Advertising Project Introduction <ul><li>Worth 80 pts . </li></ul><ul><li>-Choose your side: Will you create an advertisement or parody an one? </li></ul><ul><li>Design a product and an advertisement, choose a technique/hook to sell your product. </li></ul><ul><li>Create your own advertisement that parodies the ad </li></ul><ul><li>you chose AND addresses the ad “hook.” And shows </li></ul><ul><li>the TRUTH behind the ad. </li></ul><ul><li>Having good composition </li></ul>
<ul><li>How you will be graded </li></ul><ul><li>80 pts Total: </li></ul><ul><li>20pts- planning design/writing ideas on paper </li></ul><ul><li>20 pts- Effectively addressing hook in ad/parody </li></ul><ul><li>20 pts- Good composition/design </li></ul><ul><li>20 pts- Creativity/completion </li></ul>
The MEDIUM you will be using to complete this project is mixed media, so it’s up to you to figure out how you’ll complete the assignment. Collage, Tracing-letters/images, drawing, paint markers, photo, and so on. The size of your piece will be 9”x12”.
But first, there will be a lesson on Composition and Design . Composition- The term composition means 'putting together,' (the placement and arrangement of elements) and can apply to any work of art, from music to writing, that is arranged or put together using conscious thought. In graphic design and desktop publishing, composition is commonly referred to as page layout.
If you look at the images that show good composition, notice that Art Elements and Principles are being used to create such compositions. For example, the use of line, shapes, value, colors, forms, movement, pattern Repetition, etc. And the FOCUS is NOT directly In the middle. Things are cropped, offset, tilted and so on.
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