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Launch of TATA's "Venture" & Its competitive Edge and Market

Launch of TATA's "Venture" & Its competitive Edge and Market

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  • MPV- Multi Purpose VehicleJaipurThe Tata Venture was first showcased at the Delhi Auto Expo 2010
  • Automotive Research Association of India
  • 3rd Row Seat, Steering Wheel, Dashboard, Tachometer
  • Transmission Type:- The mechanism by which power is transmitted from the engine to the wheels.Transmission type could be Manual,Automatic, Continuously Variable Transmission, or Semi-Automatic.Engine Displacement(cc):- The maximum amount of fuel that the engine can burn in one complete cycle of all the cylinders together.Maximum Power:- The amount of work the engine can do over a period of time. It is measured in Horsepower. One Horsepower is equal to the energy needed to lift 550 pounds at a height of one foot for one second.Maximum Torque:- The maximum power output the engine can produce over a particular range of speed.
  • Anti-Lock Breaking System:- Sudden braking at high speeds can cause the brakes to lock up and the car to skid. The electronic sensors in the Anti Lock braking System rapidly pressurize and depressurize the brakes, thus stopping them from locking up

Tata venture Tata venture Presentation Transcript

  • Tata Venture
    Presented By:
    Ranjeet Kumar Yadav
    1
  • Launch Of Tata Venture
    Tata Motors, the largest vehicle maker in the Indian market, launched its new MPV “Venture” in the state of Rajasthan, on Friday(07-01-2011). The new venture model has been priced in the range of Rs 4.05 lakhs to Rs 5.07 lakhs.
    2
  • Description
    Little less than 4 meters
    Available in 3 variants, 5,7 & 8-seater in 3 row front facing configuration
    It comes with features such as dual heating ventilation & air-conditioning, reverse parking aid, power windows, keyless & power steering and & rear wipers
    It offers a mileage 15.42 km/l, certified by ARAI
    3
  • Interior View
    4
  • Models
    Tata Venture CX
    Tata Venture EX
    Tata Venture GX
    5
  • Tata Venture CX
    6
  • Tata Venture CX
    It is the base variant of Tata Venture which comes with some standard features like Collapsible steering, Front Crash Reinforcement, side impact protection Beam and shield lock, Reclining and sliding driver and co-driver seat, 3 spoke Steering wheel, 2 Glove boxes, Electrical ports 12V, Provision of Music system, Flat Folding 3rd row seats, Digital Clock and Digital Information System, Roof Lamp, Sunvisor Driver and Co-driver side, Retractable inner grab handles, lift type tail gate at rear, Butterfly type 3 speed front wipers.
    7
  • Overview Of Tata Venture CX
    8
  • Tata Venture EX
    9
  • Tata Venture EX
    It comes with the same engine as the above but with some additional features that include HVAC with dual AC and roof mounted louvers, Power steering, Injection moulded Passenger cabin trim, Chrome lip front grill, stylized wheel cap, External Antenna.
    10
  • Overview Of Tata Venture EX
    11
  • Tata Venture GX
    12
  • Tata Venture GX
    It is the top end variant of Tata Venture that comes with some additional features that include reverse guide system, engine immobiliser, Front Fog Lamps, music system with 4 speakers, front power windows, Keyless entry, Rear wash, Wipe and Demister, Door open lights ON, Vanity mirrors, Tachometer, All forward seating, Dual tone barlie beige and linen interiors, cubic print dashboard centre console, body colored OVRM, door handles and bumpers.
    13
  • Overview Of Tata Venture GX
    14
  • Competitive Edge and Market
    15
  • Competitive Edge and Market
    Maruti’s Omni and Eeco are two well-established products in the market, but, Maruti offers only petrol engines and hence the diesel powered Venture is an advantage owing to lower running cost.
    The major competitor of Tata Venture in market at present is Maruti Omni, if the budget is kept aside. The two large sized carriers will come face to face in Indian Auto market. Tata Venture wears real upmarket looks which brings a revolution in the segment.
    16
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