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Impact of Viral marketing on social media -a case study on Deccan chargers.
<ul><li>77% of consumers shopping online read consumer reviews before purchasing a product.  </li></ul><ul><li>$2 billion ...
March 2008 *- Source-NRS 2006 (Population with 12 years of age and above)
<ul><li>To increase the fan base </li></ul><ul><li>Update the fans with latest information </li></ul><ul><li>about the cha...
 
1 11 1111 11111111 1111111111111111 11111111111111111111111111111111 11111111111111111111111111111111111111111111111111111...
 
 
 
 
 
 
 
 
Study the reach of the fan base increase “pre, post and  during the IPL”
As on oct 8 09
 
 
 
Social Networks Video Views Channel Views subscribers Video downloaded Total You Tube 3114 2837 80 70 6101 Face book 6506 ...
 
Dated: may-27-09
 
 
 
Fans comments:
 
<ul><li>Limitations: </li></ul><ul><li>Faced the problem of late response from the officials as they where in South Africa...
<ul><li>Suggestions: </li></ul><ul><li>How to promote the web site.  </li></ul><ul><li>Which communities to tap. </li></ul...
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impact of viral marketing on social media

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Transcript of "impact of viral marketing on social media"

  1. 1. Impact of Viral marketing on social media -a case study on Deccan chargers.
  2. 2. <ul><li>77% of consumers shopping online read consumer reviews before purchasing a product. </li></ul><ul><li>$2 billion of travel purchases a year are affected by social media. </li></ul><ul><li>24% of car buyers change their decision based on social media. </li></ul>WHY THIS PROJECT?
  3. 3. March 2008 *- Source-NRS 2006 (Population with 12 years of age and above)
  4. 4. <ul><li>To increase the fan base </li></ul><ul><li>Update the fans with latest information </li></ul><ul><li>about the chargers </li></ul>
  5. 6. 1 11 1111 11111111 1111111111111111 11111111111111111111111111111111 1111111111111111111111111111111111111111111111111111111111111111
  6. 15. Study the reach of the fan base increase “pre, post and during the IPL”
  7. 16. As on oct 8 09
  8. 20. Social Networks Video Views Channel Views subscribers Video downloaded Total You Tube 3114 2837 80 70 6101 Face book 6506 6506 Fan base Twitter 4240 4240 Fan base Orkut 1150 1150 Chargers Social Media Fan Followings 17997
  9. 22. Dated: may-27-09
  10. 26. Fans comments:
  11. 28. <ul><li>Limitations: </li></ul><ul><li>Faced the problem of late response from the officials as they where in South Africa. (communications problem) </li></ul><ul><li>Danger of user ids getting banned if exceeded the limit of posts to be posted. </li></ul><ul><li>Presence of many DC communities. </li></ul><ul><li>Brand confusion. </li></ul><ul><li>No offline promotional activities carried out. </li></ul>
  12. 29. <ul><li>Suggestions: </li></ul><ul><li>How to promote the web site. </li></ul><ul><li>Which communities to tap. </li></ul><ul><li>Use of this fan base after the IPL is over </li></ul><ul><li>Offline promotions activities with less expenditure </li></ul>
  13. 30. Thank you
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