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An advertising professional with over 11 years of Work Experience in Operations and General Management, Business Solutions, Strategic Planning, Teambuilding and Leadership. Also bestowed my services …

An advertising professional with over 11 years of Work Experience in Operations and General Management, Business Solutions, Strategic Planning, Teambuilding and Leadership. Also bestowed my services into Account Management, Marketing Solutions, Operations and Business Development, offering the full gamut of Activities related to All on ground Marketing and Media Solutions that include BTL, Events, Sales Promotion, Creative Concepts, Fulfillment Services etc.

Interested in developing consumer insights and emphasized on creating a focused communication strategy.
Developed, Organized, Handled and Executed all the Business related and required Assignments across Various parts of India.

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  • 1. MY
    STRATEGIC
    PROFILE
    Mobile : +91 991 6815 082
    Email Id. – ranjeetronin@gmail.com
  • 2. PROFESSIONAL SYNOPSIS
    An advertising professional with over 11 years of Work Experience in Operations and General Management, Business Solutions, Strategic Planning, Teambuilding and Leadership. Also bestowed my services into Account Management, Marketing Solutions, Operations and Business Development, offering the full gamut of Activities related to All on ground Marketing and Media Solutions that include BTL, Events, Sales Promotion, Creative Concepts, Fulfillment Services etc.
    Interested in developing consumer insights and emphasized on creating a focused communication strategy.
    Developed, Organized, Handled and Executed all the Business related and required Assignments across Various parts of India.
  • 3. ABOUT MYSELF
    • 11 enriching years of work experience
    • 4. Fully fledged professional in Advertising, Business Development, Account Management, Market Research Services, Marketing and Communications and also Media Solutions.
    • 5. An expertise in Events and PR.
    • 6. A well qualified hardcore, hardworking and dedicated professional with the best Leadership Qualities.
    • 7. Represented offices in Delhi, Bangalore, Mumbai, Hyderabad, Kolkata, Chennai and Cochin.
    • 8. Robust Client base, across domains.
    • 9. Worked for one of the top 100 agencies in India (11th A&M Report)
    • 10. Interested in developing consumer insights
    • 11. Worked for the Company which won the Best and the most National and International Awards.
    • 12. One major Project designed and handled by me is nominated towards the WOW Awards this year.
  • MY APPROACH
    Inspiration and Innovation to add Value
    Creating new Consumer trends and ensuring Consumer Loyalty
    Understanding the market place
    Applying strategic marketing process to develop the Competitive Edge
    Out-of-the-Box thinking
    Providing strong and steady Marketing plans to the clients
    Integration of technology with thoughts that spell results
  • 13. CREATING WINNERS
    A PARADIGM SHIFT
    A Strong Belief in Work is
    Customer Sharenot Market share
    Customer delightingnot just Customer satisfaction
    Multiple Channel Marketingnot just single Channel Marketing
    Integrated Communicationsnot just Advertising and Sales Promotions.
  • 14. MY OBJECTIVE
    ENDORSE
    CONNECT
    PRACTICE
    GAUGE
    ACHIEVE
  • 15. HONED SERVICES
    AdvertisingPress, TV,Radio,Outdoor
    PromotionCustomer Contact,Road Shows
    BIG
    Public RelationsRelationship
    Building
    New
    Age MediumMultimedia,Website
