The Emergence of Digital & Social Media On Mobile Platforms

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    2 Favorites & 2 Groups

    The Emergence of Digital & Social Media On Mobile Platforms - Presentation Transcript

    1. The Emergence of Digital & Social Media On Mobile Platforms
      Randy Giusto
      Presented at
      MIT Sloan MoMIT
      November 9, 2009
      © 2009 NewDigitalCafé and Randy Giusto
    2. Agenda
      Communications- The Old vs. New Way
      Mobile− a Strategic Platform
      Challenges and Opportunities
      Innovation
      Today’s Funding Environment
      © 2009 NewDigitalCafé and Randy Giusto
    3. Communications- The Old Way
      From Batch (email) to Two-Way (IM) and Video Chat
      © 2009 NewDigitalCafé and Randy Giusto
    4. Communications- The New Way Social Media
      • “What people are into!” − Jonathan Miller, News Corp
      • 110m active users
      • Lost #1 spot to Facebook this year
      • LOV down from 25 min to <10 min− Compete
      • 8m artists and bands
      • Transforming into an entertainment portal
      © 2009 NewDigitalCafé and Randy Giusto
    5. Communications- The New Way Social Media
      • 1b+ videos streamed/day
      • 13 hrs of video uploaded/min.
      • 26.57 avg. age of uploader
      © 2009 NewDigitalCafé and Randy Giusto
    6. Communications- The New Way Social Media
      • 350m subs/200m active (70% non-US)
      • 35+ = fastest demographic
      • 2b photos/mo.
      • 14m videos/mo
      • 45m active groups
      • 1m developers
      © 2009 NewDigitalCafé and Randy Giusto
    7. Communications- The New Way Social Media
      • 5B worldwide subscribers
      • Only 20% of traffic from Twitter.com
      • 5% users = 75% activity
      • 53% women 47% men
      © 2009 NewDigitalCafé and Randy Giusto
    8. Communications- The New Way Social Media
      Blogosphere
      • 133m indexed by Technorati since 2002
      • 90K posts every 24 hrs.
      • 77% of web users read blogs
      • Top 5: Huffington Post, Gizmodo, TechCrunch, Mashable, BoingBoing
      © 2009 NewDigitalCafé and Randy Giusto
    9. Mobile− A Strategic Platform
      A proliferation of connected CE and more capable mobile devices is occurring
      “The telecom space is over $1 trillion revenues – $460 billion touches Consumer Electronics today” - Accenture
      “2009 is the year of the smart phone and they’ll be 40% of T-Mobile Q4 sales, with the majority Android and BlackBerry.” T-Mobile USA CTO Cole Brodman
      100k apps in 15 mos./2b downloads
      125k developers
      50m devices sold
      Retain 30% of revenue
      10k apps in 2.5 mos.
      Devices launching all year
      Retain 30% of revenue
      3k apps in 8 mos./31m consumer downloads
      65m devices sold
      Retain 20% of revenue
      © 2009 NewDigitalCafé and Randy Giusto
    10. Mobile− A Strategic Platform
      20m+ active users access via mobile
      BlackBerry, iPhone, Android and 10 operators
      Mobile uploads up 400% first 6 days after iPhone 3GS launch
      Mobile uploads up 1700% in 1H ‘09
      65m active users access via mobile
      180 operators in 60 countries deploying Facebook Mobile
      Mobile apps starting to explode across platforms
      BlackBerry, iPhone, Android, etc.
      © 2009 NewDigitalCafé and Randy Giusto
    11. Challenges
      Open vs. closed debate
      Ecosystem consolidation?
      Mobile analytics ≠ web analytics
      Mobile carnage− operators, disparate devices, figure out business model, deal with burn rate
      Measuring ROI in social media
      Measuring ROI in mobile apps
      © 2009 NewDigitalCafé and Randy Giusto
    12. Opportunities
      Advertising & Analytics
      Web to Mobile
      Sustainability
      Socially Conscious
      Micro Payments
      Mobile Payments
      © 2009 NewDigitalCafé and Randy Giusto
    13. Innovation
      © 2009 NewDigitalCafé and Randy Giusto
    14. Innovation
      © 2009 NewDigitalCafé and Randy Giusto
    15. Innovation
      © 2009 NewDigitalCafé and Randy Giusto
    16. Innovation
      © 2009 NewDigitalCafé and Randy Giusto
    17. Today’s Funding Environment
      The New Requirements
      Business plan and PPT deck
      Customers, which means revenue!
      Cash flow analysis and what-if scenarios beyond R1 & R2− How will you conserve cash?
      Then you may get the meeting with the VC
      Expect to be told to go build a distribution channel
      If you need $5m you’ll get $2.5m
      Must show value, solution, disruption
      Prepare to share− Carriers, ad networks, publishers, and the VC
      Angels can help you figure it out, VCs provide the thrust
      © 2009 NewDigitalCafé and Randy Giusto
    18. Contact
      Randy Giusto
      Managing Principal
      NewDigitalCafé
      508-254-7975
      Twitter @randygiusto
      Blog http://newdigitalcafe.com
      www.linkedin.com/in/randygiusto
      randygiusto@newdigitalcafe.com
      © 2009 NewDigitalCafé and Randy Giusto

    + Randy GiustoRandy Giusto, 2 weeks ago

    custom

    282 views, 2 favs, 1 embeds more stats

    A speech on the convergence of digital and social m more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 282
      • 249 on SlideShare
      • 33 from embeds
    • Comments 0
    • Favorites 2
    • Downloads 10
    Most viewed embeds
    • 33 views on http://newdigitalcafe.com

    more

    All embeds
    • 33 views on http://newdigitalcafe.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories