"INTERNET OF THINGS" - The Changing Face of Digital Marketing.

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Digital Marketing is all about reaching and communicating the message to the right targeted audience to influence them about a product or a service. With changing technologies and mediums "Internet of Things" (IOT) will change the face of Digital Marketing. IOT is all about things talking to humans and connected to the internet.

This presentation was presented by Ranjeet Kumar Tayi - Principal UX Designer - Informatica at DMIC - Digital Marketing India Conference held at International School of Telecom, Technology & Management (ISTTM).

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"INTERNET OF THINGS" - The Changing Face of Digital Marketing.

  1. 1. Internet of Things The changing face of digital marketing Ranjeet Kumar Tayi Principal, User Experience Designer Digital Marketing India Conference – Nov 2013
  2. 2. Designer Researcher Photographer Philosopher Explorer UX’er- Ranjeet Kumar Tayi (www.ranjeeth.com)
  3. 3. What’s the next big thing?
  4. 4. What the heck is this?
  5. 5. …Its all about the connected world
  6. 6. Connecting People Objects Connecting
  7. 7. Every thing talking to each other for a better living.
  8. 8. http://spectrum.ieee.org/img/baby464-1354753166360.jpg
  9. 9. Every THING on internet
  10. 10. Buildings Energy Consumer & Home Health & Life Science Industrial Transportation Retail Security / Public Safety IT & Networks http://www.evrythng.com/2013/05/16/international-web-of-things-workshop-call-for-papers/
  11. 11. Personal Computing
  12. 12. Nike Fuel Band Activity Tracker
  13. 13. larklife Activity Tracker
  14. 14. Jawbone Up! Activity Tracker http://static.dezeen.com/uploads/2011/11/dezeen_UP-by-fuseproject-for-Jawbone_51.jpg
  15. 15. Apple iWatch Wearable technology http://liatbenzur.files.wordpress.com/2013/05/xl_apple-iwatch-2-1.jpg
  16. 16. Google Glass http://icdn6.digitaltrends.com/image/googleglass-macro-650x0.jpg
  17. 17. Health & Life Science
  18. 18. NuMetrex Heart Sensing Sports Bra Wearable technology
  19. 19. http://iotevent.eu/files/Tweetpee.jpg Huggies TweetPee Wearable technology
  20. 20. http://www.alleywatch.com/wp-content/uploads/2013/07/pill-bottle-purple-2.jpg Adhere Tech
  21. 21. Toto Smart Toilet
  22. 22. Agriculture
  23. 23. Parrot Flower Power Plant Sensor
  24. 24. CSIRO Soil moisture sensor
  25. 25. Connected Cows
  26. 26. Consumer & Home
  27. 27. Iris Smart Kit DIY System
  28. 28. Wattson Saves Energy
  29. 29. Phillips Hue Phillips HUE Smart Bulbs – Smart bulbs
  30. 30. The ambient umbrella
  31. 31. Calypso Key
  32. 32. Natatmo http://edition.cnn.com/2013/06/17/tech/gallery/high-tech-home
  33. 33. Cube Sensor
  34. 34. Smart Fridge
  35. 35. LG Smart Shopping
  36. 36. Transportation
  37. 37. Cashless Parking
  38. 38. Google Self Driving Car
  39. 39. Tesla
  40. 40. Tesla http://www.teslamotors.com/en_GB/models/features#/interior
  41. 41. Volvo Pad
  42. 42. THE TOP CONNECTED APPLICATION IN 2020: THE CONNECTED CAR http://wot.motortrend.com/ford-gm-enter-new-phase-in-car-to-car-study-tech-could-reach-market-by-2020-250515.html/vehicle-to-vehicle-communication-rendering/
  43. 43. Toll gate Tags
  44. 44. Streetline Parking Sensors
  45. 45. Points – Advanced Signage
  46. 46. Others
  47. 47. PaveGen – Kinetic energy from foot steps
  48. 48. Retail Shopping Carts
  49. 49. Industrial Internet
  50. 50. GUI to UUI Ubiquitous Computing
  51. 51. Ambient Intelligence Internet of things http://www.intelener.com/site/images/ambient_intelligence.jpg
  52. 52. http://s2.cdn.memeburn.com/wpcontent/uploads/design-is-a-behaviour.jpg Interaction Design User Centered Design System Design Strategic Design
  53. 53. User Centered Design UCD focuses on the user’s needs, problem, and goals to guide the design of a system.
  54. 54. Steve Jobs - Iphone iPhone http://www.digitaltrends.com/computing/was-dennis-ritchie-more-important-than-steve-jobs/
  55. 55. Classes of User interface Tangible user interface Surface Interface Ambient user interface
  56. 56. This Amazing 3-D Desktop by Microsoft
  57. 57. Surface -2008 by Microsoft
  58. 58. Surface - 2012 by Microsoft
  59. 59. Lllumi Room Xbix 720 feature
  60. 60. Input Technology - Sensor Input (M2M) - Gesture Input - Speech input
  61. 61. Nest Proactive Thermostat
  62. 62. Leap Motion Motion Control Hardware http://static.techspot.com/articles-info/702/images/leap-motion-review.jpg
  63. 63. Myo Wearable gesture control
  64. 64. Siri – Siri IOS Personal Assistant Personal Assistant
  65. 65. Google now Personal Assistant Google Now Personal Google Now Assistant Speak Now…
  66. 66. IBM Via Voice http://ryangear.files.wordpress.com/2011/05/dragon-dictation-logo-on-iphone.jpg Speech Recognition
  67. 67. Dragon Dragon Naturally Speaking Dictation Software Dictionary Software
  68. 68. Today (2013) there are 9 Billion things are connected. There are many examples these days and by 2020 more than 50 Billion things will be connected to The Internet Of Things
  69. 69. What does this mean to us?
  70. 70. Data Integration Unleashing Information Potential
  71. 71. This is a big opportunity especially for Digital Marketing
  72. 72. Digital Marketing is all about connecting with people and communicating right information to influence them.
  73. 73. http://images5.alphacoders.com/324/324032.jpg We’re not in the business of keeping media companies alive. We’re in the business of connecting with customers. - Trevor Edwards.
  74. 74. Digital Marketing is not just Social media, web and few devices. The face of Digital Marketing is changing with The Internet Of Things.
  75. 75. Innovate and create your own Digital Marketing Strategies using socially connected things.
  76. 76. People
  77. 77. Daily Objects
  78. 78. One World http://www.jasonernst.com/wpcontent/uploads/2011/02/connection-map.png
  79. 79. Lot can help bring us back to physical world.
  80. 80. http://www.tattooartproject.com/wp-content/uploads/bright-future-ahead.jpg
  81. 81. This is the Digital EXPERIENCE era! http://1ms.net/bokeh-311130.html
  82. 82. Methodology of good design strategy Design Evaluate Prototype
  83. 83. My time is up!
  84. 84. Lets don’t be too late in the game… Start focusing on futuristic digital eXperiences! Thanks a ton! UX’er. Ranjeet Kumar Tayi

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