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#Smc040 @ransbottyn's Experiment: Social Media Product Placement
 

#Smc040 @ransbottyn's Experiment: Social Media Product Placement

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A good example was the provoking presentation by Cain Ransbottyn (@ransbottyn), famous in Belgium because his life is a ‘soap on social media’ which is well sponsored using product placement. With ...

A good example was the provoking presentation by Cain Ransbottyn (@ransbottyn), famous in Belgium because his life is a ‘soap on social media’ which is well sponsored using product placement. With 85,000 followers on Twitter he is sure that each message he ‘dumps’ there is picked up one way or the other – and it doesn’t matter what way! His lifestyle is covered by his activities in social media, which usually are well planned and analysed. Of course there are many tricks and it is up to you if you like to use ‘white hat’ or ‘black hat’…

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#Smc040 @ransbottyn's Experiment: Social Media Product Placement #Smc040 @ransbottyn's Experiment: Social Media Product Placement Presentation Transcript

  • @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing
  • @ransbottyns Experiment: Social Media Product Placement I) Whos @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • @ransbottyn on twitter? The Social Guy!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  • facebook.com/ransbottyn facebook.com/CainRansbottynWhos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  • LinkedIn.com/in/ransbottyn The Network Guy!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  • ransbottyn.com The Product Placer!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  • I drive too fast? The Marketing Guy!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  • Me and my BMW M5? The Cowboy!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  • Babes in a datacenter? The Nerd!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  • Body Hacker? Cain.be? The Role Model!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  • SlideShare.net/ransbottyn The Evangelist!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  • Customer loyalty? The Pimp!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet me google that for you! by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement I) Whos @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • How it used to be: revenge of the nerds? Nerds became millionaires!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingFrom outcast to millionaire! by @ransbottyn
  • How it is today: the outcasts are taking over? arrogant & selfish pricks will become the new millionaires!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingFrom outcast to millionaire! by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement I) Whos @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • RealROOT (1998) ? Pan-europe internet network company providing co-location services to high-traffic ranked websites!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingMy CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement I) Whos @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • Thisislive.com (2003) ? My first steps in “the online adult entertainment”!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingMy CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  • Talking about “bad reputation management”? But a lot of visitors though... The start of guerilla marketing!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingMy CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement I) Whos @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • Zattevrienden.be (2005) ? Running number one entertainment website in Belgium!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingMy CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  • How can you get the attention? Let’s blend a brand new iPhone 3G!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingMy CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement I) Whos @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • ZatteVrienden sold to ThinkMedia (2009) ? Clint.be was born!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingMy CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement I) Whos @ransbottyn? - Let me google that for you! - From outcast to millionaire! - My CV @ LinkedIn.com/in/ransbottyn - from a nerd - to a pimp - getting the attention, being a cowboy and a whore - to become a publisher & claim Robin Hood-status - to end up as a Social Media Evangelist @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • The Other Agency to the rescue (2012) ? Featured on SlideShare Homepage!Whos @ransbottyn? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingMy CV @ LinkedIn.com/in/ransbottyn by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • The Old Me?Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing#SocialWeightExperiment - cain.be by @ransbottyn
  • The New Me!Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing#SocialWeightExperiment - cain.be by @ransbottyn
  • What’s so Social about the Weight? Public Accountability!Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing#SocialWeightExperiment - cain.be by @ransbottyn
  • Sharing is caring? Food Photography as weight loss program!Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing#SocialWeightExperiment - cain.be by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • How to lose 1661 followers in an hour? Publish a racist Tweet!Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing“zwarte piet” by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • How to gain 400 followers in less then an hour? Pretend to be a popular news anchor!Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet’s fake Emmanuel Rottey! by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • From speeding to a marketing campaign? Guerilla Marketing!Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing#GoForZero Guerilla-marketing! by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • How to get new followers? Send them flowers!Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingLet’s buy some followers... or bribe them! by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement II) Which Experiments? - #SocialWeightExperiment - cain.be - "Zwarte Piet" - Let’s fake Emmanuel Rottey! - #GoForZero Guerilla-marketing! - Let’s buy some followers... or bribe them! - Lidl Experiment @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • If a brand promises you food in return for a hashtag? Abuse your twitter power... and boost it from 500 to 10000 packages!Which Experiments? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing#Lidl Experiment by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement II) Which Experiments? Bonus: keywords chosen by the audience in real-time! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement III) What about Social Media? - Privacy is for Losers! - From Zero… (Cowboy Cain / Robin Hood) - ...To Hero (Social Media Evangelist) - ... and still a nerd! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • There is no digital privacy? Only physical privacy remains... or let’s hope so!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingPrivacy is for Losers! by @ransbottyn
  • You put your life online? Once you leave high school, your privacy ends!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingPrivacy is for Losers! by @ransbottyn
  • Telecom data Fail! All huge telecom operators are selling your data to marketeers as a service!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingPrivacy is for Losers! by @ransbottyn
  • Exif data Fail? Most of public pictures still contain geolocation data!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingPrivacy is for Losers! by @ransbottyn
  • Facebook Tagging Fail? If you like it or not, but you will be tagged by your friends eventually!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingPrivacy is for Losers! by @ransbottyn
