Internet of Things
The changing face of digital marketing

Ranjeet Kumar Tayi

Principal, User Experience Designer
Digital...
Designer
Researcher
Photographer
Philosopher
Explorer

UX’er- Ranjeet Kumar Tayi
(www.ranjeeth.com)
What’s the next big thing?
What
the heck
is this?
…Its all about the connected world
Connecting

People

Objects
Connecting
Every thing talking to each other
for a better living.
http://spectrum.ieee.org/img/baby464-1354753166360.jpg
Every THING on internet
Buildings
Energy
Consumer & Home
Health & Life Science
Industrial
Transportation
Retail
Security / Public Safety
IT & Netw...
Personal Computing
Nike Fuel Band
Activity Tracker
larklife
Activity Tracker
Jawbone Up!

Activity Tracker

http://static.dezeen.com/uploads/2011/11/dezeen_UP-by-fuseproject-for-Jawbone_51.jpg
Apple iWatch
Wearable technology

http://liatbenzur.files.wordpress.com/2013/05/xl_apple-iwatch-2-1.jpg
Google Glass

http://icdn6.digitaltrends.com/image/googleglass-macro-650x0.jpg
Health & Life Science
NuMetrex Heart Sensing Sports
Bra Wearable technology
http://iotevent.eu/files/Tweetpee.jpg

Huggies TweetPee
Wearable technology
http://www.alleywatch.com/wp-content/uploads/2013/07/pill-bottle-purple-2.jpg

Adhere Tech
Toto Smart Toilet
Agriculture
Parrot Flower Power
Plant Sensor
CSIRO
Soil moisture sensor
Connected Cows
Consumer & Home
Iris Smart Kit
DIY System
Wattson
Saves Energy
Phillips Hue
Phillips HUE
Smart Bulbs – Smart bulbs
The ambient umbrella
Calypso Key
Natatmo

http://edition.cnn.com/2013/06/17/tech/gallery/high-tech-home
Cube Sensor
Smart Fridge
LG Smart Shopping
Transportation
Cashless Parking
Google Self Driving Car
Tesla
Tesla

http://www.teslamotors.com/en_GB/models/features#/interior
Volvo Pad
THE TOP CONNECTED APPLICATION
IN 2020: THE CONNECTED CAR
http://wot.motortrend.com/ford-gm-enter-new-phase-in-car-to-car-s...
Toll gate Tags
Streetline Parking Sensors
Points – Advanced Signage
Others
PaveGen – Kinetic energy from foot steps
Retail Shopping Carts
Industrial Internet
GUI to UUI

Ubiquitous Computing
Ambient Intelligence
Internet of things

http://www.intelener.com/site/images/ambient_intelligence.jpg
http://s2.cdn.memeburn.com/wpcontent/uploads/design-is-a-behaviour.jpg

Interaction Design
User Centered Design

System De...
User Centered Design

UCD focuses on the user’s
needs, problem, and goals to
guide the design of a system.
Steve Jobs - Iphone

iPhone
http://www.digitaltrends.com/computing/was-dennis-ritchie-more-important-than-steve-jobs/
Classes of User interface

Tangible user interface
Surface Interface
Ambient user interface
This Amazing 3-D Desktop
by Microsoft
Surface -2008
by Microsoft
Surface - 2012
by Microsoft
Lllumi Room
Xbix 720 feature
Input Technology
- Sensor Input (M2M)
- Gesture Input
- Speech input
Nest Proactive
Thermostat
Leap Motion
Motion Control Hardware

http://static.techspot.com/articles-info/702/images/leap-motion-review.jpg
Myo
Wearable gesture control
Siri – Siri
IOS
Personal Assistant
Personal Assistant
Google now
Personal Assistant

Google Now
Personal
Google Now
Assistant

Speak Now…
IBM Via Voice
http://ryangear.files.wordpress.com/2011/05/dragon-dictation-logo-on-iphone.jpg
Speech Recognition
Dragon
Dragon Naturally Speaking
Dictation Software
Dictionary Software
Today (2013) there are 9 Billion
things are connected.
There are many examples these
days and by 2020 more than
50 Billion...
What does this mean to us?
Data Integration

