Searching for Results Hamlet Batista

Topics Survey Problems Possible Solutions My Winning Formula The “Brand Hijacker” Technique Link Opportunities Viral Link Building How to scale your SEO efforts

Survey Problems

Possible Solutions

My Winning Formula

The “Brand Hijacker” Technique

Link Opportunities

Viral Link Building

How to scale your SEO efforts

Survey Problems No Traffic No Sales No $Money$ No Clue!

No Traffic

No Sales

No $Money$

No Clue!

Possible Solutions Pay for Ads Banners, PPC, Newsletters, etc. Exchange words for traffic Affiliate marketing Article marketing Search Engine Optimization (SEO)

Pay for Ads

Banners, PPC, Newsletters, etc.

Exchange words for traffic

Affiliate marketing

Article marketing

Search Engine Optimization (SEO)

The PR of the Web SEO is the PR of the Web Traditional media Journalists are the gatekeepers of information Digital media Search engines and publishers are the gatekeepers of information

SEO is the PR of the Web

Traditional media

Journalists are the gatekeepers of information

Digital media

Search engines and publishers are the gatekeepers of information

Winning Formula

What is Successful Content? Content that can… Persuade prospects to take action Encourage publishers to provide links Ease the path to search engine crawlers

Content that can…

Persuade prospects to take action

Encourage publishers to provide links

Ease the path to search engine crawlers

Successful Traffic

Informational Searchers Target desperate buyers Searchers looking for “weight loss”, “disaster discovery” Lead them to lead/e-mail capture forms Provide valuable incentives: free reports, audio interviews, etc.

Target desperate buyers

Searchers looking for “weight loss”, “disaster discovery”

Lead them to lead/e-mail capture forms

Provide valuable incentives: free reports, audio interviews, etc.

Transactional Searchers Searchers looking for “download weight loss guide” Lead them to sales letters Provide proof of results: testimonials, case studies, etc. Provide reasons to buy NOW The quick $money$ is on these searchers

Searchers looking for “download weight loss guide”

Lead them to sales letters

Provide proof of results: testimonials, case studies, etc.

Provide reasons to buy NOW

The quick $money$ is on these searchers

Navigational Searchers Searchers looking for a specific brand “fat loss 4 idiots” These are the highest converting keywords Less competition and more profits

Searchers looking for a specific brand “fat loss 4 idiots”

These are the highest converting keywords

Less competition and more profits

The Brand “Hijacker” Technique

The Brand “Hijacker” Technique

The Brand “Hijacker” Technique

The Brand “Hijacker” Technique

Link Opportunities

Viral Link Building Quid Pro Quo Need lots of links? Give something valuable away!

Quid Pro Quo

Need lots of links?

Give something valuable away!

Give Away Content

Give Away Badges

Give Away Widgets

Give Away Tools

Need More ideas?

Scale Your Efforts Create mind/process maps Automate repetitive tasks Delegate time consuming tasks

Create mind/process maps

Automate repetitive tasks

Delegate time consuming tasks

My SEO Mind Map

My SEO Tool 

My Outsourcing Place

Q & A Please leave your comments about the presentation on the blog http://hamletbatista.com For more information about the RankSense SEO software suite visit http://www.ranksense.com (Free 30 day trial now available)

Please leave your comments about the presentation on the blog http://hamletbatista.com

For more information about the RankSense SEO software suite visit http://www.ranksense.com (Free 30 day trial now available)