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Marketing Budget Captive Touch, Open Social Media Intitiative
Marketing Budget Captive Touch, Open Social Media Intitiative
Marketing Budget Captive Touch, Open Social Media Intitiative
Marketing Budget Captive Touch, Open Social Media Intitiative
Marketing Budget Captive Touch, Open Social Media Intitiative
Marketing Budget Captive Touch, Open Social Media Intitiative
Marketing Budget Captive Touch, Open Social Media Intitiative
Marketing Budget Captive Touch, Open Social Media Intitiative
Marketing Budget Captive Touch, Open Social Media Intitiative
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Marketing Budget Captive Touch, Open Social Media Intitiative

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Marketing Budget …

Marketing Budget
Captive Touch-
Open Social Media Initiative
2/813 on Google+ Hangout

Published in: Business
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  • 1. Open Social Media Initiative An educational workshop by…“Learn how to create a budget for your marketing initiatives” Friday, February 8, 2013
  • 2. Budgeting boils down to Mathematics randy bowden principal partner | bowden2bowden llc
  • 3. Market Niche What/who is your target audience?  Who buys your product/service How do you reach this audience?  TV  Radio  Print  Billboard  Internet Can you afford to use any of these avenues?
  • 4. Competition How will your competition advertise? How competitive were they last year? If you feel left out, it’s time to step it up!
  • 5. Past 2 Future What has worked in the past What didn’t work in the past
  • 6. Budget Last year’s sales figures What was spent last year and did it increase sales?  Increase in growth, replicate last year with few tweaks  Decrease in growth, reassess marketing approach Compare to industry averages  10% - 20% (gross revenue)
  • 7. Budget Dedicate about 10% of revenue to marketing. 16% - 5-6% 23% - over 6%. New business/products - 20% of projected revenues.
  • 8. Time + Investment = ROI Dedicate 20% of your time to sales and marketing.2 hours per day or a day a week. Included in this time arecultivating relationships via social media and networking. Expect $10 in additional revenue for every dollar spent.Marketing is an investment in your business so, expect asignificant ROI for time and effort.
  • 9. Thank you… @bowden2bowden a publication of bowden2bowden llcCopyright © 2013 bowden2bowden llc, All rights reserved.

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