    IDEA
    Marketing Research,Marketing,Direct Marketing
  • 16. MY OTHER SERVICES
    • Campaign Strategy & Designing
    • 17. Execution Across Rich Media & Mobile
    • 18. Social Media Marketing
    Digital
    • Direct & Consumer Promotions
    • 19. Trade Promotions
    • 20. Road Shows
    • 21. Product Launches
    B2C
    • Database & List Management
    • 22. Campaign Planning & Execution
    • 23. Direct Marketing
    • 24. Telecalling
    • 25. Response Management
    • 26. Online Marketing
    • 27. Marketing Collateral Design
    • 28. Event Production
    • 29. CRM
    B2B
  • 30. MY WIDESPREAD DELIVERABLE SERVICES
    Signature Events
    School Contact Program
    Product and Press Launches
    Mall Activation
    Dealer and Sales Conference
    Road Shows
    Resident Conferences
    College Contact Program
    Television Production
    Customized Brand Activation
    Award Ceremonies
    Retail Activation
    Concerts
    Seminars
    Artist Management
    Contest Management
    Exhibition and Expos
    Loyalty Programs
    Audio Visuals
    Direct Mailers
    Merchandising TT /MT
    Rural Activation
  • 31. OTHER COMPREHENSIVE SERVICES
    • Corporate Identity: Brand Name, Brand Identity, Positioning, Logo, Stationery, Brand Template, Brand Manual.
    • 32. Marketing Collateral: PPTs, Brochures, Posters, Direct Mailers, Case Studies, Whitepapers, User-Manuals, Adaptations.
    • 33. Advertising: Print, Television, Radio, Outdoor, Web.
    • 34. Merchandizing: T-Shirts, Caps, Stickers, Mugs, Calendars, Mouse Pads, Bags, Invitations.
    • 35. Web Designing: Website Design and Development, Banner Ads.
    • 36. Research: Pre/Post Product Launch Studies, Pre/Post Communication Tests, Consumer Satisfaction Surveys, Consumer Insight and Trends.
    • 37. Specialized Services: POPs, Photography, Exhibition Design, Event Backdrops, Window Displays, Backlit Displays, Package Design, Adaptations.
  • PROFESSIONAL ACHIEVEMENTS
  • 38. PRESENT - PROFESSIONAL ACHIEVEMENTS
    Successfully Planned, Developed Business and Executed one of the Biggest Event Ever for Dell at Ramoji Film City, Hyderabad for 3 days for the Sales force Team who were from different Geographical Areas across India and Abroad. The Event was about DELL FIELD REDINESS SEMINAR ( A seminar for The Sales Team’s Earlier Achievements and to the Achieve Future accomplishments ). The Event was called GO BEYOND – Beyond is where we begin. The Theme was presented to Dell by us since Dell has been No 1 for 3 years and after Achieving the No 1 position they had Repeated the FRS Event with the theme called LETS DO IT AGAIN… Therefore we changed the Idea and mentality of the Entire Sales force to Go Beyond being No 1.
    The Event was a very Successful, motivational and a result oriented one.
  • 39. PRESENT - PROFESSIONAL ACHIEVEMENTS
    Successfully Planned, Developed Business and Executed one of the Best Event Ever for Dell in 3 Cities – Delhi at the TheLeela Hotel – Kempinski, Bangalore at THE ITC Royal Gardenia and Chennai at The ITC Park Sheraton. The Event was about DELL FLUIDIZE STORAGE SERIES OF EVENTS.
    We had invited the main Decision Makers from Various Big Companies and had Educated and Influenced them about the Dell’s Right Storage at the Right Time at the Right Cost.
    Also we had another Event about Dell’s Storage Capacities at their R & D Centre at Baghmane Tech Park, Bangalore
    The Event was a very Successful, motivational and a result oriented one.
  • 40. PRESENT - PROFESSIONAL ACHIEVEMENTS
    Successfully Planned, Developed Business and Executed one of the Best Experience Centre in Chennai. The Project is still ongoing.