Unleashing Information Potential
This is a big opportunity
especially for Digital Marketing
Digital Marketing is all about connecting
with people and communicating right
information to influence them.
http://images5.alphacoders.com/324/324032.jpg

We’re not in the business of keeping media companies alive.
We’re in the bu...
Digital Marketing is not just
Social media, web and few
devices.
The face of Digital
Marketing is changing with

The Inter...
Innovate and create your own Digital Marketing Strategies
using socially connected things.
People
Daily Objects
One World
http://www.jasonernst.com/wpcontent/uploads/2011/02/connection-map.png
Lot can help bring us back to
physical world.
http://www.tattooartproject.com/wp-content/uploads/bright-future-ahead.jpg
This is the

Digital EXPERIENCE era!
http://1ms.net/bokeh-311130.html
Methodology of good design strategy
Design

Evaluate

Prototype
My time is up!
Lets don’t be too late in the game…

Start focusing on futuristic digital eXperiences!

Thanks a ton!
UX’er. Ranjeet Kumar...
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
"INTERNET OF THINGS" - The Changing Face of Digital Marketing.
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"INTERNET OF THINGS" - The Changing Face of Digital Marketing.

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Digital Marketing is all about reaching and communicating the message to the right targeted audience to influence them about a product or a service. With changing technologies and mediums "Internet of Things" (IOT) will change the face of Digital Marketing. IOT is all about things talking to humans and connected to the internet.

This presentation was presented by Ranjeet Kumar Tayi - Principal UX Designer - Informatica at DMIC - Digital Marketing India Conference held at International School of Telecom, Technology & Management (ISTTM).

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"INTERNET OF THINGS" - The Changing Face of Digital Marketing.

