Accidental Design: Viagra vs. Barbie -- What to do when Customers Use Your Product in an Unintended Way
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Accidental Design occurs when customers use your product to solve a problem other than the one you originally intended. Viagra, potato chips, artificial sweetener, the microwave and even the World ...
Accidental Design occurs when customers use your product to solve a problem other than the one you originally intended. Viagra, potato chips, artificial sweetener, the microwave and even the World Wide Web all are examples of products that are used in ways not originally intended. Each a success in their own right, but it begs some questions. How do you recognize Accidental Design? Once you’ve recognized it, what do you do about Accidental Design? We'll explore the all-too-familiar phenomena so you can walk away with a strategy of what to do when you encounter Accidental Design.
What You Will Learn
• Examples of Accidental Design in various industries
• How to quickly understand what your customers are doing with your product
• Ways to enhance your product based on these accidental uses
• When to reposition the product and pivot and how to evolve the product and the business model
• Tips and tricks to more accurately predict what customers will do
• How to better listen to customers and build better business requirements
Presentation design by J. Schuh of Toons-N-Design
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