10 Crucial Questions Answered: Better Business Websites [slides]

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10 Crucial Questions Answered: Better Business Websites [slides]

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In the e-book these slides are based upon, entrepreneur and lead generation expert Randy Milanovic shares his top 10 ingredients for high-ROI business websites, and how his company, Kayak Online......

In the e-book these slides are based upon, entrepreneur and lead generation expert Randy Milanovic shares his top 10 ingredients for high-ROI business websites, and how his company, Kayak Online Marketing, has used them to produce triple-digit percentage increases in sales opportunities for clients in just a few months.

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  • 1. Building Better Business Websites PLEASE SHARE (Always Attribute) 10 Crucial Questions around turning your online presence into something your business can actually use. [ ] hashtag #betterwebsite
  • 2. Do you know who your customers really are? If not, its time to find out. Identify your customer personas and address all of your content to them as individuals. Further, write back stories to bring them to life. kayakonlinemarketing.com Your online marketing game changer! 1
  • 3. Do you place more emphasis on the visual design of your website than the structure and content? “Pretty” only gets you so far. Without substance, people will not visit or stay and search engines will not index. kayakonlinemarketing.com Your online marketing game changer! 2
  • 4. Does your content truly help your customers? Is it actionable, informational or educational? Is it written from a plan? If not, your content can cause people to disconnect. Use an editorial calendar, sales funnel and targeted offers. kayakonlinemarketing.com Your online marketing game changer! 3
  • 5. Are your company and staff empowered to “do” online? The Google Humminbird algorithm update made your entire team critical players – including staff and partners. Do you still expect your SEO, agency or developer to “handle” it for you? Let’s hope not. kayakonlinemarketing.com Your online marketing game changer! 4
  • 6. 5 Does your website have a blog? If not, you are missing out on “the” most important and effective tool available. Just don’t get promotional or you’ll push visitors away. Instead, use great content to attract visitors, share knowledge and build trust. kayakonlinemarketing.com Your online marketing game changer!
  • 7. 6 Are you making the most of the new art of SEO & findability? Search success really comes down to how well you can be found by the right kinds of prospects. A combination of content, social engagement and avoiding SEO tricks help you rank. kayakonlinemarketing.com Your online marketing game changer!
  • 8. Do you look at social media as networking yet? You should. The basic human desire to do business with other people that we know, like, and trust means embracing social tools to connect with prospects. They are the audience for your content. kayakonlinemarketing.com Your online marketing game changer! 7
  • 9. Do you craft offers that are relevant to your target audience? Searchers are looking for answers. Provide them at all levels of your sales funnel and build a case in favour of your solutions. Each offer is another touch point in your sales process building trust when it is not promotional. kayakonlinemarketing.com Your online marketing game changer! 8
  • 10. 9 Think you can set it and forget it? Think again. Getting started is only the beginning. Building an online presence takes time and effort. If you haven’t set a budget for ongoing marketing efforts, analytics, content creation and engagement, you’ll get left behind. kayakonlinemarketing.com Your online marketing game changer!
  • 11. Do you keep an eye on your analytics? 10 It’s one thing to have an idea about how many visitors your site has, but what about conversions, popular pages, competitor activity or even Google algorithm changes? Watch your analytics like you watch your accounting. Nothing beats good intelligence. kayakonlinemarketing.com Your online marketing game changer!
  • 12. The Bottom Line A successful website isn’t built from one thing. The magic isn't in the individual pieces themselves, but in the way they are used together to attract and engage new prospects. { { WEB PAGE Business Information Presentation (sell) Social Media Engagement Blogs & Content Marketing Email Marketing Offers CONTENT OFFER PAGE Qualified Lead Capture via Form (trade) Search Engine Query Referrals & Sharing kayakonlinemarketing.com BLOG PAGE Trust Building via Information (give) Your online marketing game changer!
  • 13. ILLUSTRATIVE ICONS BY WWW.FLATICON.COM/AUTHORS/APPZGEAR Based on: Building a Better Business Website by Randy Milanovic #betterwebsite Is your business website really built to generate leads... or is it just an expensive, online version of your company's brochure? The difference isn't just clear and important, it's what separates the companies with successful online marketing efforts from all the others. In this e-book, entrepreneur and lead generation expert Randy Milanovic will share his top 10 ingredients for high-ROI business websites, and how his company, Kayak Online Marketing, has used them to produce triple-digit percentage increases in sales opportunities for countless clients in just a few months. [amazon book code: B00CMDQ9RG] kayakonlinemarketing.com