurreccion Hidalgo and Juan Luna. It puts on display some prehistoric finds, including the Tabon skullcap, pottery, ceramics and other artifacts from China and Indochina and remnants of pre-Hispanic boats that brought Malay immigrants to the Philippines dating to about 1250. Other establishments worth visiting in the area are the Metropolitan Theater and the National Library. <br />Tourism Services - Tourism services it is a service were you gave it to a tourist or to the costumers. tourism services it is the introduction in work they are giving some good impact to there costumers to show how there company work it rigth and to show how nice there service.<br />The different types of tourism are: VFR (visiting friends and family) business, leisure, medical/health, adventure, holiday, rural, space, green, cultural.These new upcoming forms are letting the tourism industry to prosper in various ways as it yields more returns and also helps in reducing the excessive tourist traffic at any destination. These in general terms are called " Specialized form of Tourism ", which helps in tourism growth and sustainable development for the future. <br />History of Travel and Tourism2000 years Before Christ, in India and Mesopotamia<br />Travel for trade was an important feature since the beginning of civilisation. The port at Lothal was an important centre of trade between the Indus valley civilisation and the Sumerian civilisation.<br />600 BC and thereafter<br />The earliest form of leisure tourism can be traced as far back as the Babylonian and Egyptian empires. A museum of historic antiquities was open to the public in Babylon. The Egyptians held many religious festivals that attracted the devout and many people who thronged to cities to see famous works of arts and buildings.<br />In India, as elsewhere, kings travelled for empire building. The Brahmins and the common people travelled for religious purposes. Thousands of Brahmins and the common folk thronged Sarnath and Sravasti to be greeted by the inscrutable smile of the Enlightened One- the Buddha.<br />500 BC, the Greek civilisation<br />The Greek tourists travelled to sites of healing gods. The Greeks also enjoyed their religious festivals that increasingly became a pursuit of pleasure, and in particular, sport. Athens had become an important site for travellers visiting the major sights such as the Parthenon. Inns were established in large towns and seaports to provide for travellers' needs. Courtesans were the principal entertainment offered.This era also saw the birth of travel writing. Herodotus was the worlds' first travel writer. Guidebooks also made their appearance in the fourth century covering destinations such as Athens, Sparta and Troy. Advertisements in the way of signs directing people to inns are also known in this period.<br />The Roman Empire<br />With no foreign borders between England and Syria, and with safe seas from piracy due to Roman patrols, the conditions favouring travel had arrived. First class roads coupled with staging inns (precursors of modern motels) promoted the growth of travel. Romans travelled to Sicily, Greece, Rhodes, Troy and Egypt. From 300 AD travel to the Holy Land also became very popular. The Romans introduced their guidebooks (itineraria), listing hotels with symbols to identify quality.<br />Second homes were built by the rich near Rome, occupied primarily during springtime social season. The most fashionable resorts were found around Bay of Naples. Naples attracted the retired and the intellectuals, Cumae attracted the fashionable while Baiae attracted the down market tourist, becoming noted for its rowdiness, drunkenness and all- night singing.<br />Travel and Tourism were to never attain a similar status until the modern times.<br />In the Middle Ages<br />Travel became difficult and dangerous as people travelled for business or for a sense of obligation and duty.<br />Adventurers sought fame and fortune through travel. The Europeans tried to discover a sea route to India for trade purposes and in this fashion discovered America and explored parts of Africa. Strolling players and minstrels made their living by performing as they travelled. Missionaries, saints, etc. travelled to spread the sacred word.<br />Leisure travel in India was introduced by the Mughals. The Mughal kings built luxurious palaces and enchanting gardens at places of natural and scenic beauty (for example Jehangir travelled to Kashmir drawn by its beauty.<br />Travel for empire building and pilgrimage was a regular feature.<br />The Grand Tour<br />From the early seventeenth century, a new form of tourism was developed as a direct outcome of the Renaissance. Under the reign of Elizabeth 1, young men seeking positions at court were encouraged to travel to continent to finish their education. Later, it became customary for education of gentleman to be completed by a 'Grand Tour' accompanied by a tutor and lasting for three or more years. While ostensibly educational, the pleasure seeking men travelled to enjoy life and culture of Paris, Venice or Florence. By the end of eighteenth century, the custom had become institutionalised in the gentry. Gradually pleasure travel displaced educational travel. The advent of Napoleonic wars inhibited travel for around 30 years and led to the decline of the custom of the Grand Tour.