    Also we had designed various stalls for Forum Nokia at May Convention Centers.
    Successfully Planned and Organized Various Seminars and Press Conference for EMC in Mumbai, Bangalore and Chennai.
    Successfully Planned and Organized the Merchandizing activity for Bausch and Lomb by Installing Electronic Scrollers in 600 Outlets in Bangalore and Hyderabad. The Project is still ongoing
  • 41. PROFESSIONAL ACHIEVEMENTS
    • SRM UNIVERESITIY’S @ DAINIK JAGRANS INDIA’S MASTERMIND 2010Successfully planned, proposed, organized and Executed one of the Best QUIZ program ever presented by SRM University and DainikJagran ( A leading No. 1 Daily) for the Lead Generation. across North India.
    • 42. DBOI – DEUTSCHE BANK OF INDIASuccessfully planned, proposed, organized and Executed one of the Best Annual Day Event for DBOI’s Employees.
    • 43. MICROSOFT CORPORATION (INDIA) PVT. LTD. - HARDWARESuccessfully enhanced and executed a result oriented campaign for Microsoft Corporation (India) Pvt. Ltd. Across all Metros.
    • 44. NESTLE INDIA LTD.Activity Brief : Organized an interactive Campaign to Promote the Slim Products of Nestle India Ltd (i.e. Nestle Slim Milk, Dahi and Yoghurt) covering more than Top 500 Hospitals in each City across Bangalore, Hyderabad and Chennai.
  • PROFESSIONAL ACHIEVEMENTS
    • BRITANNIA INDUSTRIES LTD. – TREAT CHOCÓ DECKER (CHOCOLATES) Successfully signed, completed the launch and Promotional Activity of Britannia Treat Chocó Decker with a team of more than Fifty five Promoters at Bangalore and Fifty Promoters at Hyderabad for Two Months
    • 45. BRITANNIA INDUSTRIES LTD. - BISCUITS Successful signed towards Merchandising Activity (Modern and Traditional Trade) for Britannia Biscuits
    • 46. BRITANNIA INDUSTRIES LTD. – TONNED MILK Successful signed towards Merchandising Activity (Modern and Traditional Trade) for Britannia Dairy Products
    • 47. ITC FOODS LTD.Successfully signed and completed the launch and Promotional Activity of ITC Sun feast Pasta (Food Division) for Two Months across all Metros.
    • 48. NIIT UNIQUA (AN NIIT – GENPACT VENTURE) Activity Brief : Successfully Signed organized a Selection Bay and FOS Team across Bangalore and Hyderabad
  • EARLIER ACHIEVEMENTS
    • ISROSuccessful in submitting tender bid and achieved Empanelment.
    • 49. HDFC BANK LTD.Successfully signed up for Outdoor Media activities. 
    • 50. HERO HONDA MOTORS LTD.Successfully managed Multi dealer Ad campaigns.  
    • 51. BOUNCE SALON Launched an International Salon and Spa for men and women and supported its multiple franchises by brand building and increased in foot fall. 
    • 52. COSMO SPA – LOUNGES PVT. LTD. Successfully re-launched ‘Cosmo’ a Lounge and coined it baseline as “Geography cannot Change History”.
    • 53. KARNATAKA KALEIDOSCOPE - EVENTS TO PROMOTE GOVT OF KARNATAKA. DEPT OF TOURISMOrganized the most spectacular event which included Great Cine artistes and many VIP’S
  • ACADEMIC QUALIFICATION
    • Graduate Diploma in Event Management from IIEM
    • 54. Diploma in Creative Concepts from Auguilar Career International
    • 55. Advanced Diploma in Software Engineering from Aptech India Ltd
    • 56. HDSE – Aptech India Ltd
    • 57. Bachelors Degree in Commerce - B.Com from First Grade College
    • 58. D.F.Phg. – Diploma in Fashion Photography from Bangalore Institute of Photography
    • 59. Indian Certificate of Secondary Education from
    St. Germain High School
  • 60. COMPUTER SKILLS
    • Operating System – Windows XP, Vista, Others
    • 61. MS Office – MS Word, Excel, Power point, Outlook Express, Etc
     
