Randy Giusto

- SF Bay Area,California, United States
Work Former SVP, Innovation Research and Industry Analyst at Ipsos Vantis
Website www.newdigitalcafe.com
About I have 18 years experience building and directing strategic consulting, market intelligence, marketing strategy, and research and consultancy assignments to help top technology, digital, and mobile brands succeed. I have worked on assignments with Microsoft, Qualcomm, Samsung, Intel, Adobe, PayPal, HP, Sony, AT&T, Verizon throughout my career and many others from startups to F50 brands. I work collaboratively with corporate marketing, product marketing, brand management and drivers of brands to visualize, conceptualize and strategize marketing initiatives from ideation to implementation and from measurement to brand building. My background includes building and leading cross-functional ...

Randy Giusto's updates Load more

Randy Giusto commented on Product Management 101: The Search for Product-Market Fit Jeff, good piece on today's approach! Product Marketing Camp was in Silicon Valley a few weeks ago and there was similar insight. I also was impressed by Scott Brinker's approach at a recent presentation he gave at Marketto's conference- slides are at http://chiefmartec.com/2013/03/agile-marketing-for-a-world-of-constant-change/
- 1 week ago