COMPANY PROFILE……Mahindra & Mahindra Limited is part of the US $6.7billion Mahindra Group, an automotive, farmequipment, financial services, trade and logistics,automotive components, after-market, IT andinfrastructure conglomerate.The company was set up in 1945 as Mahindra &Mohammed. Later, the name was changed fromMahindra & Mohammed to Mahindra & Mahindra in1948. M&Ms automotive division makes a wide rangeof vehicles including MUVs, LCVs and three wheelers.It offers over 20 models including new generation multi-utility vehicles like the Scorpio and the Bolero.
HISTORY…. The origins of Mahindra Group can be traced back to October 2, 1945 when Mahindra brothers J.C. Mahindra & K.C. Mahindra joined hands with Ghulam Mohammad, and Mahindra & Mohammad was set up as a franchise for assembling jeeps from Willys, USA. After Indias independence in 1947, Mahindra & Mohammad changed its name to Mahindra & Mahindra. Ghulam Mohammad migrated to Pakistan post-partition and became the first Finance Minister of Pakistan. Since then, Mahindra Group has gone from strength to strength and today it has evolved into a giant group.
FOUNDERS & PROMOTERS The enterprising duo K.C. Mahindra and J.C. Mahindra, inspired by Pandit Jawaharlal Nehrus vision of a modern, independent India, dared to set out on a journey to prove that Indians were second to none. K.C. Mahindra J.C. Mahindra .Mr. Keshub Mahindraappointed Chairman ofM&M Ltd., in December1963 Keshub MahindraPandit Jawaharlal Nehru takes a ride in a Willys jeep brought toIndia by M&M.
MANAGEMENT Mr. Anand G. Mahindra, Vice Chairman and Managing Director of Mahindra Group, graduated from Harvard College, Cambridge, Massachusetts, Magna cum Laude (High Honours). In 1981 he secured an MBA degree from the Harvard Business School, Boston, Massachusetts. Mr. Mahindra frequently shares his views and ideas on Indian economy and business through his writings in some of Indias leading business magazines.
BOARD OF DIRECTORS Mr. Keshub Mahindra Chairman Mr. Anand G. Mahindra V.C and Managing Director Deepak Shantilal Parekh Director Nadir Burjorji Director
M. M. Murugappan DirectorBharat Narotam Doshi Executive Director &Group CFOArun Kumar Nanda Executive Director & SecretaryNarayanan Vaghul DirectorDr. Ashok Sekhar Ganguly Director
MISSION………………… “To make Mahindra & Mahindra Limited known world- wide for the quality of its products and services.” VISSION… “To build flagship brands that can sustain through thick & thin & to become indias most enduring & engaging company..”
PRODUCT CHART……. GOODS UTILITY FARM VEHICLES VEHICLES EQUIPMENTSLCVs PICK UP 3 WHEELERS SUVs MUVs TRACTORS VANSLOAD KING MAXX TRILLING CHAMPION SEDANS MAJOR SUPER PICKUP MACHINES BOLERO BACK HO ALFA LOGAN INVADER PICK UP LOADER SCORPIO MARSHALL ARJUN BOLERO COMMANDER D3 TURBO
MAJOR CLIENTS Indian Army.. State government departments.. Transporting companys… Travel operators. Fruits & Vegetable traders. Indian Public…
ORGANISATIONAL STRUCTURE CHAIRMAN & M.D EXECUTIVE DIRECTOR & CFO FARM EQUIPMENT AUTOMOTIVE SECTOR SECTOR INTERNATION AL OPERATIONS ENGINES HUMAN CAPITAL CENTRAL MANUFACTURI STRATEGIC NG SOURCING ENGINEERING R&D AND GLOBAL PRODUCT DEVELOPMENT FINANCE,ACCOUNTS & IT
MAJOR MILE STONES 1945-started business with a franchise for assembling jeeps from willys u.s.a 1955-went on public & m&m shares were listed on b.s.e 1979 -received a license from Automobiles Peugeot, France to manufacture XDP 4.90 diesel engines 1995-technical collaboration with mithsubitshi japan for manufacturing L300 mini vans in india. 2000-utility vehicle bolero launched. 2001-tied up with renault for petrol
MAJOR MILE STONES 2002-new generation ,world class suv SCORPIO launched. 2007- Mahindra Renault, a joint venture between M&M and Renault of France launched the Logan in India…………..
RECENT NEWS Ranked among the top 10 Indian Companies in Global 200:Worlds Best Corporate Reputation list. Got the Japan Quality Medal. Launched Indias first wide body sedan car LOGAN in cooperation with Renault France. Scorpio V Series was introduced with mHawk Engine and a wide array of smart features..
FUTURE PLANS…… A new SUV called Ingenio is going to be launched by the end of 2008. Mahindra is gearing to introduce its scorpio SUV In north America. Mahindra is on the move to acquire PUNJAB TRACTORS LTD... Agreement is made with International Truck & Engine Corporation U.S.A for manufacturing Heavy Trucks
UNIQUENESS…… Third largest tractor manufacturing company in the world. Largest manufacturer of MUV”S ,offering 20 models. Largest manufacturer of tractors in India. Leaders in utility vehicle sector. Market leader Farm Equipments… Plays a major role in Army Vehicles segment.