0
Clouds Bring Green


Cloud computing increases efficiency &
         drives bottom line
                       Authors:
  ...
Backgrounds
        Randy Bias, VP Technology Strategy, GoGrid
         – Specializing in IT infrastructure since 1990
   ...
Today‟s Agenda
        Environmental Costs
        Power & Efficiency
        Comparing Traditional vs. Cloud
        Futu...
The Case for Green
       Global warming
       forecasts
        – Global CO2 emissions
          are 27B tons per year
 ...
IT & Datacenter Environmental Impacts
        Datacenters create 41M
        metric tons of CO2
         –   1.5% of energ...
Efficiency Matters




© 2009 GoGrid / ServePath   February 2009 - 6 -
Green, Green, Green
        Efficiency drives bottom
        line
        Efficiency is Green
        Where can we drive
 ...
Focus on Power Efficiency
        Quick Win
        Many Efficiency Improvements Possible
        Game changers:
         ...
Cooling is Power
        Less power == less heat
        Cooling power is +40% per server
        Cost of cooling is signi...
Drilling Down on Datacenter Power
        Servers are Power Pigs
         – Average server is 225W
         – Lifetime cos...
Traditional vs. Cloud
        SP runs 265W per server
        GG runs 340W per node (17W per cloud server)




© 2009 GoGr...
Power Distribution
        RAM central to biz model
        Virtualization maximizes
        power efficiency
        GG n...
Cloud Efficiency
  Overall GoGrid utilization is
  very high
   – RAM > 75%
   – CPU < 20%
   – DISK > 50%
  Elastic usage...
Future Directions
        Evaluating additional efficiency measures
         –   Power efficient cloud chassis & Energy St...
Q&A


    EMAIL                   randyb@gogrid.com
    GOGRID INFO             http://www.gogrid.com
    BLOG            ...
Upcoming SlideShare
Loading in...5
×

Clouds Bring Green

1,973

Published on

Presentation from OpSource SaaS Summit 2009 on why cloud computing is green. Focus on understanding how cloud servers are more efficient resulting in better datacenter usage, a environment, and bottom line.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,973
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
103
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Developing countries with poor environmental standards take the recycled waste
  • Transcript of "Clouds Bring Green"

    1. 1. Clouds Bring Green Cloud computing increases efficiency & drives bottom line Authors: Randy Bias (VP Technology Strategy) Steve Gibbard (Architect) March 2009 © 2009 GoGrid / ServePath
    2. 2. Backgrounds Randy Bias, VP Technology Strategy, GoGrid – Specializing in IT infrastructure since 1990 – 3 ISPs, 3 Internet Datacenters, 2 MSSPs, 2 Cloud providers – Pioneered world‟s 1st multi-platform, multi-cloud management system (CloudScale Networks, Inc) GoGrid – Division of ServePath, LLC, an established hosting provider – Pioneer in infrastructure-based Cloud Computing – First „cloudcenter‟ type Infrastructure-as-a-Service cloud in U.S. – Public BETA of Grid March ‟08; Cloud Storage launched in Dec – 1,000+ customers in first 3 months of operation © 2009 GoGrid / ServePath March 2009 - 2 -
    3. 3. Today‟s Agenda Environmental Costs Power & Efficiency Comparing Traditional vs. Cloud Future Directions Q&A © 2009 GoGrid / ServePath March 2009 - 3 -
    4. 4. The Case for Green Global warming forecasts – Global CO2 emissions are 27B tons per year – 3.5% increase per year (up from .9% in 1990) Global impacts: – Sea levels rise 20 ft – Coastal areas flood – 100 million people displaced © 2009 GoGrid / ServePath March 2009 - 4 -
    5. 5. IT & Datacenter Environmental Impacts Datacenters create 41M metric tons of CO2 – 1.5% of energy in 2006 – 5.1 million US households – 100 billion miles driven – 60M tons in 5 years? E-Waste is also relevant – 70% of heavy metals in landfills are electronics – 80% of “recycled” waste in US is exported Servers grew 50% in last 5 yrs © 2009 GoGrid / ServePath March 2009 - 5 -
    6. 6. Efficiency Matters © 2009 GoGrid / ServePath February 2009 - 6 -
    7. 7. Green, Green, Green Efficiency drives bottom line Efficiency is Green Where can we drive efficiency? – Power – Cooling (Power) © 2009 GoGrid / ServePath February 2009 - 7 -
    8. 8. Focus on Power Efficiency Quick Win Many Efficiency Improvements Possible Game changers: – Virtualization – Consolidation – Cloud computing Datacenter companies have “economies of scale” Economies of scale include $$ and power greening © 2009 GoGrid / ServePath March 2009 - 8 -
    9. 9. Cooling is Power Less power == less heat Cooling power is +40% per server Cost of cooling is significant over the lifetime of a single server Sonic.net‟s datacenter cooling efficiency effects on power costs © 2009 GoGrid / ServePath February 2009 - 9 -
    10. 10. Drilling Down on Datacenter Power Servers are Power Pigs – Average server is 225W – Lifetime cost of power is four times CapEx – Server energy consumption growing 9% annually – Server growth of 50% between 2005 and 2010 Servers are horribly inefficient – Average utilization estimated at 6% – 30% of powered servers not in use © 2009 GoGrid / ServePath March 2009 - 10 -
    11. 11. Traditional vs. Cloud SP runs 265W per server GG runs 340W per node (17W per cloud server) © 2009 GoGrid / ServePath March 2009 - 11 -
    12. 12. Power Distribution RAM central to biz model Virtualization maximizes power efficiency GG node power cost distributed across virtual servers © 2009 GoGrid / ServePath March 2009 - 12 -
    13. 13. Cloud Efficiency Overall GoGrid utilization is very high – RAM > 75% – CPU < 20% – DISK > 50% Elastic usage means unused servers are off by default – A physical server in motion CPU DISK RAM generally stays in motion GoGrid Utilization Rates # of virtual > # of physical in 1/10th space
    14. 14. Future Directions Evaluating additional efficiency measures – Power efficient cloud chassis & Energy Star servers – Alternative power sources – Air-side economizer (60-70% cooling savings) – Air-flow management Looking into additional recycling options – ServePath programs to increase lifecycle of older equipment Excess cloud capacity to non-profits: – www.wastenothing.org © 2009 GoGrid / ServePath February 2009 - 14 -
    15. 15. Q&A EMAIL randyb@gogrid.com GOGRID INFO http://www.gogrid.com BLOG http://neotactics.com/blog WORK BLOG http://blog.gogrid.com TWITTER http://twitter.com/randybias GOGRID PROMO CODE GGRB ($100 credit) © 2009 GoGrid / ServePath February 2009 - 15 -
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×