    • Designing Tools – Adobe Photoshop, Corel Draw.
  • WORK EXPERIENCE SUMMARY
    COMPANY
    DOMAIN
    141 Sercon
    ( A WPP Company)
    Group Account Manager
    BD | Operations.
    South and West
    Jagran Solutions
    ( A Unit of JPL)
    Group Account Manager
    Finedge India Pvt. Ltd
    Sr. BDM – South Head
    Xebec Communications Pvt Ltd.
    Sr. Manager – Client Servicing / BD
    Focus Next Communications
    Entrepreneur & Owner
    Glamour Media
    Freelancer
    Sky High Fashions
    Freelancer
    Enigmatic Chronox
    Freelancer
    Bangalore Fashion - Magazine
    Freelancer
  • 62. WORK EXPERIENCE IN DETAIL
  • 63. WORK EXPERIENCE IN DETAIL
    MNC - Marketing and Advertising industry
    COMPANY’S PROFILE: 141 Sercon provides and executes ‘Intelligent Activation’ solutions for brands across categories. Delivering value on the strength of superior consumer insights, engaging ideas, deeper understanding of touch points, appropriate use of digital ,and tracking and measurement tools. The Company is driven by a team which strives to do everything small and big, excellently. 141 Sercon is a WPP company and have operations in India and South East Asia.
    RESPONSIBILITIES: 1. Operations | 2. Business Development | 3. Client Servicing | 4. Strategic Ideation | 5. Execution | 6. Recovery of Payments | 7. Overall Responsible for the Entire Team, Business and Operations
    KEY ACHIEVEMENTS: 1. Revived Bangalore branch within 5 months through new business development.2. Executed talent hunts, Events, Digital, B2C and B2B.
    REPORTING : Parallel reporting to the CEO and the Branch Head and Regional Director on all initiatives.
  • 64. WORK EXPERIENCE IN DETAIL
    PUBLIC COMPANY - Marketing and Advertising industry
    COMPANY’S PROFILE: Specialized in providing versatile, complete and measurable solutions in ensuring an immersive, interactive and experiential integrated marketing plan applicable to activations, corporate events, conventions, product launches, meetings, conferences, exhibitions and contests. Jagran Solutions, from the moment of inception of the brief through the journey of seeding of an idea, devising the measurability matrix to tackling logistics right and during the implementation, plans each step with foresight and creativity.
    RESPONSIBILITIES: 1. Business Development | 2. Client Servicing | 3. Strategic Ideation | 4. Operational Supervision | 5. Recovery of Payments
    KEY ACHIEVEMENTS: 1. Revived Bangalore branch within 6 months through new business development.2. Executed talent hunts, product launches, corporate sales, Road shows, Seminars & Direct marketing activations in up to 81 cities across India.
    REPORTING : Parallel reporting to the COO on special initiatives, National Head and Business Head
  • 65. WORK EXPERIENCE IN DETAIL (Cont..)
    PAN INDIA COMPANY - Marketing Solutions and BTL industry
    COMPANY’S PROFILE: Finedge is a decade old Marketing Solutions company offering the gamut of BTL Activation, Events, Sales Promotion, Fulfilment services and Call Centre services. We have a national presence in the main metro, as well as a network of associates/partners. Our clients include market leaders from the FMCG, Cellular, IT, Media, Insurance and Financial services industries.is always welcome, yet remembering the act that audiences are fragmented with customized needs!
    RESPONSIBILITIES: 1. Business Development | 2. Client Servicing | 3. Strategic Ideation | 4. Operational Supervision | 5. Recovery of Payments | 6. Pan India Project Coordination | 7. Recruitment
    KEY ACHIEVEMENTS: 1. Revived and Enhanced Bangalore branch within 2 months through new business development. 2. Executed talent hunts, product launches, corporate sales, Road shows, Seminars & Direct marketing activations, Fullfilment Services and Merchandising across South India.
    REPORTING : Direct reporting to the CEO on all / daily basis.
  • 66. WORK EXPERIENCE IN DETAIL (Cont..)
    PVT LTD COMPANY (ATL) – Advertising and Marketing Industry
