Forallthetime,money,anddiscussionthataregiven
toonlinemarketingincompaniesofallsizes,itcanseem
abit baffling that business...
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5 Reasons Businesses Make Bad Online Marketing Decisions

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Five Reasons Businesses Make Bad Online Marketing Decisions

For all the time, money, and discussion that are given to online marketing in companies of all sizes, it can seem a bit baffling that businesses still make basic, critical mistakes when it comes to putting a plan together.

These miscues are easier to understand, however, when you consider that they are often the result of more simple (and surprisingly common) mistakes in thinking.

To help you understand what we mean, and why it's important, here are the five biggest reasons businesses make bad online marketing decisions...

Published in: Marketing, Business

5 Reasons Businesses Make Bad Online Marketing Decisions

  1. 1. Forallthetime,money,anddiscussionthataregiven toonlinemarketingincompaniesofallsizes,itcanseem abit baffling that businesses still make basic, critical mistakes when it comes to putting a plan together. Thesemiscuesareeasiertounderstand,however,when youconsiderthattheyareoftentheresultofsimpler (andsurprisinglycommon)mistakesinthinking. PLEASE SHARE (Always Attribute) 5Reasons BusinessesMakeBad MarketingOnline Decisions Theyareworkingfromthewronginformation Old ideas, or just plain bad advice, can put your business on the wrong foot before your website is even launched. In our industry, best practices and customer tastes are constantly shifting – it's important to keep up if you want your business website to stand out. 1 Theyfallforthewrongsalespitch Basic psychology tells us that we are more likely to believe what we want to believe, and so it isn't unusual for the online marketing equivalent of a "snake oil salesman" to convince a business that they can get everything they want and need for pennies on the dollar. What they don't mention, of course, is that the results are fleeting or nonexistent, and that following the wrong tactics leaves the business in worse shape than it started. 2 Theyareimpatienttoseeresults When your online marketing efforts are targeted and coordinated, it doesn't have to take a long time to produce good results. In fact, many of our clients notice a sizeable increase in new leads within just a few months. When you try to shortcut the process, however, bad things tend to happen. And so, even though you don't have to be overly patient, you do need to give it time to work. 3 Theydon'tinvestintheirownonline marketingsuccess. In any business or industry, you're going to have people who are going to look for the lowest-cost solution to their problem. By cutting your online budget to the bone, however, you're taking away things like creativity, experience, and detail-oriented thinking that means it isn't going to create opportunities for you to generate a positive ROI in the future. 4 Theyfailtoseethepotentialofagood onlinemarketingplan. Amazing as it might seem, there are still some businesses that just don't "get it" when it comes to online marketing. In these cases, they either think it doesn't work. In either case, they're selling their own potential short, and missing out on cost-effective opportunities to generate new sales opportunities now and in the future. 5 kayakonlinemarketing.com Your online marketing game changer! WEB PAGE Business Information Presentation (sell) OFFER PAGE BLOG PAGE Trust Building via Information (give) Social Media Engagement Blogs & Content Marketing Search Engine Query Referrals & Sharing CONTENT { { Attract Give Is your business website really built to generate leads... or is it just an just clear and important, it's what separates the companies with successful lead generation expert Randy Milanovic will share his top 10 ingredients for high-ROI business websites, and how his company, Kayak Online Marketing, has used them to produce triple-digit percentage increases in sales opportunities for countless clients in just a few months. Building a better Business Website – An eBook by Randy Milanovic [amazon book code: B00G0I3K3A] #betterbusinesswebsite

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