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@ransbottyns Experiment: Social Media Product Placement                                             From Zero to Hero…    ...
@ransbottyns Experiment: Social Media Product Placement   I) Whos @ransbottyn?          - Let me google that for you!     ...
@ransbottyn on twitter?                                  The Social Guy!Whos @ransbottyn?                   @ransbottyns E...
facebook.com/ransbottyn                              facebook.com/CainRansbottynWhos @ransbottyn?                     @ran...
LinkedIn.com/in/ransbottyn                                 The Network Guy!Whos @ransbottyn?                    @ransbotty...
ransbottyn.com                              The Product Placer!Whos @ransbottyn?                 @ransbottyns Experiment: ...
I drive too fast?                              The Marketing Guy!Whos @ransbottyn?                  @ransbottyns Experimen...
Me and my BMW M5?                                  The Cowboy!Whos @ransbottyn?                 @ransbottyns Experiment: S...
Babes in a datacenter?                                     The Nerd!Whos @ransbottyn?                  @ransbottyns Experi...
Body Hacker? Cain.be?                                  The Role Model!Whos @ransbottyn?                  @ransbottyns Expe...
SlideShare.net/ransbottyn                                    The Evangelist!Whos @ransbottyn?                    @ransbott...
Customer loyalty?                                   The Pimp!Whos @ransbottyn?                @ransbottyns Experiment: Soc...
@ransbottyns Experiment: Social Media Product Placement   I) Whos @ransbottyn?          - Let me google that for you!     ...
How it used to be: revenge of the nerds?                           Nerds became millionaires!Whos @ransbottyn?            ...
How it is today: the outcasts are taking over?       arrogant & selfish pricks will become the new millionaires!Whos @ransb...
@ransbottyns Experiment: Social Media Product Placement   I) Whos @ransbottyn?          - Let me google that for you!     ...
RealROOT (1998) ?         Pan-europe internet network company providing        co-location services to high-traffic ranked ...
@ransbottyns Experiment: Social Media Product Placement   I) Whos @ransbottyn?          - Let me google that for you!     ...
Thisislive.com (2003) ?         My first steps in “the online adult entertainment”!Whos @ransbottyn?                       ...
Talking about “bad reputation management”?     But a lot of visitors though... The start of guerilla marketing!Whos @ransb...
@ransbottyns Experiment: Social Media Product Placement   I) Whos @ransbottyn?          - Let me google that for you!     ...
Zattevrienden.be (2005) ?     Running number one entertainment website in Belgium!Whos @ransbottyn?                     @r...
How can you get the attention?                   Let’s blend a brand new iPhone 3G!Whos @ransbottyn?                     @...
@ransbottyns Experiment: Social Media Product Placement   I) Whos @ransbottyn?          - Let me google that for you!     ...
ZatteVrienden sold to                                      ThinkMedia (2009) ?                                            ...
@ransbottyns Experiment: Social Media Product Placement   I) Whos @ransbottyn?          - Let me google that for you!     ...
The Other Agency to the rescue (2012) ?                   Featured on SlideShare Homepage!Whos @ransbottyn?               ...
@ransbottyns Experiment: Social Media Product Placement   II) Which Experiments?          - #SocialWeightExperiment - cain...
The Old Me?Which Experiments?                          @ransbottyns Experiment: Social Media Product Placement            ...
The New Me!Which Experiments?                         @ransbottyns Experiment: Social Media Product Placement             ...
What’s so Social about the Weight?                              Public Accountability!Which Experiments?                  ...
Sharing is caring?               Food Photography as weight loss program!Which Experiments?                             @r...
@ransbottyns Experiment: Social Media Product Placement   II) Which Experiments?          - #SocialWeightExperiment - cain...
How to lose 1661 followers in an hour?                        Publish a racist Tweet!Which Experiments?                   ...
@ransbottyns Experiment: Social Media Product Placement   II) Which Experiments?          - #SocialWeightExperiment - cain...
How to gain 400 followers in less then an hour?                   Pretend to be a popular news anchor!Which Experiments?  ...
@ransbottyns Experiment: Social Media Product Placement   II) Which Experiments?          - #SocialWeightExperiment - cain...
From speeding to a marketing campaign?                                 Guerilla Marketing!Which Experiments?              ...
@ransbottyns Experiment: Social Media Product Placement   II) Which Experiments?          - #SocialWeightExperiment - cain...
