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Koru wearable trends 090113 final

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Koru, "9 Trends in wearables"

Koru, "9 Trends in wearables"


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  • 1. WEARABLE TRENDS 2013 THE YEAR BEAUTIFUL FORM MEETS MEANINGFUL FUNCTIONALITY INSIGHTS AND INSPIRATION ENVISIONED BY KORU CRAFTSMEN EDITED BY CHRISTIAN LINDHOLMSlide 1 © Korulab 2013 | Non commercial use
  • 2. KORU At Koru we believe the wrist is the next mobile and social frontier. Koru is defining the next generation of beautiful wearable experiences that users will love and embrace. Our passion is to develop the finest, most engaging experiences across every touchpoint of the wearable revolution. Follow us at @korulab or get in touch at info@korulab.com KORU - CRAFTSMEN OF THE FINEST SOFTWARE FOR WEARABLESSlide 2 © Korulab 2013 | Non commercial use
  • 3. NINE TRENDS IN WEARABLE TECHNOLOGYTHE WATCH AUDIO FUNCTIONA SENSORS GET SHRINKING WEARABLESENJOYS ITS WEARABLESRENAISSANCE… L OUR EVERYDAY SHAPEAS A PHONE JEWELLERY GET READY FOR LUXURY TAKES OFF OBJECTS DRESS-UPACCESSORY ELEC- CONNECTED AS TRO- ARMBANDS NICS APPS MAKE WEARABLE DATA ACTIONABLE GOOGLE’S PROJECT GLASS BECOMES A SENSORS IN LABS REVEAL OUR SOCIAL SENSOR PLATFORM WAR SOULS ENABLER FOR STARTS IN THE BEDROOM THE WEARABLES REVOLUTION Slide 3 © Korulab 2013 | Non commercial use
  • 4. WATCHES ENJOY A RENAISSANCE AS ACCESSORIES“I still glance at my watch…now because it tells me who’s calling without getting out my phone.” A host of connected smart watches will emerge in 2013, with the phone becoming a WHAT TO LOOK FOR IN new digital hub in this ‘personal body network’. Media poster child Pebble will be the  2013:watch makers could stumble on a Smart tipping point for early adopters, while MuteWatch 2.0 looks likely to push functionality killer app to new levels.  Will touch disrupt the market with exciting experiences? But creators face tough product choices between form and functionality, making 2013  Can Casio, Suunto and Polar shake their complex button legacies. the most interesting year in watches for decades.  How will Swatch react? Meta Watch, for example, has taken the path of following form instincts, while Basis chases a pure functionality route. For the past 80 years form has won - will 2013 turn things in the other direction for watches?Slide 4 © Korulab 2013 | Non commercial use
  • 5. FUNCTIONAL JEWELLERY TAKES OFF AS ARMBANDS“I’m addicted to Fuel… next I want a diamond studded Fuelband.” The functional arm and wristbands pioneered by Nike FuelBand and Jawbone are WHAT TO LOOK FOR IN setting a powerful trend, sidestepping the functional and aesthetic legacy of wrist 2013: brands enter the functional  Luxury watches. A flood of new wristbands is emerging such as Disney World’s MagicBand armband space which stores guest information and acts as ticket, room key, ride pass and more.  Waterproof designs  Personalisation and ‘charm’ style options The smartest bands will track a user’s pulse, sleep patterns and more, helping to paint a  Wrist-based pulse sensors holistic picture of wellness. However, a high degree of style will become increasingly important as functionality becomes standardised. Luxury brands like Vertu will create iPhone accessories costing far more than any phone. But flexible or curved ultra-bright OLED screens remain in the lab for another year.Slide 5 © Korulab 2013 | Non commercial use
  • 6. AUDIO WEARABLES SHAPE LUXURY ELECTRONICS“Prada on my feet, Prada on my ears.” Prominent headphones have become a must-have accessory of the street-smart WHAT TO LOOK FOR IN digerati, while in-ear systems are also pushing looks and fidelity to new levels. Now the  2013: brands market themselves in Will luxury pre-existing luxury brands are taking notice of these shifts. the electronics sector?  Will the breadth of the €250+ headsets But changing the distribution landscape will be a challenge and the traditional pure grow? audio brands will start to feel the squeeze. New high-end edgy brands like Monster, Jawbone and Parrot are shaping the market, while Logitech UE will continue to make a dent with a great price/quality/style ratio. The high margins of a luxury product, combined with niche tech desirability, is the goal.Slide 6 © Korulab 2013 | Non commercial use
  • 7. SENSORS GET OUR EVERYDAY OBJECTS CONNECTED “I don’t look for my keys in my apartment – they’re on my phone.” Retro-fitting smartness into everyday objects is one of the most fascinating trends we WHAT TO LOOK FOR IN will be living through. It’s where the ‘Internet of Things’ and wearable technology  2013: Pioneering telecoms companies to converge. launch early solutions  Value to be unlocked in visualising data The beauty of this is that it gives users the power to decide which objects should be based on objects around us made smart, and developers can create the optimal software to track it: keys, a jacket - even your car. Pill-shaped, cube-shaped and stickers will be typical form factors. The Nike+ sensor pills were simply the ‘neanderthal’ stage of this development. Bluetooth 4.0 is a crucial enabler, taking everyday objects into a new world. Slide 7 © Korulab 2013 | Non commercial use
