If you like gezondheidsplein.nl you
7. Medicinfo.nledit the outline
may also like: text format
1. Ziekenhuis.nl Second
8. GezondheidsNet Outline
2. Medischestartpagina.nl − Third Outline
3. Achmea Health
10. ConsuMed Fourth Outline
4. Zorgkrant − Fifth
5. Reuters Health Information
• Develop a management system to measure all
the statistics from all the different parts from
all the different websites of the company.
• This should be used by the editors to create
personal reports for each client.
• What we want to show?
• How will we show?
• What the client wants to know?
• What can be a target?
First, Learn !!!
• How the editors change the content of our
• How they manage the content?
• How they create the pools, weetjes, banners,
Dossier, Aandoeningen, etc ?
• How they manage the campaigns?
• How to measure the effect of changes ?
• How to measure the impact of our campaigns ?
What we want to measure? How can we measure? Where the information comes from?
Number of Pageviews Google analytics
Banners Number of Views
Number of Clicks
Number Unique Views
Number of Orders
Orders Google Analytics
Number of Views
Polls Number of Answers Our Database
Clickouts Google analytics
Clickouts Google Analytics
Videos Amount Started Videostrip
Number of Views Our Database
Number of Clicks Google Analytics
Newsletter Amount Send Our Database
• How can we use this to improve our
campaigns and help our customers?
• Define KPI’s
• Change campaigns
• How to increase our pagerank
• Analyze our data
• Test our campaigns
• Develop a strategic plan.
• Establish goals.
• Define the Key Performance Indicators for
• Benchmark the KPIs
Implement and Monitor each KPI
Testing new customer experience improvements and new prototypes
dentification of low-hanging fruit and obvious barriers to successful completion of customer tasks
In-depth understanding of customers, their environments, and no obvious challenges
tanding why customers are there, what they are trying to do, what barriers are to task completion
Source: Web Analytics One Hour a Day (Avinash Kaushik)