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YouSendIt - Freemium Summit East 2010 - Ranjith Kumaran
YouSendIt - Freemium Summit East 2010 - Ranjith Kumaran
YouSendIt - Freemium Summit East 2010 - Ranjith Kumaran
YouSendIt - Freemium Summit East 2010 - Ranjith Kumaran
YouSendIt - Freemium Summit East 2010 - Ranjith Kumaran
YouSendIt - Freemium Summit East 2010 - Ranjith Kumaran
YouSendIt - Freemium Summit East 2010 - Ranjith Kumaran
YouSendIt - Freemium Summit East 2010 - Ranjith Kumaran
YouSendIt - Freemium Summit East 2010 - Ranjith Kumaran
YouSendIt - Freemium Summit East 2010 - Ranjith Kumaran
YouSendIt - Freemium Summit East 2010 - Ranjith Kumaran
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YouSendIt - Freemium Summit East 2010 - Ranjith Kumaran

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Freemium 301 - Understanding the Data to Drive Growth …

Freemium 301 - Understanding the Data to Drive Growth

Data analysis is a core competency for any successful freemium business. What types of things are successful freemium companies measuring and monitoring? How are they using this data to grow their businesses? Our closing speaker will share some detailed insights on how they use data to better understand their customer base.

Published in: Business, News & Politics
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Transcript

  • 1. Freemium 301 How I learned to love freemium @ranjithkumaran
  • 2. Why should you listen to me?
  • 3. YouSendIt’s freemium model(s)
  • 4. Lifetime subscription revenue per registered user Registered User Cohort (month registered)
  • 5. Total subscription revenue by month Month (in business)
  • 6. Lifetime value of registered user by month Source: Adams Street Partners (analysis of YouSendIt’s subscription business)
  • 7. Pay-per-use trends
  • 8. Enterprise sales over top of free usage
  • 9. Freemium sales in enterprise
  • 10. Why I love freemium
  • 11. @ranjithkumaran

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