  1. 1. Internet of Things The changing face of digital marketing Ranjeet Kumar Tayi Principal, User Experience Designer Digital Marketing India Conference – Nov 2013
  2. 2. Designer Researcher Photographer Philosopher Explorer UX’er- Ranjeet Kumar Tayi (www.ranjeeth.com)
  3. 3. What’s the next big thing?
  4. 4. What the heck is this?
  5. 5. …Its all about the connected world
  6. 6. Connecting People Objects Connecting
  7. 7. Every thing talking to each other for a better living.
  8. 8. http://spectrum.ieee.org/img/baby464-1354753166360.jpg
  9. 9. Every THING on internet
  10. 10. Buildings Energy Consumer & Home Health & Life Science Industrial Transportation Retail Security / Public Safety IT & Networks http://www.evrythng.com/2013/05/16/international-web-of-things-workshop-call-for-papers/
  11. 11. Personal Computing
  12. 12. Nike Fuel Band Activity Tracker
  13. 13. larklife Activity Tracker
  14. 14. Jawbone Up! Activity Tracker http://static.dezeen.com/uploads/2011/11/dezeen_UP-by-fuseproject-for-Jawbone_51.jpg
  15. 15. Apple iWatch Wearable technology http://liatbenzur.files.wordpress.com/2013/05/xl_apple-iwatch-2-1.jpg
  16. 16. Google Glass http://icdn6.digitaltrends.com/image/googleglass-macro-650x0.jpg
  17. 17. Health & Life Science
  18. 18. NuMetrex Heart Sensing Sports Bra Wearable technology
  19. 19. http://iotevent.eu/files/Tweetpee.jpg Huggies TweetPee Wearable technology
  20. 20. http://www.alleywatch.com/wp-content/uploads/2013/07/pill-bottle-purple-2.jpg Adhere Tech
  21. 21. Toto Smart Toilet
  22. 22. Agriculture
  23. 23. Parrot Flower Power Plant Sensor
  24. 24. CSIRO Soil moisture sensor
  25. 25. Connected Cows
  26. 26. Consumer & Home
  27. 27. Iris Smart Kit DIY System
  28. 28. Wattson Saves Energy
  29. 29. Phillips Hue Phillips HUE Smart Bulbs – Smart bulbs
  30. 30. The ambient umbrella
  31. 31. Calypso Key
  32. 32. Natatmo http://edition.cnn.com/2013/06/17/tech/gallery/high-tech-home
  33. 33. Cube Sensor
  34. 34. Smart Fridge
  35. 35. LG Smart Shopping
  36. 36. Transportation
  37. 37. Cashless Parking
  38. 38. Google Self Driving Car
  39. 39. Tesla
  40. 40. Tesla http://www.teslamotors.com/en_GB/models/features#/interior
  41. 41. Volvo Pad
  42. 42. THE TOP CONNECTED APPLICATION IN 2020: THE CONNECTED CAR http://wot.motortrend.com/ford-gm-enter-new-phase-in-car-to-car-study-tech-could-reach-market-by-2020-250515.html/vehicle-to-vehicle-communication-rendering/
  43. 43. Toll gate Tags
  44. 44. Streetline Parking Sensors
  45. 45. Points – Advanced Signage
  46. 46. Others
  47. 47. PaveGen – Kinetic energy from foot steps
  48. 48. Retail Shopping Carts
  49. 49. Industrial Internet
  50. 50. GUI to UUI Ubiquitous Computing
  51. 51. Ambient Intelligence Internet of things http://www.intelener.com/site/images/ambient_intelligence.jpg
  52. 52. http://s2.cdn.memeburn.com/wpcontent/uploads/design-is-a-behaviour.jpg Interaction Design User Centered Design System Design Strategic Design
  53. 53. User Centered Design UCD focuses on the user’s needs, problem, and goals to guide the design of a system.
  54. 54. Steve Jobs - Iphone iPhone http://www.digitaltrends.com/computing/was-dennis-ritchie-more-important-than-steve-jobs/
  55. 55. Classes of User interface Tangible user interface Surface Interface Ambient user interface
  56. 56. This Amazing 3-D Desktop by Microsoft
  57. 57. Surface -2008 by Microsoft
  58. 58. Surface - 2012 by Microsoft
  59. 59. Lllumi Room Xbix 720 feature
  60. 60. Input Technology - Sensor Input (M2M) - Gesture Input - Speech input
  61. 61. Nest Proactive Thermostat
  62. 62. Leap Motion Motion Control Hardware http://static.techspot.com/articles-info/702/images/leap-motion-review.jpg
  63. 63. Myo Wearable gesture control
  64. 64. Siri – Siri IOS Personal Assistant Personal Assistant
  65. 65. Google now Personal Assistant Google Now Personal Google Now Assistant Speak Now…
  66. 66. IBM Via Voice http://ryangear.files.wordpress.com/2011/05/dragon-dictation-logo-on-iphone.jpg Speech Recognition
  67. 67. Dragon Dragon Naturally Speaking Dictation Software Dictionary Software
  68. 68. Today (2013) there are 9 Billion things are connected. There are many examples these days and by 2020 more than 50 Billion things will be connected to The Internet Of Things
  69. 69. What does this mean to us?
  70. 70. Data Integration Unleashing Information Potential
  71. 71. This is a big opportunity especially for Digital Marketing
  72. 72. Digital Marketing is all about connecting with people and communicating right information to influence them.
  73. 73. http://images5.alphacoders.com/324/324032.jpg We’re not in the business of keeping media companies alive. We’re in the business of connecting with customers. - Trevor Edwards.
  74. 74. Digital Marketing is not just Social media, web and few devices. The face of Digital Marketing is changing with The Internet Of Things.
  75. 75. Innovate and create your own Digital Marketing Strategies using socially connected things.
  76. 76. People
  77. 77. Daily Objects
  78. 78. One World http://www.jasonernst.com/wpcontent/uploads/2011/02/connection-map.png
  79. 79. Lot can help bring us back to physical world.
  80. 80. http://www.tattooartproject.com/wp-content/uploads/bright-future-ahead.jpg
  81. 81. This is the Digital EXPERIENCE era! http://1ms.net/bokeh-311130.html
  82. 82. Methodology of good design strategy Design Evaluate Prototype
  83. 83. My time is up!
  84. 84. Lets don’t be too late in the game… Start focusing on futuristic digital eXperiences! Thanks a ton! UX’er. Ranjeet Kumar Tayi

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