  • 8. SHRINKING WEARABLES GET DRESSED UP“I spent five times the price of my Fitbit on the necklace to hold it.”   WHAT TO LOOK FOR IN The Fitbit Zip and Misfit Shine are the first generation of transformational wearables  2013: produce covers for online sale Hobbyists which can be ‘dressed’ with covers and ornamentation.  Jewellery partnerships for style covers emerge We’ll see this trend rapidly extend to more products: for example, footwear covers for bicycling, or watertight wristband covers for swimming, as well as style-driven covers for social situations. Initially the covers will be non-functional, but eventually they will inform the wearable inside, enabling instant adaptation of sensor software. We will see covers become more valuable than the sensors they encase.Slide 8 © Korulab 2013 | Non commercial use
  • 9. SENSOR PLATFORM WAR BEGINS IN THE BEDROOM“My bed to bathroom habit expanded via my scales. I am addicted to a daily snapshot of myself.” The ‘quantified self’ movement is the living lab of the wearables business, with thousands of WHAT TO LOOK FOR IN personal guinea pigs tracking everything in their lives. Its impact in shaping the next data agenda  2013: proprietary platforms of Nike, How are will be crucial as privacy concerns grow. Fitbit and Withings opening up to developers? Owning a personal data platform is seen as a strategic control point, but monetization remains  Will platforms like Evernote create unclear while we work out how they’ll shape our lives in the long term. Evernote Life?  Can open source platforms gain The question of who owns the habit-creating interface emerges. Withings’ smart scales has moved momentum in time? into the bedroom, aiming to shape daily habits and becoming a clear trendsetter here.  Will we see context aware phones in the second My data, and how can it be used, remains in flux, as handsets still strive to gather ever higher levels half of 2013? of rich information.Slide 9 © Korulab 2013 | Non commercial use
  • 10. APPS MAKE WEARABLES’ DATA ACTIONABLE“Everything I need to know about my wearables must be displayed in one app - Fix it!” Wearables will also begin to disrupt the app development sector. This has already started with WHAT TO LOOK FOR IN fitness apps, and is set to branch out to life recording and social features.  2013: UP app overhaul Jawbone  Popular apps get sensor front ends And although users may perceive The Cloud and the PC interface as mainly a passive back-up for (home sensors, scales, bike pods) their data, these will also become crucial for community data analysis and social media  Will leading app creators like RunKeeper enablement. create own line of wearables to increase loyalty? Development platforms are now mature, and will soon provide additional sensors for data  Will Facebook come to you, on a collection. The phone becomes the new digital hub, as its bigger canvas allows for more wearable? personality and a bigger overview, with high-res screens used for rich data visualisations.Slide 10 © Korulab 2013 | Non commercial use
  • 11. SENSORS IN LABS REVEAL OUR SOULS“I had no idea I sit still more than I move each day.” Sensor development is exploding in labs and startups around the world. WHAT TO LOOK FOR IN  2013: the ear be used as a sensor How will For example, the Muse headband provides a real-time view of the brain emotionally shaping your hub? e-mails, while the Vibe necklace shows your stress levels, and these are just the beginning.  Will we see the first flexible display in 2013? We will see 6-axis and 9-axis accelerometers. New forms of wrist based pulse sensors will make  Will we change our habits from 5000 pulse reading an everyday thing. Hacks of favorite objects will emerge in new forms like Oyster card readings per second? rings. These are moving the agenda forward, providing inspiration for the future. Most importantly they are simply ideal platforms for learning.Slide 11 © Korulab 2013 | Non commercial use
  • 12. GOOGLE GLASS BECOMES THE SOCIAL TRANSFORMER “Take off your glasses. This is just between us.” Transforming sunglasses from a fashion accessory into a functional interface will herald WHAT TO LOOK FOR IN a social revolution. Google’s decision to build Project Glass ‘in public’ is a brave one, as  2013: from the earliest adopters Reactions changing consumer perceptions will take years.  Direction, size and profile of the privacy movement That’s partly because the intimacy of an embedded user interface transforms all our  User behaviour around recording and perceptions of privacy. We can’t assume that everyone will readily accept being recollection  Response from developers recorded all the time, or will welcome the idea of an interface between them and the  How will Luxottica react? world at every point. Hopefully Google will have the patience to persevere, while inviting early adopters to participate in 2013 should steer Project Glass in new creative directions. Slide 12 © Korulab 2013 | Non commercial use

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