  • People share everything? Even when they had sex!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingPrivacy is for Losers! by @ransbottyn
  • If we can’t stop it? We use it in our benefit!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingPrivacy is for Losers! by @ransbottyn
  • My life is public? I share everything on my Social Media Timeline!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingPrivacy is for Losers! by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement III) What about Social Media? - Privacy is for Losers! - From Zero… (Cowboy Cain / Robin Hood) - ...To Hero (Social Media Evangelist) - ... and still a nerd! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • Where to start? Act like a real cowboy, buy them... Become a Robin Hood, bribe them!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingFrom Zero… (Cowboy Cain / Robin Hood) by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement III) What about Social Media? - Privacy is for Losers! - From Zero… (Cowboy Cain / Robin Hood) - ...To Hero (Social Media Evangelist) - ... and still a nerd! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • But you can’t buy respect? Shock, Impress, Inspire, Engage... and Convince! Claim your respect!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing...To Hero (Social Media Evangelist) by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement III) What about Social Media? - Privacy is for Losers! - From Zero… (Cowboy Cain / Robin Hood) - ...To Hero (Social Media Evangelist) - ... and still a nerd! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • SocMed Conversation Management is a full time job? Use the right tools on the right time!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing... and still a nerd! by @ransbottyn
  • Nerd Alert: “How to get 25+ followers in your car?” Step 1: Look for a Trending Topic and Tweet about it!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing... and still a nerd! by @ransbottyn
  • Nerd Alert: “How to get 25+ followers in your car?” Step 2: Follow a few talking about the topic!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing... and still a nerd! by @ransbottyn
  • Nerd Alert: “How to get 25+ followers in your car?” Step 3: you have your followers, but watch the road!What about Social Media? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing... and still a nerd! by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement IV) What about Product Placement? - Problems in agency paradise! - Need Eyeballs! New publishers needed! - How it works now! - How @ransbottyn is using it! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • Banner Ads on websites are dead? Advertising formats as we know them are blind spots... People no longer click on it!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingProblems in agency paradise! by @ransbottyn
  • CPM Ad prices are dropping - Wheres the money? Media Agencies need an extra revenue stream!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingProblems in agency paradise! by @ransbottyn
  • Agencies cannot make enough margin by selling Facebook Ads or Promoted Tweets? No longer viable business and too low margin (<15%) !What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingProblems in agency paradise! by @ransbottyn
  • Agencies need to come up with something new? Product Placement on The Social Timeline!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingProblems in agency paradise! by @ransbottyn
  • Agencies also have to find new publishers? Agencies will become Social Media Content Brokers The new website: Social Media Profiles and Fan Pages!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingProblems in agency paradise! by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement IV) What about Product Placement? - Problems in agency paradise! - Need Eyeballs! New publishers needed! - How it works now! - How @ransbottyn is using it! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • Everyone will be a publisher? You just need a lot of eyeballs!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingNeed Eyeballs! New publishers needed! by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement IV) What about Product Placement? - Problems in agency paradise! - Need Eyeballs! New publishers needed! - How it works now! - How @ransbottyn is using it! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • Everyone knows Product Placement on TV? Nobody realises product placement is possible on Social Media!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  • Social Media Product Placement has been done before? by Kim Kardashian and Paris Hilton!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  • Right column are the ads? Left column is authenticity!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  • Social Media Marketing in 2013 will be?  About contributors!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  • Social Media Marketing in 2013 will be?  About influencers!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  • Social Media Marketing in 2013 will be?  About ambassadors!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  • Brands will spend less money in "classic" ads? They will go for advertorials: opinion & thought leadership, the ambassadors!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  • What are the pros of #SocMedPP? - Authenticity - Same message, different package - Tone of Voice - Peers trustworthy - Relevance - Subtlety (non commercial power) What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  • What are the cons of #SocMedPP? - Credibility risk for the brand & wrong association - Liability - Authenticity fail (if you dont believe it, dont post it!)What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow it works now! by @ransbottyn
  • @ransbottyns Experiment: Social Media Product Placement IV) What about Product Placement? - The Old Marketing 2.0! - Problems in agency paradise! - Need Eyeballs! New publishers needed! - How it works now! - How @ransbottyn is using it! @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketing by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • My presentation is almost finished... time to go to bed... in my sponsored Hotel? Step 1: you look at booking.com for the best review!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • Step 2: you give a call to the 2nd best hotel for their best price! You ask for the Marketing Respresentative ... and ask for a discount in return for visibility!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • Step 3: you email the 2nd best hotel to explain the #SocMedPP-deal and ask for confirmation! And forward the discounted offer to your preferred hotel!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • Step 4: tweet your next meeting you will be a little later And get a confirmation of the preferred hotel you can stay for free because you used their competition as leverage!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • Step 5: deliver & give the brand their promised exposure! This is how to get your suite for free in 15 minutes!What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • Before we finish... What about a last Sales Pitch?What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • @Efteling? Product Placement? Title Text Title TextWhat about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • @Efteling? Product Placement?What about Product Placement? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingHow @ransbottyn is using it! by @ransbottyn
  • I need the followers, so contact me! @ransbottyn blog.ransbottyn.com fb.com/ransbottyn about.me/ransbottyn fb.com/CainRansbottyn storify.com/ransbottyn instagram.com/ransbottyn slideshare.net/ransbottyn linkedin.com/in/ransbottyn foursquare.com/ransbottyn cain@ransbottyn.comQ&A? @ransbottyns Experiment: Social Media Product Placement From Zero to Hero… @SMC040 - Editie februari 2013 – Influencer marketingShoot! by @ransbottyn