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Stop Wasting Money on Facebook Ads! - Digital Marketing First 2013
 

Stop Wasting Money on Facebook Ads! - Digital Marketing First 2013

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Stop Wasting Money on Facebook Ads!

Stop Wasting Money on Facebook Ads!
Don't spend all your money on the "boost post"-button, but target your audience!

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  • Fair enough, you had me at 'Fuck Facebook! Signed the Other Agency.' Why did that appeal to me? Well, you on this page you have all these slideshares created by the hardcore data geeks, and they are all stroking their own egos about how big data is going to have us all walking on water, eating bullets, and becoming over-night psychic millionaires. Then there is the content curators or editors, who are real close to where we are headed in internet marketing. Aside from taking up more vast areas of this page, are very close to the mark. In my opinion, the true future internet marketing super-heroes will be creative writers, with perfect copy skills, grammar, punctuation, personality, flare, and the ability to hone and craft content, blogs, or stories that are germane and relevant to industries, peoples, and products. Imagine if you will the 'Internets product placement specialists,' only doing so in copy and print at a much more psychological level. Ever so settle, so your readers don't even realized they're being sold and pressured to buy or moved to an action while reading interesting opinion, blogs, article, or content. Even if an author can naturally weave in the name of a company or product into the relevant text or content, then they’re operating at a very high level of what I am talking about. The true masters will be able to move readers to action without ever dropping the name of the product or service directly, maybe by mentioning a product which requires the product the content creator is paid to try to sell. These Jedi of content are already out there, and as a matter of fact me talking about and adding to the conversation or blogs of others on the subject is me manipulating this blog. Can you guess to what end? But back to what grabbed ME about your slideshare?!? As I was saying, between the data guys, the content guys, and the moralistic fraud guy, here your stands your slideshare stating 'Fuck Facebook! Signed the Other Agency.' I instantly thought, how cool. Here is some one not following the trend, and not kissing the big dogs’ ass. In fact, the front page almost seemed as if you were wanting to challenge Facebook dominance in the industry. So I guess my natural respect for the fighters, love of underdogs, and love affair with competition or a 'fight' in a business sense of course, are all the things that drew me to your slideshare. As to why I am sharing this information with you? Well, I believe you could use some help, and if I get to publically seem smart and witty or interesting while helping you, then so be it.
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    Stop Wasting Money on Facebook Ads! - Digital Marketing First 2013 Stop Wasting Money on Facebook Ads! - Digital Marketing First 2013 Presentation Transcript

    • Stop Wasting Money on Facebook Ads! #DMF13 by @ransbottyn - The Other Agency Friday 18 October 13
    • “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency Friday 18 October 13
    • I’m Cain Ransbottyn Entrepreneur Publisher Speaker Angel Investor Title Text Selfish Arrogant Prick! Title Text Social Media Marketeer Title Text Title Text Social Guy Network Guy Product Placer Marketing Guy Robin Hood Cowboy & Nerd Role Model Evangelist Pimp & Whore! “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency Friday 18 October 13
    • @ransbottyn on twitter? The Social Guy! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • facebook.com/ransbottyn facebook.com/CainRansbottyn Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • LinkedIn.com/in/ransbottyn The Network Guy! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • ransbottyn.com The Product Placer! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • I drove too fast in 2012? The Marketing Guy! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • My “ZatteVrienden M5” in 2007? The Cowboy! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Founded Zattevrienden.be in 2005! Running number one infotainment website in Belgium! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • How did we get our attention? Let’s blend a brand new iPhone 3G! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Sold Zattevrienden.be to the ThinkMedia Group in 2009! Clint.be was born! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Babes in a datacenter? The Nerd! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • RealROOT back in 1998! Pan-europe internet network company providing co-location services to high-traffic ranked websites! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Body Hacker? Cain.be? The Role Model! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • SlideShare.net/ransbottyn The Evangelist! Who Am I? Let me google that for you! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Facebook Ads is a million business! Marketeer’s Favorite Button: “Boost Page” Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Which KPI’s? Fans! Likes! Real Traffic? Engagement? Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Budget Cuts? Optimize and improve FB-budgets! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Customer Case PTAT-ratio > 10% with CoA 6 cent/fan Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Higher CPM price but more qualified Facebook wants you to buy Premium Ads Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Boost Page/Post? The Bullshit Story Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Customers back on their own? All about dicksizing! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Be Smart, use the Power Editor! “Stop Wasting Money On Facebook Ads!” better targeting, place of ads, groups, email-lists, audiences Friday 18 October 13 Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • How do we do it? Targeting! Facebook knows everything! Privacy is for losers! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Friends of friends are gold! Overlapping in lifestyle - economic situation / interest Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Hidden posts are the big traffic drivers! “Stop Wasting Money On Facebook Ads!” not shown on page, high customization, decent CTA Digital Marketing First 2013 - by @ransbottyn - The Other Agency Friday 18 October 13
    • Boost a post? Go advanced: target your future fans! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Placing of the ads? Ony one place where the action is: the newsfeed! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Boost page traffic is in the right column! But that’s the wrong column! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Save your audiences to recycle them! Custom audiences with own emails & UID to target! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • Manual Conversion Specifications? You define look & feel! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • The Other Agency? For all your social media needs! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency
    • I need the followers, so contact me! @ransbottyn fb.com/ransbottyn fb.com/CainRansbottyn instagram.com/ransbottyn blog.ransbottyn.com linkedin.com/in/ransbottyn about.me/ransbottyn storify.com/ransbottyn slideshare.net/ransbottyn foursquare.com/ransbottyn cain@ransbottyn.com Q&A? Shoot! Friday 18 October 13 “Stop Wasting Money On Facebook Ads!” Digital Marketing First 2013 - by @ransbottyn - The Other Agency