    COMPANY’S PROFILE: The agency is 19 years old, offering integrated services under one roof, with sound business practices. The agency has handled the advertising and promotional work for clients from various sectors of the Industry including the Govt., Private, IT, Manufacturing, FMCG, Consumer Durables, Finance, Banks etc and hence, a wide experience in handling multi-faceted needs of clients. XEBEC’s creative work has won appreciation from clients & and the industry body, and the proof is in the awards received & response generated through our communication packages.
    RESPONSIBILITIES: 1. Business Development | 2. Client Servicing | 3. Strategic Ideation | 4. Recovery of Payments
    KEY ACHIEVEMENTS: 1. Responsible for Maintaining and to develop existing and new customers through planned individual account support, and liaison with internal order-processing staff (including raising purchase orders and closing payments) | 2. Managing, Servicing and handling a Team of Servicing Executives.
    REPORTING : Direct reporting to the Branch Head on all / daily basis. : Parallel reporting to the Chairperson, Director and President on special initiatives.
  • 67. WORK EXPERIENCE IN DETAIL (Cont..)
    NEXT COMMUNICATIONS
    Proprietorship Concern - Marketing and Media Solutions / All on ground Activities
    COMPANY’S PROFILE: Entrepreneurial venture. Involved in providing Simple, Effective & Noticeable brand activation solutions to clients.
    RESPONSIBILITIES: 1. Build client base | 2. Provide simple, effective & noticeable communication solutions to clients. | 3. Business Development | 3. Client Servicing | 4. Strategic Ideation | 5. Operational Supervision | 6. Recovery of Payments | 7. Recruitment
    KEY ACHIEVEMENTS: . Delivered BTL solutions surpassing expectatons for clients. | 2. By communicating substantial and relevant value, raised event sponsorships from various organizations | 3. To provide integrated advertising solutions, directly worked with media houses & exchange4media on ideation, strategy, production, planning and release stages.
  • 68. OVERALL KEY RESPONSIBILITIES
  • 69. OVERALL KEY RESPONSIBILITIES
    • Understand customer needs preferably beforehand, understand the priorities and focus on planned individual communication strategy.
    • 70. Maintain and develop existing and new customers through planned dignitary account support, and liaison with internal and external order- processing staff (including raising purchase orders and closing payments)
    • 71. Generate Confidence in ability to execute, Interest and in relevant experience.
    • 72. Generated and indulged my aptitude by creating and maintaining good Business relationship with existing Clients and with the existing Clients to acquire New Business.
    • 73. Managing and servicing existing clients. Demonstrate the highest levels of teamwork to define approaches to meet customer needs in the most expedient manner
    • 74. Acting as the link between, the client and the Target Group by maintaining regular contact with both, ensuring that communication flows effectively.
    • 75. To Service the existing clients & Generating revenue from prestigious accounts
    • 76. Meeting deadlines and prioritizing tasks.
    • 77. Liaise and attend meetings with other company functions necessary to perform duties and aid business and organizational development
    • 78. Monitor and report on activities and provide relevant management information
  • OVERALL KEY RESPONSIBILITIES
    • Communicate proposals to Clients/prospects effectively and in a compelling manner
    • 79. Handled the entire South
    • 80. Recruited more than 100 members for different projects at Bangalore, and more than 75 members at Chennai and Hyderabad
    • 81. Stood as a strong platform to support our H.O’S which are at New Delhi, Mumbai and Pune executing and taking the company’s Level of discipline and Integrity to the next level in the South.
    • 82. Executed projects that was proposed and planned before hand.
    • 83. delegation of authority
    • 84. Proper Time Management
    • 85. More Flexible approach
    • 86. Prioritizing things
    • 87. Identifying Potential Clients
    • 88. Hiring efficient and energetic work force
    • 89. Strengthening the Bottom line
    • 90. Increased Coordination
    • 91. Pushing the Limits for our actions and thoughts
  • BUSINESS DEVELOPED & SERVICED CLIENTS
  • 92. BUSINESS DEVELOPED & SERVICED CLIENT
    FINANCIAL SERVICES
     