How to get new followers?           Send them flowers!Which Experiments?                           @ransbottyns Experiment:...
@ransbottyns Experiment: Social Media Product Placement   II) Which Experiments?          - #SocialWeightExperiment - cain...
If a brand promises you food in return for a hashtag?                         Abuse your twitter power...                 ...
@ransbottyns Experiment: Social Media Product Placement   II) Which Experiments?      Bonus: keywords chosen by the audien...
@ransbottyns Experiment: Social Media Product Placement   III) What about Social Media?          - Privacy is for Losers! ...
There is no digital privacy?             Only physical privacy remains... or let’s hope so!What about Social Media?       ...
You put your life online?              Once you leave high school, your privacy ends!What about Social Media?             ...
Telecom data Fail!            All huge telecom operators are selling your data                       to marketeers as a se...
Exif data Fail?         Most of public pictures still contain geolocation data!What about Social Media?               @ran...
Facebook Tagging Fail?                           If you like it or not,            but you will be tagged by your friends ...
People share everything?                         Even when they had sex!What about Social Media?               @ransbottyn...
If we can’t stop it?                         We use it in our benefit!What about Social Media?                @ransbottyns ...
My life is public?             I share everything on my Social Media Timeline!What about Social Media?               @rans...
@ransbottyns Experiment: Social Media Product Placement   III) What about Social Media?          - Privacy is for Losers! ...
Where to start?                   Act like a real cowboy, buy them...                  Become a Robin Hood, bribe them!Wha...
@ransbottyns Experiment: Social Media Product Placement   III) What about Social Media?          - Privacy is for Losers! ...
But you can’t buy respect?             Shock, Impress, Inspire, Engage... and Convince!                          Claim you...
@ransbottyns Experiment: Social Media Product Placement   III) What about Social Media?          - Privacy is for Losers! ...
SocMed Conversation Management is a full time job?        Use the right tools on the right time!What about Social Media?  ...
Nerd Alert: “How to get 25+ followers in your car?”              Step 1: Look for a Trending Topic and Tweet about it!What...
Nerd Alert: “How to get 25+ followers in your car?”                        Step 2: Follow a few talking about the topic!Wh...
Nerd Alert: “How to get 25+ followers in your car?”                                                  Step 3: you have your...
@ransbottyns Experiment: Social Media Product Placement   IV) What about Product Placement?          - Problems in agency ...
Banner Ads on websites are dead?      Advertising formats as we know them are blind spots...                    People no ...
CPM Ad prices are dropping - Wheres the money?         Media Agencies need an extra revenue stream!What about Product Plac...
Agencies cannot make enough margin by selling                 Facebook Ads or Promoted Tweets?      No longer viable busin...
Agencies need to come up with something new?                Product Placement on The Social Timeline!What about Product Pl...
Agencies also have to find new publishers?       Agencies will become Social Media Content Brokers       The new website: S...
@ransbottyns Experiment: Social Media Product Placement   IV) What about Product Placement?          - Problems in agency ...
Everyone will be a publisher?                       You just need a lot of eyeballs!What about Product Placement?         ...
@ransbottyns Experiment: Social Media Product Placement   IV) What about Product Placement?          - Problems in agency ...
Everyone knows Product Placement on TV?                    Nobody realises product placement                       is poss...
Social Media Product Placement has been done before?             by Kim Kardashian and Paris Hilton!What about Product Pla...
Right column are the ads?                    Left column is authenticity!What about Product Placement?          @ransbotty...
Social Media Marketing in 2013 will be?                          About contributors!What about Product Placement?        @...
Social Media Marketing in 2013 will be?                           About influencers!What about Product Placement?        @r...
Social Media Marketing in 2013 will be?                          About ambassadors!What about Product Placement?        @r...
Brands will spend less money in "classic" ads?     They will go for advertorials:     opinion & thought leadership, the am...
What are the pros of #SocMedPP?    - Authenticity    - Same message, different package    - Tone of Voice    - Peers trust...
What are the cons of #SocMedPP?    - Credibility risk for the brand & wrong association    - Liability    - Authenticity f...
@ransbottyns Experiment: Social Media Product Placement   IV) What about Product Placement?          - The Old Marketing 2...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement                                   ...
My presentation is almost finished...               time to go to bed... in my sponsored Hotel?        Step 1: you look at ...
Step 2: you give a call to the 2nd best hotel                           for their best price!                You ask for t...
Step 3: you email the 2nd best hotel to explain the         #SocMedPP-deal and ask for confirmation!      And forward the d...
Step 4: tweet your next meeting you will be a little later       And get a confirmation of the preferred hotel you can stay...
Step 5: deliver & give the brand their promised exposure!            This is how to get your suite for free in 15 minutes!...
Before we finish...                 What about a last Sales Pitch?What about Product Placement?    @ransbottyns Experiment:...
@Efteling? Product Placement?                                Title Text                                Title TextWhat abou...
@Efteling? Product Placement?What about Product Placement?   @ransbottyns Experiment: Social Media Product Placement      ...
I need the followers, so contact me!          @ransbottyn                         blog.ransbottyn.com          fb.com/rans...
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#Smc040 @ransbottyn's Experiment: Social Media Product Placement

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A good example was the provoking presentation by Cain Ransbottyn (@ransbottyn), famous in Belgium because his life is a ‘soap on social media’ which is well sponsored using product placement. With 85,000 followers on Twitter he is sure that each message he ‘dumps’ there is picked up one way or the other – and it doesn’t matter what way! His lifestyle is covered by his activities in social media, which usually are well planned and analysed. Of course there are many tricks and it is up to you if you like to use ‘white hat’ or ‘black hat’…

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Transcript of "#Smc040 @ransbottyn's Experiment: Social Media Product Placement"

  1. 1. @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing
  2. 2. @ransbottyns Experiment: Social Media Product Placement I) Whos @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  3. 3. @ransbottyn on twitter? The Social Guy!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  4. 4. facebook.com/ransbottyn facebook.com/CainRansbottynWhos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  5. 5. LinkedIn.com/in/ransbottyn The Network Guy!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  6. 6. ransbottyn.com The Product Placer!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  7. 7. I drive too fast? The Marketing Guy!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  8. 8. Me and my BMW M5? The Cowboy!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  9. 9. Babes in a datacenter? The Nerd!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  10. 10. Body Hacker? Cain.be? The Role Model!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  11. 11. SlideShare.net/ransbottyn The Evangelist!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  12. 12. Customer loyalty? The Pimp!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  13. 13. @ransbottyns Experiment: Social Media Product Placement I) Whos @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  14. 14. How it used to be: revenge of the nerds? Nerds became millionaires!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingFrom outcast to millionaire! by @ransbottyn
  15. 15. How it is today: the outcasts are taking over? arrogant & selfish pricks will become the new millionaires!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingFrom outcast to millionaire! by @ransbottyn
  16. 16. @ransbottyns Experiment: Social Media Product Placement I) Whos @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  17. 17. RealROOT (1998) ? Pan-europe internet network company providing co-location services to high-traffic ranked websites!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingMy CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  18. 18. @ransbottyns Experiment: Social Media Product Placement I) Whos @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  19. 19. Thisislive.com (2003) ? My first steps in “the online adult entertainment”!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingMy CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  20. 20. Talking about “bad reputation management”? But a lot of visitors though... The start of guerilla marketing!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingMy CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  21. 21. @ransbottyns Experiment: Social Media Product Placement I) Whos @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  22. 22. Zattevrienden.be (2005) ? Running number one entertainment website in Belgium!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingMy CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  23. 23. How can you get the attention? Let’s blend a brand new iPhone 3G!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingMy CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  24. 24. @ransbottyns Experiment: Social Media Product Placement I) Whos @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  25. 25. ZatteVrienden sold to ThinkMedia (2009) ? Clint.be was born!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingMy CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  26. 26. @ransbottyns Experiment: Social Media Product Placement I) Whos @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  27. 27. The Other Agency to the rescue (2012) ? Featured on SlideShare Homepage!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingMy CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  28. 28. @ransbottyns Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  29. 29. The Old Me?Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing#SocialWeightExperiment - cain.be by @ransbottyn
  30. 30. The New Me!Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing#SocialWeightExperiment - cain.be by @ransbottyn
  31. 31. What’s so Social about the Weight? Public Accountability!Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing#SocialWeightExperiment - cain.be by @ransbottyn
  32. 32. Sharing is caring? Food Photography as weight loss program!Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing#SocialWeightExperiment - cain.be by @ransbottyn
