Making Winning Online Portfolios

Intro…

What’s inn…
- Introduction
- About portfolio- Types of portfolios- Why portfolio is needed
What should be in it?
Managing portfolio- Promoting portfolio Using social media- Measuring your portfolio (Analytics)- Best practices, Rules & Tips- Some random samples.

portfolio
http://www.flickr.com/photos/oberazzi/318947873

The concept of portfolio
“a case for carrying papers”

Portfolio has its
Origin in Art & Architecture
Artists & Architects use portfolios
to assemble samples and evaluations of their work to convince
Customers of their quality & competency.

For you…
The portfolio is the showcase of your work, skills and your potential for your future employers / clients

2
Traditional Portfolios
KINDS OF PORTFOLIOS
Electronic Portfolios

Traditional Portfolios
about a tangible portfolio, where pieces can be taken out and touched, held, and discussed.
Standard hard copy
http://www.flickr.com/photos/cscarts/3358068861/sizes/o/in/photostream/

e-folio (on a disk/drive)

Online portfolios
http://www.flickr.com/photos/emilisha/306200063

each with its own
advantages and disadvantages
Anyone & anywhere
Focus & exchange
Touch & feel

Electronic Portfolios are designed to supplement your traditional portfolio… Not to replace it

Its in your hand…
start grabbing
opportunities

Let’s foucs on online portfolios
http://www.flickr.com/photos/cer_loves_food/2742155314

Online Portfolio
http://www.flickr.com/photos/tranquoctuan_plgl/5983085707
People of all professions are developing online portfolios to enhance their web presence.

Online Portfolio
It is an investment
& asset in the future
of your business.
Your best work samples can get you new projects & new customers just with your online portfolio.
Spread a word a bit…
http://www.flickr.com/photos/jorgosphotos/5968883232/

Its important to any creative…
To showcase you WORK
To build CONFIDENCE
To get more RECOGNITION
To SELL YOURSELF easily
To make yourself UNIQUE / VALUEABLE
To SHARE EASILY on a fly across globe
To STAND OUT in the crowd
To NETWORK & build CONTACTS
To get FEEDBACK
To MEASURE your work
To have your WEB presence
To BROADCAST yourself
To WIN new projects / oppertunities
& more….

Online Portfolio Types
Showcase
Portfolio
Assessment
Portfolio
Combination
Portfolio
Display examples of best work
For assessment purpose
Development
Portfolio
Reflective
Portfolio
For monitoring owners development, how he
Analyzes himself. To reflect how he accomplish goals
For tacking plan, growth & development

What can be a online portfolio
Blog
Website
Blog
Website
Community
or
Community
any one of this
any combinations

Website
Website is a collection of related web pages containing images, videos or other digital assets.

Blog
What you write is what you are….
http://modernl.com/article/leading-average-top-blog-trends
Blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.

Community
A virtual community is a social network of individuals who interact through specific media to pursue mutual interests or goals.

80%
portfolios are BAD
Every 4 out 5 loose new customers
http://www.flickr.com/photos/alstonwoman/3291315107

you MUST have one…

Building winning portfolios
tailor your portfolio

Start with questions

Know your target audiance
Who is going to visit your portfolio.
Do you know your customers behaviour.
What will be your customer needs.
You should always keep your audience in MIND

Choose a right medium
It’s very important

Plan your Artifacts
Videos
Presentations
Artifacts
Photos
Blogs
Audio
Websites
Documents
What would you like to put?

Pick your best work
You will be recognized by your work, so choose your best work & showcase

Keep it simple
Keep things very simple, clean and easy to use.
http://www.flickr.com/photos/deadhorse/367716072/sizes/o/in/photostream/

Don’t clutter
Don’t put too much,
Organize & make it findable.

Think Quality vs Quantity
made in chinna
Quality always dominate quantity. Quality is bit
expensive & you get paid more.

Show variety
Tell that you have done variety of projects

Easy to navigate
Your customer may get killed if he feel hard to go around.

Use captions when needed
Captions draw attention, make them interesting , succinct and informative.

Highlight your core stuff
Highlighted stuff draws attention…
http://www.flickr.com/photos/regislearning/5961756526

Know how much is required
Add based on requirement, too much of stuff will spoil your portfolio… Make it tasty!

Add some humor
But…keep it professional

Keep it fresh
Update regularly & timely.
Keep adding new stuff & show difference…

Maintain Confidentiality
The most obvious ethical responsibility…
http://www.flickr.com/photos/spacepotato/2455348044/

Get more traffic
Crosslink with social media and use SEO to get more traffic

Get feedback
Allow people to comment on your work. Its always good to track your feedback.

Consider using multiple portfolios
You may have multiple skills, don’t confuse
with too much of stuff. Make them separate portfolios for other un related stuff.

Be a speed freak
Make sure your website is fast. Don’t expect your customer tobe patient.

Win the competition
Remember.. Your portfolio
is your weapon ..Sharpen it!

Be everywhere
Have your presence in social media
and multiply your network…

Consider gadgets…
You need to think about other mediums, where your portfolio can be smartly accessed.

Measure yourself
Keep analyzing and measure results regularly…

Brand your baby
You are a unique brand and
Your work is your baby…

Looks count…
Make your portfolio beautiful & lovely.
Leave an impression..

I’m available
Provide your contact details to reach you & respond timely
Use all mediums to serve your customers
IM, Email, mobile, landphone, etc.
http://www.flickr.com/photos/41315642@N04/4388675560

Be organized

Bid freelance projects
There are many website where you can bid projects online. This needs your profile & portfolio.
Some popular freelance projects bidding websites:

Create free online portfolios
It’s simple, no coding required, its quick…!

Your FUTURE will be great
with a online portfolio

Now, plan for your
portfolio
taste the success

Any questions?

Ranjeet Kumar Tayi – ranzeeth@gmail.com

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Making Winning Online Portfolios

by Ranjeet Kumar Tayi on Aug 08, 2011

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Making Winning Online Portfolios — Presentation Transcript