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HOW TO IMPLEMENT ANEFFECTIVE SOCIAL MEDIASTRATEGY
El único capital irremplazableque tiene una organización esel conocimiento de su gente.La productividad de ese capitaldepe...
WHAT WE USUALLY EXPECT FROM APRESENTATION WITH SOCIAL IN THETITLE?Gartner and                   MySite tour   StatisticsFo...
WHAT ARE WE GOING TOEXPLAIN?1. Lessons learnt while   implementing “Social Intranets”2. Esade Case study3. Raona Live demo
WHAT DO WE MEAN BY “SOCIALINTRANET”?
WHY DO WE NEED A SOCIAL INTRANET?Communicate              Knowledge              Human                         Management ...
INTERNAL SURVEY80% use Facebook for personal purposesNo Facebook integration58% use twitter everydayTwitter integration99%...
INTERNAL SURVEY87% want more technical docs“Gamification” for content creation63% want to be informed aboutproposalsCRM in...
DO A PROPER ASSESSMENTEmpathy: The more you listen, thebetter you can respond to specificneedsUser-centric: Solve real pro...
HOW DO WE IMPLEMENT ASOCIAL INTRANET?      SHAREPOINT OOB
HOW DO WE IMPLEMENT ASOCIAL INTRANET? SHAREPOINT + 3RD PARTY TOOLS
HOW DO WE IMPLEMENT ASOCIAL INTRANET?NO SHAREPOINT BASED SOLUTIONS
CASE STUDY: ESADEClient: Esade Business SchoolBefore:  The Intranet: Lotus Notes with several  custom applications  The So...
CASE STUDY: ESADEGoals Reduce email traffic Allow students to create and manage communities Increase visits
CASE STUDY: ESADEImplementation  100% Based in SharePoint  Look&Feel customisation  Using MySite  Custom webparts : MyHUBs
CASE STUDY: ESADEMy ESADE Communities
CASE STUDY: ESADEMyESADE
CASE STUDY: ESADE                    Organize people in                    interests groups
CASE STUDY: ESADE               People can create               their own               communities
CASE STUDY: ESADE               Give Them Tools for               Collaborate
CASE STUDY: ESADERESULTS AFTER 6 MONTHSThe use of e-mail has decreased by 25%.More than 45 communities created duringthe f...
HOW EFFECTIVE IS MY SOCIALINTRANET?Set up achievable goals, for example                                      External Info...
HOW EFFECTIVE IS MY SOCIALINTRANET?THE IMPORTANCE OF MEASURING 1200 tweets /posts during 2012 100 articles +500 people in ...
DEMO
CONCLUSIONS1   Don’t change your user habits, reinforce    them.    Example: If your users are in twitter, go there too.2 ...
Gracias!           hello@raona.com
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SharePoint 2012_How to implement an effective social media strategy

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Transcript of "SharePoint 2012_How to implement an effective social media strategy"

  1. 1. HOW TO IMPLEMENT ANEFFECTIVE SOCIAL MEDIASTRATEGY
  2. 2. El único capital irremplazableque tiene una organización esel conocimiento de su gente.La productividad de ese capitaldepende de cómo lo compartencon aquellos que puedenutilizarlo
  3. 3. WHAT WE USUALLY EXPECT FROM APRESENTATION WITH SOCIAL IN THETITLE?Gartner and MySite tour StatisticsForrester quotes
  4. 4. WHAT ARE WE GOING TOEXPLAIN?1. Lessons learnt while implementing “Social Intranets”2. Esade Case study3. Raona Live demo
  5. 5. WHAT DO WE MEAN BY “SOCIALINTRANET”?
  6. 6. WHY DO WE NEED A SOCIAL INTRANET?Communicate Knowledge Human Management ResourcesSpread The information Identify Information Champions Engage with employeesin your company
  7. 7. INTERNAL SURVEY80% use Facebook for personal purposesNo Facebook integration58% use twitter everydayTwitter integration99% of employees have LinkedIn profilesUsing LinkedIn groups
  8. 8. INTERNAL SURVEY87% want more technical docs“Gamification” for content creation63% want to be informed aboutproposalsCRM integration and document rating71% find Lync the most productive tool
  9. 9. DO A PROPER ASSESSMENTEmpathy: The more you listen, thebetter you can respond to specificneedsUser-centric: Solve real problemsusers are facing every dayUbiquity: Go wherever your users are
  10. 10. HOW DO WE IMPLEMENT ASOCIAL INTRANET? SHAREPOINT OOB
  11. 11. HOW DO WE IMPLEMENT ASOCIAL INTRANET? SHAREPOINT + 3RD PARTY TOOLS
  12. 12. HOW DO WE IMPLEMENT ASOCIAL INTRANET?NO SHAREPOINT BASED SOLUTIONS
  13. 13. CASE STUDY: ESADEClient: Esade Business SchoolBefore: The Intranet: Lotus Notes with several custom applications The Social Network: Called Nexus, built over Vignette The Notice Board: Based in Moodle
  14. 14. CASE STUDY: ESADEGoals Reduce email traffic Allow students to create and manage communities Increase visits
  15. 15. CASE STUDY: ESADEImplementation 100% Based in SharePoint Look&Feel customisation Using MySite Custom webparts : MyHUBs
  16. 16. CASE STUDY: ESADEMy ESADE Communities
  17. 17. CASE STUDY: ESADEMyESADE
  18. 18. CASE STUDY: ESADE Organize people in interests groups
  19. 19. CASE STUDY: ESADE People can create their own communities
  20. 20. CASE STUDY: ESADE Give Them Tools for Collaborate
  21. 21. CASE STUDY: ESADERESULTS AFTER 6 MONTHSThe use of e-mail has decreased by 25%.More than 45 communities created duringthe first four months.Visitors per day has increased more than30%
  22. 22. HOW EFFECTIVE IS MY SOCIALINTRANET?Set up achievable goals, for example External Info Internal Info Engagement Area % Tweets /Posts Articles Partners Clients HHRR 5% 60 5 4 26 Finances 5% 60 5 4 26 Solutions 20% 240 20 16 103 IT support 5% 60 5 4 26 Account / Project Manager 20% 240 20 16 103 Engineers 20% 240 20 16 103 Leisure 5% 60 5 4 26 Customer Satisfaction 5% 60 5 4 26 Partners 5% 60 5 4 26 IT news 10% 120 10 8 52 Total 100% 1.200 100 80 515
  23. 23. HOW EFFECTIVE IS MY SOCIALINTRANET?THE IMPORTANCE OF MEASURING 1200 tweets /posts during 2012 100 articles +500 people in our LinkedIn groups Increase unique visitors +20% Unique point of information: The Wall
  24. 24. DEMO
  25. 25. CONCLUSIONS1 Don’t change your user habits, reinforce them. Example: If your users are in twitter, go there too.2 Find your own secret formula for success. Example: Using Lync as the glue that sticks everything together.3 Dont implement a product, create a strategy. SharePoint + 3rd Party Tools + Customization.
  26. 26. Gracias! hello@raona.com
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