  33. 33. @ransbottyns Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  34. 34. How to lose 1661 followers in an hour? Publish a racist Tweet!Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing“zwarte piet” by @ransbottyn
  35. 35. @ransbottyns Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  36. 36. How to gain 400 followers in less then an hour? Pretend to be a popular news anchor!Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet’s fake Emmanuel Rottey! by @ransbottyn
  37. 37. @ransbottyns Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  38. 38. From speeding to a marketing campaign? Guerilla Marketing!Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing#GoForZero Guerilla-marketing! by @ransbottyn
  39. 39. @ransbottyns Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  40. 40. How to get new followers? Send them flowers!Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet’s buy some followers... or bribe them! by @ransbottyn
  41. 41. @ransbottyns Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  42. 42. If a brand promises you food in return for a hashtag? Abuse your twitter power... and boost it from 500 to 10000 packages!Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing#Lidl Experiment by @ransbottyn
  43. 43. @ransbottyns Experiment: Social Media Product Placement II) Which Experiments? Bonus: keywords chosen by the audience in real-time! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  44. 44. @ransbottyns Experiment: Social Media Product Placement III) What about Social Media? - Privacy is for Losers! - From Zero… (Cowboy Cain / Robin Hood) - ...To Hero (Social Media Evangelist) - ... and still a nerd! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  45. 45. There is no digital privacy? Only physical privacy remains... or let’s hope so!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingPrivacy is for Losers! by @ransbottyn
  46. 46. You put your life online? Once you leave high school, your privacy ends!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingPrivacy is for Losers! by @ransbottyn
  47. 47. Telecom data Fail! All huge telecom operators are selling your data to marketeers as a service!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingPrivacy is for Losers! by @ransbottyn
  48. 48. Exif data Fail? Most of public pictures still contain geolocation data!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingPrivacy is for Losers! by @ransbottyn
  49. 49. Facebook Tagging Fail? If you like it or not, but you will be tagged by your friends eventually!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingPrivacy is for Losers! by @ransbottyn
  50. 50. People share everything? Even when they had sex!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingPrivacy is for Losers! by @ransbottyn
  51. 51. If we can’t stop it? We use it in our benefit!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingPrivacy is for Losers! by @ransbottyn
  52. 52. My life is public? I share everything on my Social Media Timeline!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingPrivacy is for Losers! by @ransbottyn
  53. 53. @ransbottyns Experiment: Social Media Product Placement III) What about Social Media? - Privacy is for Losers! - From Zero… (Cowboy Cain / Robin Hood) - ...To Hero (Social Media Evangelist) - ... and still a nerd! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  54. 54. Where to start? Act like a real cowboy, buy them... Become a Robin Hood, bribe them!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingFrom Zero… (Cowboy Cain / Robin Hood) by @ransbottyn
  55. 55. @ransbottyns Experiment: Social Media Product Placement III) What about Social Media? - Privacy is for Losers! - From Zero… (Cowboy Cain / Robin Hood) - ...To Hero (Social Media Evangelist) - ... and still a nerd! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  56. 56. But you can’t buy respect? Shock, Impress, Inspire, Engage... and Convince! Claim your respect!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing...To Hero (Social Media Evangelist) by @ransbottyn
  57. 57. @ransbottyns Experiment: Social Media Product Placement III) What about Social Media? - Privacy is for Losers! - From Zero… (Cowboy Cain / Robin Hood) - ...To Hero (Social Media Evangelist) - ... and still a nerd! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  58. 58. SocMed Conversation Management is a full time job? Use the right tools on the right time!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing... and still a nerd! by @ransbottyn
  59. 59. Nerd Alert: “How to get 25+ followers in your car?” Step 1: Look for a Trending Topic and Tweet about it!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing... and still a nerd! by @ransbottyn
  60. 60. Nerd Alert: “How to get 25+ followers in your car?” Step 2: Follow a few talking about the topic!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing... and still a nerd! by @ransbottyn
  61. 61. Nerd Alert: “How to get 25+ followers in your car?” Step 3: you have your followers, but watch the road!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing... and still a nerd! by @ransbottyn
  62. 62. @ransbottyns Experiment: Social Media Product Placement IV) What about Product Placement? - Problems in agency paradise! - Need Eyeballs! New publishers needed! - How it works now! - How @ransbottyn is using it! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  63. 63. Banner Ads on websites are dead? Advertising formats as we know them are blind spots... People no longer click on it!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingProblems in agency paradise! by @ransbottyn
  64. 64. CPM Ad prices are dropping - Wheres the money? Media Agencies need an extra revenue stream!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingProblems in agency paradise! by @ransbottyn
  65. 65. Agencies cannot make enough margin by selling Facebook Ads or Promoted Tweets? No longer viable business and too low margin (<15%) !What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingProblems in agency paradise! by @ransbottyn
