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Impact of Gender on Family Buying Desions
 

Impact of Gender on Family Buying Desions

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    Impact of Gender on Family Buying Desions Impact of Gender on Family Buying Desions Presentation Transcript

    • Reliance - ADAG
    •  Reliance being founded by Dhirajlal Hirachand Ambani along with his cousin in the year 1966 ,the Reliance Group is among India’s top three private sector business houses on all major financial parameters, currently Chairman of ADAG Reliance group is Anil Dhirubhai Ambani, with assets in excess of Rs.180,000 crore, and net worth to the tune of Rs.89,000 crore.  Across different companies, the group has a customer base of over 100 million, the largest in India, and a shareholder base of over 12 million, among the largest in the world.  Through its products and services, the Reliance Group touches the life of 1 in 10 Indians every single day.
    • Impact Of Gender On Family Buying Decision
    • Objectives of the study  To analyze the distinctive personality characteristics of male and female such as risk tolerance, emotions etc.  To understand impact of gender on buying decisions.  To understand the reasons for the difference between the decisions taken by male than to females in respect succession planning, leaving legacy, child marriage, retirement planning and most importantly other financial decisions regarding investment.  To increase the sale of the products of the company and to enhance the profit of the company.
    • Research methodology  Duration : 45 days  Research type : Diagnostic research  Sampling  Sampling Size: 100  Sampling Method: convenient sampling (Non Probability sampling)  Sampling unit: Businessmen - women, professional men-women, salaried class men-women, housewives, Govt. Servents.  Research location: Delhi
    •  Interpretation Tools  Pie charts  Bar diagrams  Statistical Tool  Percentage method  Sources of data  Primary data: Through Questionnaire & observation.  Secondary data: Through internet, journals, newspapers, websites and prior studies.  Research instrument  Research Instrument will be the structured questionnaire formulated to the respondents.  Types of Questions  Open ended questions  Close Ended
    • Limitations  Time constraint.  Questionnaire is filled according to the response given by the respondent, it may contain some biased information.  Respondents were not participating while filling of questionnaire.  Most of the respondents are not ready to provide their personal information for the study.
    • Phases DETAILING ABOUT THE IMPACT OF GENDER ON TO THE DIFFERENT DECISIONS REGARDING TO THE FINANCIAL INVESTMENT. TO FIND OUT THE REASONS DUE TO WHICH THE FINANCIAL DECISIONS DIFFER FROM GENDER TO GENDER. SUGGESTIONS ON THE BASIS OF FINDINGS TO PROVIDE A GOOD WEALTH MANAGEMENT SERVICES TO THE CONSUMERS.
    • DETAILING ABOUT THE IMPACT OF GENDER ON TO THE DIFFERENT DECISIONS REGARDING TO THE FINANCIAL INVESTMENT. Phase 1
    •  Financing  Financing Company  Wealth Management  Products of Wealth Management  Target segment
    • Analysis
    • TO FIND OUT THE REASONS DUE TO WHICH THE FINANCIAL DECISIONS DIFFER FROM GENDER TO GENDER. Phase 2
    • 28% 61% 8% 3% Age Below 25 25-35 35-45 45-55 Males Females 42% 40% 58% 60% Gender Unmarried Married RESPONDENTS
    • 24% 41% 35% Share Market Secured Instruments Do Not Invest Males Females 29% 4% 35% 48% 36% 48% Share Market Secured Instruments Do Not Invest INVESTMENT
    • 8% 23% 11% 8% 50% Loss incured Not interested Lack of knowledge Lack of income Other Males Females 14% 0% 36% 8% 21% 0% 14% 0% 15% 92% Loss incurred Not interested Lack of knowledge Lack of income Others Reason for not investing in Share Market
    • 52% 48% Yes No 100% 0% Gold Other INVESTMENT INTO COMMODITIES Males Females 52% 52% 48% 48% Invest Do Not Invest
    • TIME HORIZON 12% 21% 8% 59% Less than 1 year 1-3 years 3-5 years More than 5 years 18% 30% 12% 40% Male Less than 1 year 1-3 years 3-5 years More than 5 years 0% 4% 0% 96% Females Less than 1 year 1-3 years 3-5 years More than 5 years
    • 47% 53% Yes No INVESTMENT EFFECTED BY EMOTIONS Male Female 44% 52% 56% 48% Yes No
    • 49% 51% Yes No Male Female 38% 87% 62% 13% Yes No INVESTMENT EFFECTED BY SPOUSE’S DECISION
    • INTENTION BEHIND INVESTMENT 15% 20% 16% 49% Profit Wealth maximization Security Future planning 23% 20% 15% 42% Male Profit Wealth maximization Security Future planning 0% 7% 21% 72% Females Profit Wealth maximization Security Future planning
    • Findings
    •  Majority of the respondents are from the age group 25-35 years i.e. 61%.  Majority of the respondents i.e. 41% invest in Secured instruments like RD, FD etc. and its being founded that Males are ready to take risk than to Females as more Males are investing in the Share market while more females into the Secured instruments.  As compare to males Females invest for the longer period , its being founded that females believe in future planning more than males.  Majority of the Male respondents do not think that their investment decisions are effected by Emotions, spouse, but its opposite in females.  Male and females both prefer to invest in gold.
    • SUGGESTIONS ON THE BASIS OF FINDINGS TO PROVIDE A GOOD WEALTH MANAGEMENT SERVICES TO THE CONSUMERS. Phase 3
    •  As both Males & females are inclined towards investment but have different point of view, company should focus on creating such a plan, where both of their requirements can be met simultaneously.  Company should bring a long term plan, with lower monthly premium and low risk factor will attract both Male and Female of a Family to invest.  Company should come up with new plans for investment which should not only provide support for future planning as well as for wealth maximization as both Male and Female invests keeping in mind mostly these two intentions.  Company should focus on promoting its gold plan. Suggestions