Tuning Enterprise Search Gilbane San Francisco |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Why Bother Tuning? |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Enterprise 2.0 Makes this Critical |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Define Success |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Define Success |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Measure Success |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Follow the Searchers |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Topology of Search |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Topology of Search |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Topology of Search |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997 Best Bets / KeyMatch Thesaurus /  Query ...
ShortTail |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Short-Tail Tactics |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Short-Tail Tactics |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Short Tail Tactics <ul><li>Take Top 100 Terms </li></ul><ul><li>Group Thematically </li></ul><ul><li>Work with SME to Iden...
Mid Tail |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Mid-Tail Tactics |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Mid Tail Tactics |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Long Tail |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Long-Tail Tactics |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Long-Tail Tactics <ul><li>Tsenu.xml </li></ul><ul><li><XML ID=&quot;Microsoft Search Thesaurus&quot;> </li></ul><ul><li><t...
Effectiveness |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Two Closing Thoughts |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
Use Scenarios <ul><li>Scopes/Collections </li></ul><ul><li>Interface Design </li></ul><ul><li>Data Sources </li></ul><ul><...
How Not to Lose Your Job |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
More Information <ul><li>www.nonlinear.ca/whitepaper </li></ul><ul><li>Best Practices: CMS & SEO </li></ul><ul><li>CMS Gov...
[email_address] |  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
|  www.nonlinear.ca  ottawa 613.241.2067  toronto 416.203.2997
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Tuning Enterprise Search (presented at Gilbane San Francisco)

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“Out of the box” search applications such as Google Search Appliance or Microsoft Search Server 2008 can be remarkably effective. But they can truly transform how an organization reaches content only when they have been tuned to the real-world needs of their users. Using real data from search implementations, we will outline:
• A search analytics approach that leads to actionable information
• A set of best practices for defining synonyms or automatically augmenting search phrases
• Metrics for determining the success of your tuning activities
• How to avoid disaster by ensuring key documents are not indexed

Tuning Enterprise Search (presented at Gilbane San Francisco)

  1. 1. Tuning Enterprise Search Gilbane San Francisco | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  2. 2. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  3. 3. Why Bother Tuning? | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  4. 4. Enterprise 2.0 Makes this Critical | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  5. 5. Define Success | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  6. 6. Define Success | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  7. 7. Measure Success | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  8. 8. Follow the Searchers | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  9. 9. Topology of Search | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  10. 10. Topology of Search | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  11. 11. Topology of Search | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997 Best Bets / KeyMatch Thesaurus / Query Expansion Authority / Biasing
  12. 12. ShortTail | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  13. 13. Short-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  14. 14. Short-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  15. 15. Short Tail Tactics <ul><li>Take Top 100 Terms </li></ul><ul><li>Group Thematically </li></ul><ul><li>Work with SME to Identify “Best” Content </li></ul>| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  16. 16. Mid Tail | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  17. 17. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  18. 18. Mid-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  19. 19. Mid Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  20. 20. Long Tail | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  21. 21. Long-Tail Tactics | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  22. 22. Long-Tail Tactics <ul><li>Tsenu.xml </li></ul><ul><li><XML ID=&quot;Microsoft Search Thesaurus&quot;> </li></ul><ul><li><thesaurus xmlns=&quot;x-schema:tsSchema.xml&quot;> </li></ul><ul><li><expansion> </li></ul><ul><li><sub>NGO</sub> </li></ul><ul><li><sub>non-government organization</sub> </li></ul><ul><li><sub>not for profit</sub> </li></ul><ul><li><sub>charity</sub> </li></ul><ul><li></expansion> </li></ul><ul><li><expansion> </li></ul><ul><li><sub>timeoff</sub> </li></ul><ul><li><sub>time off</sub> </li></ul><ul><li><sub>PTO form</sub> </li></ul><ul><li></expansion> </li></ul><ul><li></thesaurus> </li></ul>| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  23. 23. Effectiveness | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  24. 24. Two Closing Thoughts | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  25. 25. Use Scenarios <ul><li>Scopes/Collections </li></ul><ul><li>Interface Design </li></ul><ul><li>Data Sources </li></ul><ul><li>Vocabulary / Acronyms </li></ul>| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  26. 26. How Not to Lose Your Job | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  27. 27. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  28. 28. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  29. 29. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  30. 30. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  31. 31. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  32. 32. More Information <ul><li>www.nonlinear.ca/whitepaper </li></ul><ul><li>Best Practices: CMS & SEO </li></ul><ul><li>CMS Governance </li></ul><ul><li>Proven Approaches for GSA </li></ul><ul><li>nonlinear.ca/blog </li></ul>| www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  33. 33. [email_address] | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997
  34. 34. | www.nonlinear.ca ottawa 613.241.2067 toronto 416.203.2997

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