    • J M Financial
    • 93. Citi financial
    CELLULAR
     
    FMCG
     
     
    TECHNOLOGY
     
  • BUSINESS DEVELOPED & SERVICED CLIENT
    MEDIA
     
    INSURANCE
     
     
    DURABLES
     
     
    BANKS
     
  • BUSINESS DEVELOPED & SERVICED CLIENT
    TRAINING
     
    INFORMATION TECHNOLOGY
     
    MARKET RESEARCH
     
    PUBLIC SECTOR
     
  • BUSINESS DEVELOPED & SERVICED CLIENT
    EDUCATION
     
    HOUSING – REAL ESTATE
     
    CONSUMERS
     
    HARDWARE
     
  • OTHER CLIENTS
    OTHER CLIENTS – HANDLED
     
  • PERSONAL DETAILS
    Name
    R. Ranjeet Kumar
    Father’s Name
    R. Rajamanoharan
    Date of Birth
    10th October 1978.
    Permanent Adress
    Saleth Villa, No. 316,
    1st Cross, 7th Main,
    N. B Layout, St Thomas Town. Post,
    Bangalore – 560084.
    Contact No.
    +91 991 681 5082
    Email Id.
    ranjeetronin@gmail.com
    Email Id. Optional
    ranjeetron@gmail.com
  • 179. ADDITIONAL DETAILS
    Nationality
    Indian
    Martial Status
    Married
    Languages Known
    To Speak
    To Read & Write
    English
    English
    Hindi
    Hindi
    Kannada
    Kannada
    Tamil
    Tamil
    Telugu
    Urdu
    Malayalam
    Hobbies
    Fashion Photography
    PR
  • 180. MAJOR KEY SKILLS
    • An excellent face-to-face and telephone communicator. Able to demonstrate success and experience managing major accounts customers and large contracts or even a business, particularly achieving genuine development.
    • 181. Self-driven, results-oriented with a positive outlook, and a clear focus on high quality and business profit. A natural forward planner who critically assesses own performance.
    • 182. Mature, credible, and comfortable in dealing with senior company executives. Reliable, tolerant, and determined. Empathic communicator, able to see things from the other person's point of view.
    • 183. Well presented and businesslike. Sufficiently mobile and flexible to travel up to a few days / month within India.
  • MAJOR KEY SKILLS
    • Keen for new experience, responsibility and accountability.
     
    • Able to communicate and motivate via written media. Understands the principles of cost-effectiveness, including market sector targeting, product offer development, features-benefits-solutions selling, cost per response, cost per conversion, etc. Appreciates need for consistency within company's branding and marketing mix, especially PR and the Internet. Experience of managing sales activities useful.
     
    • Demonstrates the highest levels of teamwork to define approaches to meet the organizations' needs in the most expedient manner.
  • MAJOR PROFICENCY
  • MY WORK ADVANTAGE
    • The maturity to understand briefs and deliver insightful solutions
    • 195. Cutting edge creative without compromising on clarity or salability of the business requirements
    • 196. Processes for error-free work with strict adherence to your design guidelines
    • 197. Quick turnaround time
    • 198. Marriage of strategy with creative
  • WHY HIRE ME ?
    • Young, Vibrant, hardworking and Dedicated
    • 199. Full of Innovative Ideas
    • 200. 11 years of Work Exposure
    • 201. Handled Clients and Brands across all sectors
    • 202. Excellent and effective planner with Leadership Qualities
    • 203. Urge to partner with Clients for Resounding Success
  • MY GOAL !
    NOT TO DO
    DIFFERENT, DIFFERENT THINGS…..
    BUT,
    TO DO THINGS DIFFERENTLY !
  • 204. If given an opportunity in your esteemed organization.
    I would render the Best of my service to create a better tomorrow joining hands with you.
    Hope that, your good self would anticipate with my profile and do the needful.
    THANKING YOU,
    Yours truly,
    Mob : +91 9916815082
    Email Id. – ranjeetronin@gmail.com