<br />The development of the spas<br />The spas grew in popularity in the seventeenth century in Britain and a little later in the European Continent as awareness about the therapeutic qualities of mineral water increased. Taking the cure in the spa rapidly acquired the nature of a status symbol. The resorts changed in character as pleasure became the motivation of visits. They became an important centre of social life for the high society.<br />In the nineteenth century they were gradually replaced by the seaside resort.<br />The sun, sand and sea resorts<br />The sea water became associated with health benefits. The earliest visitors therefore drank it and did not bathe in it. By the early eighteenth century, small fishing resorts sprung up in England for visitors who drank and immersed themselves in sea water. With the overcrowding of inland spas, the new sea side resorts grew in popularity. The introduction of steamboat services in 19th century introduced more resorts in the circuit. The seaside resort gradually became a social meeting point<br /> Role of the industrial revolution in promoting travel in the west<br /> The rapid urbanisation due to industrialisation led to mass immigration in cities. These people were lured into travel to escape their environment to places of natural beauty, often to the countryside they had come from change of routine from a physically and psychologically stressful jobs to a leisurely pace in countryside.<br />Highlights of travel in the nineteenth century <br />·        Advent of railway initially catalysed business travel and later leisure travel. Gradually special trains were chartered to only take leisure travel to their destinations.<br />·        Package tours organised by entrepreneurs such as Thomas Cook.<br />·        The European countries indulged in a lot of business travel often to their colonies to buy raw material and sell finished goods.<br />·        The invention of photography acted as a status-enhancing tool and promoted overseas travel.<br />·        The formation of first hotel chains; pioneered by the railway companies who established great railway terminus hotels.<br />·        Seaside resorts began to develop different images as for day-trippers, elite, for gambling.<br />·        Other types of destinations-ski resorts, hill stations, mountaineering spots etc.<br />·        The technological development in steamships promoted travel between North America and Europe.<br />·        The Suez Canal opened direct sea routes to India and the Far East.<br />·        The cult of the guidebook followed the development of photography.<br />Tourism in the Twentieth Century<br />The First World War gave first hand experience of countries and aroused a sense of curiosity about international travel among less well off sector for the first time. The large scale of migration to the US meant a lot of travel across the Atlantic. Private motoring began to encourage domestic travel in Europe and the west.  The sea side resort became annual family holiday destination in Britain and increased in popularity in other countries of the west. Hotels proliferated in these destinations.<br />The birth of air travel and after<br />The wars increased interest in international travel. This interest was given the shape of mass tourism by the aviation industry. The surplus of aircrafts and growth of private airlines aided the expansion of air travel. The aircraft had become comfortable, faster and steadily cheaper for overseas travel. With the introduction of Boeing 707 jet in 1958, the age of air travel for the masses had arrived. The beginning of chartered flights boosted the package tour market and led to the establishment of organised mass tourism. The Boeing 747, a 400 seat craft, brought the cost of travel down sharply. The seaside resorts in the Mediterranean, North Africa and the Caribbean were the initial hot spots of mass tourism.<br />A corresponding growth in hotel industry led to the establishment of world-wide chains. Tourism also began to diversify as people began to flock alternative destinations in the 70s. Nepal and India received a throng of tourists lured by Hare Krishna movement and transcendental meditation. The beginning of individual travel in a significant volume only occurred in the 80s. Air travel also led to a continuous growth in business travel especially with the emergence of the MNCs.<br />Modern TourismThe main difference between modern tourism and tourism in the past, is that modern tourism involves the mass availability and mass participation in holidays by what can be regarded as the entire population. This is distinct from tourism before the railway age when there were only two classes of people those who were on a holiday all the time and the masses whom never took a holiday.Modern tourism involves a universal access to travel for individuals in the western world with destinations on an international scale competing for these tourists. Speed, comfort and value for money are the bases for gaining and maintaining market share in the highly competitive tourist market. The principle task of this essay is to demonstrate how each transport mode contributed to the growth of this highly competitive market for tourism.Modern tourism involves many different types each that in turn have had an impact on the transport means. The different types of tourism can be divided based on the tourist’s main interest of their trip. Tourism can involve one of the following; adventure, pleasure, sports, cultural, sports, study, incentive, research, professional and country . <br />