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Marketing & the Technology Department
 

Marketing & the Technology Department

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This is a presentation on how to think about technology in digital marketing agencies. It includes a brief history, how to think about the processes for getting work done and what the technology group ...

This is a presentation on how to think about technology in digital marketing agencies. It includes a brief history, how to think about the processes for getting work done and what the technology group should look like within a digital agency.

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    Marketing & the Technology Department Marketing & the Technology Department Presentation Transcript

    • peanut butter and celery? Marketing and Technology?
    • Technology Enables Communication $$$ moving to interactive
    • Technology in Marketing All need to be managed together creative technologist, seo, analytics, planning, advertising, social media, search, rss, mobile, api, sms, automation, cross-channel management, email, communities
    • Technology Group (we have a mission)
    • Where We Were Where we are Where We Will Be Work In Progress
    • Approaches & Processes Strategy Creative Production
    • Receive Client Brief Begin technology environment survey Setup pre- production toolset Research Possible Solutions Document all corporate / technological constraints Create Strategic Proposal Discover
    • Receive Creative Brief Define tech needed What does the product need to do? What qualities does it have? Define Requirements What tech must it use? Create Project Plan Define
    • IA / UX / UI Design Sitemap Wireframes Prototype Bare Bones Proof of Concept Functional Specification Technical, non- technical and functional Design
    • Pre- Production Setup Environment Wireframes Build Test QA Usability Launch Final QA Handoff Develop
    • Maintain & Update Who is responsible? Analyze & Measure Support Post-mortem Deploy
    • Short Term Goals 60% Production
    • Short Term Goals Knowledge Base Define Best Practices Aggregate current assets Document processes
    • medium term goals 30% Creative
    • longer term goals 10% Lead
    • •  why marketing •  [1] http://businesstechnologyanalyst.com/2009/12/the-five-core-values-of-social-media-technology-for-business/ •  [2] https://www.bcgperspectives.com/content/articles/marketing_media_entertainment_cmos_imperative/ •  https://www.bcgperspectives.com/content/articles/cmos_dilemma/ •  http://techmarketingpeitho.com/tag/cmo/ •  http://www.marketingvox.com/study-cmos-must-evolve-to-meet-new-marketing-challenges-041987/ •  http://www.clickz.com/clickz/column/1745852/future-advertising-technology-transforming-consumer-engagement •  http://www.deloitte.com/view/en_US/us/Services/consulting/all-offerings/hot-topics/tech-trends/index.htm •  http://www.guardian.co.uk/media/2010/nov/15/advertising-social-networking-digital-technology •  http://www.buzzle.com/articles/why-is-communication-important.html •  tech enables communication •  [3] http://www.chiefmartec.com/2010/09/technology-is-just-a-tool-but-are-you-skilled-with-it.html •  [4] http://adage.com/cmostrategy/article?article_id=146175 •  [5] http://www.twistimage.com/blog/archives/the-time-is-ripe-for-a-chief-marketing-technologist/ Credits and References
    • •  [6] http://www.thisisbigfish.com/technology/who-is-your-chief-marketing-technologist/ •  [7] http://www.chiefmartec.com/2010/02/creative-technology-marketing-technology.html •  http://chiefmarketer.com/technology/1004-digital-technology-integration/ •  http://www.chiefmartec.com/2010/04/rise-of-the-marketing-technologist.html •  http://www.informationweek.com/news/global-cio/interviews/showArticle.jhtml?articleID=228000079 •  http://www.chiefmartec.com/2010/10/align-or-redefine-the-cmo-and-cio.html •  http://www.chiefmartec.com/2009/02/creative-technologists-in-brand-advertising.html •  http://www.massogroup.com/cms/content/view/6191/109/lang,vn/ •  http://www.markitek.com/articles/marrying.htm •  http://www.markitek.com/articles/marrying2.htm •  http://en.wikipedia.org/wiki/Digital_marketing •  http://www.webstyleguide.com/wsg3/index.html •  presentation •  http://www.slideshare.net/jessedee/steal-this-presentation-5038209 •  http://www.slideshare.net/jessedee/you-suck-at-powerpoint •  http://ficod.deviantart.com/art/telegrafico-65509498 Credits and References