Blogging for Lead Capture and SEO (introductory)

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Blogging for lead capture and seo (introductory) discussion.

HUG User Group Canadian Prairies Lunch n Learn event recorded via Hangouts On Air. Randy Milanovic and Lyndsay Peters of Kayak Online Marketing discuss the building blocks and techniques for successful lead capture using quality content and social engagement. Introductory level material.

BLOGGING RECAP:
- minimum 800 words on a single topic
- include an interesting visual or video
- follow an editorial calendar
- write to your marketing persona
- craft a compelling meta description
- include on-page links to related content
- include a call-to-action button
- engage with your connections

LEAD CAPTURE RECAP:
- understand your client's buying process
- create an offer your prospects will want
- create a form matching the value of the offer
- prep for a variety of screens
- respond promptly

HUG = HubSpot user Group

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