The act or practice of calling public attention to one's product, service, need, etc. Advertising Different forms of Advertising “ In the United States alone about 6,000 advertising agencies help create and place advertisements in a variety of media, including newspapers, television, direct mail, radio, magazines, the internet, and outdoor signs. Advertising is so commonplace in the United States that an average person may encounter from 500 to 1,000 advertisements in a single day, according to some estimates.” - http://encarta.msn.com/encyclopedia_761564279/Advertising.html
Advertising is art because: There are multiple designers working to create the advertisment and designers who design the product being advertised. Examples: Graphic designers creating logos and ad layout. Industrial designers who design the product
Concepts of Advertising <ul><li>To sell a product. </li></ul><ul><li>To catch the viewer’s eye and appeal </li></ul><ul><li>to the viewer. </li></ul><ul><li>To reach a “Target Audience.” (A target audience </li></ul><ul><li>is who the company is selling to) </li></ul><ul><li>You as the viewer of the advertisement have </li></ul><ul><li>the choice to view it or not. </li></ul>
Your Assignment <ul><li>Brainstorm a product to design , create concept </li></ul><ul><li>sketches, a logo, and a set of advertisements. </li></ul>Think of: Who is my target audience ? What will my logo look like? What will be slogan or sales pitch be?
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