  66. 66. Agencies need to come up with something new? Product Placement on The Social Timeline!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingProblems in agency paradise! by @ransbottyn
  67. 67. Agencies also have to find new publishers? Agencies will become Social Media Content Brokers The new website: Social Media Profiles and Fan Pages!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingProblems in agency paradise! by @ransbottyn
  68. 68. @ransbottyns Experiment: Social Media Product Placement IV) What about Product Placement? - Problems in agency paradise! - Need Eyeballs! New publishers needed! - How it works now! - How @ransbottyn is using it! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  69. 69. Everyone will be a publisher? You just need a lot of eyeballs!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingNeed Eyeballs! New publishers needed! by @ransbottyn
  70. 70. @ransbottyns Experiment: Social Media Product Placement IV) What about Product Placement? - Problems in agency paradise! - Need Eyeballs! New publishers needed! - How it works now! - How @ransbottyn is using it! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  71. 71. Everyone knows Product Placement on TV? Nobody realises product placement is possible on Social Media!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  72. 72. Social Media Product Placement has been done before? by Kim Kardashian and Paris Hilton!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  73. 73. Right column are the ads? Left column is authenticity!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  74. 74. Social Media Marketing in 2013 will be?  About contributors!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  75. 75. Social Media Marketing in 2013 will be?  About influencers!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  76. 76. Social Media Marketing in 2013 will be?  About ambassadors!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  77. 77. Brands will spend less money in "classic" ads? They will go for advertorials: opinion & thought leadership, the ambassadors!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  78. 78. What are the pros of #SocMedPP? - Authenticity - Same message, different package - Tone of Voice - Peers trustworthy - Relevance - Subtlety (non commercial power) What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  79. 79. What are the cons of #SocMedPP? - Credibility risk for the brand & wrong association - Liability - Authenticity fail (if you dont believe it, dont post it!)What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  80. 80. @ransbottyns Experiment: Social Media Product Placement IV) What about Product Placement? - The Old Marketing 2.0! - Problems in agency paradise! - Need Eyeballs! New publishers needed! - How it works now! - How @ransbottyn is using it! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  81. 81. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  82. 82. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  83. 83. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  84. 84. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  85. 85. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  86. 86. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  87. 87. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  88. 88. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  89. 89. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  90. 90. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  91. 91. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  92. 92. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  93. 93. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  94. 94. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  95. 95. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  96. 96. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  97. 97. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  98. 98. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  99. 99. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  100. 100. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  101. 101. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  102. 102. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  103. 103. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  104. 104. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  105. 105. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  106. 106. What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  107. 107. My presentation is almost finished... time to go to bed... in my sponsored Hotel? Step 1: you look at booking.com for the best review!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  108. 108. Step 2: you give a call to the 2nd best hotel for their best price! You ask for the Marketing Respresentative ... and ask for a discount in return for visibility!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  109. 109. Step 3: you email the 2nd best hotel to explain the #SocMedPP-deal and ask for confirmation! And forward the discounted offer to your preferred hotel!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  110. 110. Step 4: tweet your next meeting you will be a little later And get a confirmation of the preferred hotel you can stay for free because you used their competition as leverage!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  111. 111. Step 5: deliver & give the brand their promised exposure! This is how to get your suite for free in 15 minutes!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  112. 112. Before we finish... What about a last Sales Pitch?What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  113. 113. @Efteling? Product Placement? Title Text Title TextWhat about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  114. 114. @Efteling? Product Placement?What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  115. 115. I need the followers, so contact me! @ransbottyn blog.ransbottyn.com fb.com/ransbottyn about.me/ransbottyn fb.com/CainRansbottyn storify.com/ransbottyn instagram.com/ransbottyn slideshare.net/ransbottyn linkedin.com/in/ransbottyn foursquare.com/ransbottyn cain@ransbottyn.comQ&A? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingShoot! by @ransbottyn
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