Gillette Mach 3 / Aladdin        Presented by:         ( Team Tata )        Ranjit Achary        Ankit Gindoria
Why Gillette Mach 3                Why Aladdin• Identified with the product      • Identified with him• Daily use         ...
Brand Recall• Every time people see Aladdin, they would  see lucky guy who gets the princess ,the  person every guy wants ...
Brand Personality         Gillette (features)          Aladdin (traits)•   Safety razor                   • Peace loving• ...
STPSegmenting            Targeting           Positioning• Age: 15 n above     • Product           •Economical• Gender: mal...
Promotional Strategies• Free razors in colleges, malls, offices, etc.• Organizing an annual event to find the Gillette  Al...
THANKYOU…!!!
Brand Personality Alladin endorse Gillette Mach3
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Brand Personality Alladin endorse Gillette Mach3

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comparative study of brand with a personality; eg if aladdin endorsed gillette mach3, recall, comparing product and celebrity characteristics

Published in: Business, Technology
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Brand Personality Alladin endorse Gillette Mach3

  1. 1. Gillette Mach 3 / Aladdin Presented by: ( Team Tata ) Ranjit Achary Ankit Gindoria
  2. 2. Why Gillette Mach 3 Why Aladdin• Identified with the product • Identified with him• Daily use • A ordinary boy/man• Every man has to shave once in falls in love with a a while princess• It’s got a wide customer base • If not genie, then• Mass production and appeal Gillette can help him make a great impression • Cleaned shaved, smart good looking after use
  3. 3. Brand Recall• Every time people see Aladdin, they would see lucky guy who gets the princess ,the person every guy wants to be.• They would relate to him and the Gillette ad promotions.• You can get lucky in life and love
  4. 4. Brand Personality Gillette (features) Aladdin (traits)• Safety razor • Peace loving• Less pressure to skin • Soft and kind• Fewer strokes needed hearted• Reduces skin irritation • Fast and prompt• Expensive, then other razors • Cool and pleasing• Sleek design nature• sharpness • Different ,than other people • Lean, slim, fit • Sharp wit
  5. 5. STPSegmenting Targeting Positioning• Age: 15 n above • Product •Economical• Gender: male specialization •Safety product (female) •Innovative• Income grp: product lower middle, M1 M2 M3 •Long lasting upper middle n high P1• Lifestyle: looks, P2 hygiene n safety oriented P3• Personality: Ambitious, smart• Loyalty status: Absolute
  6. 6. Promotional Strategies• Free razors in colleges, malls, offices, etc.• Organizing an annual event to find the Gillette Aladdin and Gillette Jasmine of the year• Limited Edition Fashion Calendars with Aladdin and jasmine• Photo shoots and Ads
  7. 7. THANKYOU…!!!

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