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The Emergence of Digital & Social Media On Mobile Platforms

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A speech on the convergence of digital and social media on mobile platforms, that I presented at MIT Sloan's MediaTech and MoMIT Executive Lunch Series on November 9th, 2009

A speech on the convergence of digital and social media on mobile platforms, that I presented at MIT Sloan's MediaTech and MoMIT Executive Lunch Series on November 9th, 2009

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  • 1. The Emergence of Digital & Social Media On Mobile Platforms
    Randy Giusto
    Presented at
    MIT Sloan MoMIT
    November 9, 2009
    © 2009 NewDigitalCafé and Randy Giusto
  • 2. Agenda
    Communications- The Old vs. New Way
    Mobile− a Strategic Platform
    Challenges and Opportunities
    Innovation
    Today’s Funding Environment
    © 2009 NewDigitalCafé and Randy Giusto
  • 3. Communications- The Old Way
    From Batch (email) to Two-Way (IM) and Video Chat
    © 2009 NewDigitalCafé and Randy Giusto
  • 4. Communications- The New Way Social Media
    • “What people are into!” − Jonathan Miller, News Corp
    • 5. 110m active users
    • 6. Lost #1 spot to Facebook this year
    • 7. LOV down from 25 min to <10 min− Compete
    • 8. 8m artists and bands
    • 9. Transforming into an entertainment portal
    © 2009 NewDigitalCafé and Randy Giusto
  • 10. Communications- The New Way Social Media
    • 1b+ videos streamed/day
    • 11. 13 hrs of video uploaded/min.
    • 12. 26.57 avg. age of uploader
    © 2009 NewDigitalCafé and Randy Giusto
  • 13. Communications- The New Way Social Media
    • 350m subs/200m active (70% non-US)
    • 14. 35+ = fastest demographic
    • 15. 2b photos/mo.
    • 16. 14m videos/mo
    • 17. 45m active groups
    • 18. 1m developers
    © 2009 NewDigitalCafé and Randy Giusto
  • 19. Communications- The New Way Social Media
    • 5B worldwide subscribers
    • 20. Only 20% of traffic from Twitter.com
    • 21. 5% users = 75% activity
    • 22. 53% women 47% men
    © 2009 NewDigitalCafé and Randy Giusto
  • 23. Communications- The New Way Social Media
    Blogosphere
    • 133m indexed by Technorati since 2002
    • 24. 90K posts every 24 hrs.
    • 25. 77% of web users read blogs
    • 26. Top 5: Huffington Post, Gizmodo, TechCrunch, Mashable, BoingBoing
    © 2009 NewDigitalCafé and Randy Giusto
  • 27. Mobile− A Strategic Platform
    A proliferation of connected CE and more capable mobile devices is occurring
    “The telecom space is over $1 trillion revenues – $460 billion touches Consumer Electronics today” - Accenture
    “2009 is the year of the smart phone and they’ll be 40% of T-Mobile Q4 sales, with the majority Android and BlackBerry.” T-Mobile USA CTO Cole Brodman
    100k apps in 15 mos./2b downloads
    125k developers
    50m devices sold
    Retain 30% of revenue
    10k apps in 2.5 mos.
    Devices launching all year
    Retain 30% of revenue
    3k apps in 8 mos./31m consumer downloads
    65m devices sold
    Retain 20% of revenue
    © 2009 NewDigitalCafé and Randy Giusto
  • 28. Mobile− A Strategic Platform
    20m+ active users access via mobile
    BlackBerry, iPhone, Android and 10 operators
    Mobile uploads up 400% first 6 days after iPhone 3GS launch
    Mobile uploads up 1700% in 1H ‘09
    65m active users access via mobile
    180 operators in 60 countries deploying Facebook Mobile
    Mobile apps starting to explode across platforms
    BlackBerry, iPhone, Android, etc.
    © 2009 NewDigitalCafé and Randy Giusto
  • 29. Challenges
    Open vs. closed debate
    Ecosystem consolidation?
    Mobile analytics ≠ web analytics
    Mobile carnage− operators, disparate devices, figure out business model, deal with burn rate
    Measuring ROI in social media
    Measuring ROI in mobile apps
    © 2009 NewDigitalCafé and Randy Giusto
  • 30. Opportunities
    Advertising & Analytics
    Web to Mobile
    Sustainability
    Socially Conscious
    Micro Payments
    Mobile Payments
    © 2009 NewDigitalCafé and Randy Giusto
  • 31. Innovation
    © 2009 NewDigitalCafé and Randy Giusto
  • 32. Innovation
    © 2009 NewDigitalCafé and Randy Giusto
  • 33. Innovation
    © 2009 NewDigitalCafé and Randy Giusto
  • 34. Innovation
    © 2009 NewDigitalCafé and Randy Giusto
  • 35. Today’s Funding Environment
    The New Requirements
    Business plan and PPT deck
    Customers, which means revenue!
    Cash flow analysis and what-if scenarios beyond R1 & R2− How will you conserve cash?
    Then you may get the meeting with the VC
    Expect to be told to go build a distribution channel
    If you need $5m you’ll get $2.5m
    Must show value, solution, disruption
    Prepare to share− Carriers, ad networks, publishers, and the VC
    Angels can help you figure it out, VCs provide the thrust
    © 2009 NewDigitalCafé and Randy Giusto
  • 36. Contact
    Randy Giusto
    Managing Principal
    NewDigitalCafé
    508-254-7975
    Twitter @randygiusto
    Blog http://newdigitalcafe.com
    www.linkedin.com/in/randygiusto
    randygiusto@newdigitalcafe.com
    © 2009 NewDigitalCafé and Randy Giusto