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  • 1. HOW TO IMPLEMENT ANEFFECTIVE SOCIAL MEDIASTRATEGY
  • 2. El único capital irremplazableque tiene una organización esel conocimiento de su gente.La productividad de ese capitaldepende de cómo lo compartencon aquellos que puedenutilizarlo
  • 3. WHAT WE USUALLY EXPECT FROM APRESENTATION WITH SOCIAL IN THETITLE?Gartner and MySite tour StatisticsForrester quotes
  • 4. WHAT ARE WE GOING TOEXPLAIN?1. Lessons learnt while implementing “Social Intranets”2. Esade Case study3. Raona Live demo
  • 5. WHAT DO WE MEAN BY “SOCIALINTRANET”?
  • 6. WHY DO WE NEED A SOCIAL INTRANET?Communicate Knowledge Human Management ResourcesSpread The information Identify Information Champions Engage with employeesin your company
  • 7. INTERNAL SURVEY80% use Facebook for personal purposesNo Facebook integration58% use twitter everydayTwitter integration99% of employees have LinkedIn profilesUsing LinkedIn groups
  • 8. INTERNAL SURVEY87% want more technical docs“Gamification” for content creation63% want to be informed aboutproposalsCRM integration and document rating71% find Lync the most productive tool
  • 9. DO A PROPER ASSESSMENTEmpathy: The more you listen, thebetter you can respond to specificneedsUser-centric: Solve real problemsusers are facing every dayUbiquity: Go wherever your users are
  • 10. HOW DO WE IMPLEMENT ASOCIAL INTRANET? SHAREPOINT OOB
  • 11. HOW DO WE IMPLEMENT ASOCIAL INTRANET? SHAREPOINT + 3RD PARTY TOOLS
  • 12. HOW DO WE IMPLEMENT ASOCIAL INTRANET?NO SHAREPOINT BASED SOLUTIONS
  • 13. CASE STUDY: ESADEClient: Esade Business SchoolBefore: The Intranet: Lotus Notes with several custom applications The Social Network: Called Nexus, built over Vignette The Notice Board: Based in Moodle
  • 14. CASE STUDY: ESADEGoals Reduce email traffic Allow students to create and manage communities Increase visits
  • 15. CASE STUDY: ESADEImplementation 100% Based in SharePoint Look&Feel customisation Using MySite Custom webparts : MyHUBs
  • 16. CASE STUDY: ESADEMy ESADE Communities
  • 17. CASE STUDY: ESADEMyESADE
  • 18. CASE STUDY: ESADE Organize people in interests groups
  • 19. CASE STUDY: ESADE People can create their own communities
  • 20. CASE STUDY: ESADE Give Them Tools for Collaborate
  • 21. CASE STUDY: ESADERESULTS AFTER 6 MONTHSThe use of e-mail has decreased by 25%.More than 45 communities created duringthe first four months.Visitors per day has increased more than30%
  • 22. HOW EFFECTIVE IS MY SOCIALINTRANET?Set up achievable goals, for example External Info Internal Info Engagement Area % Tweets /Posts Articles Partners Clients HHRR 5% 60 5 4 26 Finances 5% 60 5 4 26 Solutions 20% 240 20 16 103 IT support 5% 60 5 4 26 Account / Project Manager 20% 240 20 16 103 Engineers 20% 240 20 16 103 Leisure 5% 60 5 4 26 Customer Satisfaction 5% 60 5 4 26 Partners 5% 60 5 4 26 IT news 10% 120 10 8 52 Total 100% 1.200 100 80 515
  • 23. HOW EFFECTIVE IS MY SOCIALINTRANET?THE IMPORTANCE OF MEASURING 1200 tweets /posts during 2012 100 articles +500 people in our LinkedIn groups Increase unique visitors +20% Unique point of information: The Wall
  • 24. DEMO
  • 25. CONCLUSIONS1 Don’t change your user habits, reinforce them. Example: If your users are in twitter, go there too.2 Find your own secret formula for success. Example: Using Lync as the glue that sticks everything together.3 Dont implement a product, create a strategy. SharePoint + 3rd Party Tools + Customization.
  • 26. Gracias! hello@raona.com