Tuning Enterprise Search Gilbane San Francisco | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

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Why Bother Tuning? | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Enterprise 2.0 Makes this Critical | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Define Success | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Define Success | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Measure Success | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Follow the Searchers | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Topology of Search | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Topology of Search | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Topology of Search | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 Best Bets / KeyMatch Thesaurus / Query Expansion Authority / Biasing

ShortTail | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Short-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Short-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Short Tail Tactics Take Top 100 Terms Group Thematically Work with SME to Identify “Best” Content | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Take Top 100 Terms

Group Thematically

Work with SME to Identify “Best” Content

Mid Tail | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

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Mid-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Mid Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Long Tail | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Long-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Long-Tail Tactics Tsenu.xml <XML ID=&quot;Microsoft Search Thesaurus&quot;> <thesaurus xmlns=&quot;x-schema:tsSchema.xml&quot;> <expansion> _NGO _{non-government organization} _{not for profit} _charity </expansion> <expansion> _timeoff _{time off} _{PTO form} </expansion> </thesaurus> | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Tsenu.xml

<XML ID=&quot;Microsoft Search Thesaurus&quot;>

<thesaurus xmlns=&quot;x-schema:tsSchema.xml&quot;>

<expansion>

_NGO

_{non-government organization}

_{not for profit}

_charity

</expansion>

<expansion>

_timeoff

_{time off}

_{PTO form}

</expansion>

</thesaurus>

Effectiveness | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Two Closing Thoughts | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Use Scenarios Scopes/Collections Interface Design Data Sources Vocabulary / Acronyms | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

Scopes/Collections

Interface Design

Data Sources

Vocabulary / Acronyms

How Not to Lose Your Job | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

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More Information www.nonlinear.ca/whitepaper Best Practices: CMS & SEO CMS Governance Proven Approaches for GSA nonlinear.ca/blog | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

www.nonlinear.ca/whitepaper

Best Practices: CMS & SEO

CMS Governance

Proven Approaches for GSA

nonlinear.ca/blog

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