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SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
SMX East - Eli Feldblum - Google instant presentation
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SMX East - Eli Feldblum - Google instant presentation

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This is a copy of the presentation Eli Feldblum begin_of_the_skype_highlighting     end_of_the_skype_highlighting gave at SMX East on the "Google Instant's Impact On SEO & User Behavior" panel

This is a copy of the presentation Eli Feldblum begin_of_the_skype_highlighting     end_of_the_skype_highlighting gave at SMX East on the "Google Instant's Impact On SEO & User Behavior" panel

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  • 1. RANKABOVE<br />The SEO Effects<br />Of Google Instant<br />October 2010<br />
  • 2. Our Mission<br />What instant changed?<br /><ul><li> Less Space on SERP
  • 3. Long-Tail Keyword Compression
  • 4. Rich Media Rules
  • 5. The Prude Paradox</li></li></ul><li>Our Mission<br />Less SERP Space<br />Depending on screen size, searchers using Google Instant see between 2 and 5 organic results, instead of the 4 to 7 results seen without Instant.<br />
  • 6. Our Mission<br />What I Thought…<br />
  • 7. Our Mission<br />What actually happened<br />
  • 8. Our Mission<br />What actually happened<br />
  • 9. Our Mission<br />Long Tail Compression<br />Because Google Instant focuses the user’s attention on more popular search phrases, by suggesting them and showing their results, less users use more obscure phrases.<br />
  • 10. Our Mission<br />How will it affect you?<br />If your company sold iPod Car Adapters, but ranked for a lesser-used phrase, like “iPod Car Cables,” it is unlikely that a searcher using Instant would get to that search.<br />
  • 11. Our Mission<br />Long tail data<br />Traffic<br />Keywords<br />
  • 12. Our Mission<br />Rich media engagement<br />Google Instant offers sites the opportunity to present content to users mid-search. Dynamic rich-media content, like video content with thumbnails, will greatly appeal to users and capture them before they complete their original intended search.<br />
  • 13. Our Mission<br />Rich media rules!<br />Video up 28% across the board!<br />
  • 14. Our Mission<br />Prude paradox<br />Even with SafeSearch turned off, Google Instant will not show suggestions for adult terms. Prudes. But for some reason, that makes traffic from mature phrases for non-adult sites, um, rise. Take a look at this.<br />
  • 15. Our Mission<br />Prude paradox<br />33% Increase!<br />SEX!<br />SEX<br />Traffic from mature keywords grew 20%. Traffic from keywords with the term “sex” shot up 33%<br />
  • 16. Our Mission<br />Why?<br />Once a user starts typing a word or phrase that Google thinks is going bad, it informs the user to “Press Enter to Search.” I think users might be finishing searches prematurely (I’ll stop now), and ending up on Safe for Work sites.<br />
  • 17. Our Mission<br />What Else?<br /><ul><li> More Competition for Head Keywords
  • 18. Better Keyword Research
  • 19. PPC Costs Might Rise</li></li></ul><li>Our Mission<br />What should you do?<br /><ul><li> Investigate how your traffic has changed
  • 20. Research keywords using Drive
  • 21. Drop low-popularity terms that stopped driving traffic
  • 22. Focus on head keywords
  • 23. Move Page 2 results to Page 1
  • 24. Check on your PPC campaigns
  • 25. Add and optimize rich media content
  • 26. Can you rank for “mature” keywords?
  • 27. Stay tuned for more changes as adoption grows</li></li></ul><li>Our Mission<br />The Data<br /><ul><li> 3 Weeks Pre/Post Google Instant
  • 28. 10 Sites
  • 29. 60MM+ Hits from SEO
  • 30. 850K+ Keywords Driving Traffic
  • 31. 10,000+ Tracked Positions</li></li></ul><li>Our Mission<br />The caveat<br /><ul><li> It hasn’t even been a month
  • 32. We’re still collecting data
  • 33. Adoption is not universal
  • 34. Changes, like keyboard navigation, will continue to effect the data</li></li></ul><li>Our Mission<br />Want to know more?<br />Visit rankabove.com/instant.php<br />Email me at eli@rankabove.com<br />

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